Gino D’Acampo My Restaurant, Camden
Gino D’Acampo and his ‘My Restaurant’ brand continue to go from strength to strength with the opening of a sixth site in the UK. Following hot on the heels of openings in Liverpool and Harrogate, Gino D’Acampo My Restaurant, Camden welcomed its first customers in October.
Matching the area’s vibrant and lively spirit, My Restaurant, Camden is a continuation of the brand’s most successful qualities. Food at the restaurant reflects the soul and character of Italy’s diverse regions and expresses the passion Gino has for his homeland. The menu is dedicated to his late father, Ciro D’Acampo and uses the best, well sourced, seasonal ingredients to make sure that every dish reflects a real taste of Italy.
To create the interior design of the site, Gino once again turned to Carroll Design. Oliver Ludlam, Senior Designer at Carroll Design said:
“We’ve been doing the whole of Gino’s next rollout with the Individual Restaurants brand. It’s a 130 cover that was previously a Q Bar and Grill. We’ve essentially just done a bit of an alteration to what was there, incorporating the Gino materials and products. We started on the project in June and completed in time for the October opening.
“As you enter you are facing the bar and as you walk around you’ll see the open kitchen to your right with its grill, pizza oven and deli that displays fresh produce. As you move round you’ll see a big wine display. Up the stairs there is a private dining room with its own bar and pool room. The design is what you expect from any Gino restaurant with elements like high quality, Italian materials.”
“The client is very happy with it and I think the plan is to extend it into the retail space next door. The relationship we have with Individual Restaurants goes back over ten years so obviously this project is very important to us. They have given us a lot of work and we’re very pleased to continue working with them. The projects they give us are always creative and interesting.”
Gino, who is currently working on his fourteenth cook book, first made his move into the eating out market with the launch of Gino D’Acampo My Pasta Bar in central London, then moving into restaurants after teaming up with friend & business partner Steven Walker, founder of Individual Restaurants.
Away from his restaurants, Gino’s popularity continues to go from strength to strength with his rating busting TV series, Gino’s Italian Escape, now into its fourth series, with filming for a fifth series commencing earlier this year.
A firm fixture on daytime television, he regularly appears on ITV’s This Morning and other primetime shows including Celebrity Juice, alongside close friend Leigh Francis, better known to fans as Keith Lemon.
The opening in Camden follows the hugely successful launches of his restaurant brand in Liverpool, Harrogate, Manchester, London’s Euston station and Leeds, with the chef planning to open more of his pasta bars as well as his restaurants in major cities and travel hubs, both in the UK and internationally. His other venture, Gino D’Acampo – My Pasta Bar, was launched in 2013 serving a variety of Italian favourites to eat in or takeaway. Three central London locations are currently operating, at Fleet Street, Leadenhall Market and Bishopsgate.
Both are part of leading restaurant group Individual Restaurants. Founded by Steven Walker, their collection of amazing restaurants includes; Piccolino, The Restaurant Bar & Grill and Bank Restaurant & Bar. Committed to continuously delivering outstanding food and service in atmospheric surroundings, Individual Restaurants is a privately-owned company that owns and operates 38 and rising, restaurants in central London, other major UK cities, affluent towns and suburbs.
In addition, Walker and his partners also invest in and provide services to, other leading UK restaurant companies which are also often frequented by celebrities, well known sports and TV stars, those brands include Gino D’Acampo My Pasta Bar & Gino D’Acampo My Restaurant.
More recently, Gino announced a partnership between Individual Restaurants and fashion retail brand Next to open restaurants in Next stores. The restaurants will feature an open kitchen, deli bar, book and grocery store and a prosecco bar.