Premier Hospitality


Written by Roma Publications


Jidori, the popular yakitori restaurant in Dalston, has expanded to a second site in Covent Garden. As well as bringing the popular Japanese small plates and skewers to central London, the restaurant has a new extended menu and a karaoke room for private parties.

Spread across three floors of a Georgian terrace on Catherine Street, Jidori Covent Garden seats approximately 50 diners. Owners Natalie Lee-Joe & Brett Redman have created a space with a similar feel to that of Dalston, with clean, wood-accented aesthetics complimented by pastel details. The design takes inspiration from the vibrant restaurant and bar scene of Tokyo, where the streets are a maze of tiny drinking dens and restaurants split over multiple levels.

Together with Head Chef Shunta Matsubara, Natalie and Brett have created a number of new dishes inspired by the ‘specials board’ at Jidori in Dalston, served alongside signature dishes such as the popular Tsukune yakitori (minced chicken with egg yolk) and crowd favourites such as the Katsu curry Scotch egg, Okra-nomiyaki and the celebrated Ginger ice cream with miso caramel and sweet potato crisps.

Architect Giles Reid worked closely with the owners to convert the challenging space. He spoke to Premier Hospitality about the project and began by detailing the building he was tasked with transforming:

“This is quite a different building and set-up to the Dalston site. This building is over six storeys and each level is pretty small so it stacks vertically with a stair that winds itself up through the building. The client wanted to put in a dumbwaiter to serve the floors and as we opened up them up we discovered there were actually quite a few structural issues with the historic fabric. This meant we had to take out floor joists and re-level them, which hadn’t been anticipated at the outset. Quite a large focus of the project was trying to make the building work for a restaurant.

“The challenge when you’re asked to do a Japanese restaurant is to not turn it into a series of clichés. Doing a Japanese restaurant in a Georgian townhouse is also a unique hybrid. We had to create something with Japanese quality but wasn’t completely disrespectful to the fact it’s a Georgian townhouse. Each of the individual dining rooms are very small so really you are trying to find one or two things that give a focus to the room.”

Groups can hire out entire sections of the restaurant, including the Karaoke room on the lower ground floor which can seat parties of between 8 and 12 people. Working with Lucky Voice to carefully craft a variety of playlists, and with over 8,000 songs available to choose from, the 8-12 seater karaoke room is a unique spot to hold a party.

Natalie Lee-Joe commented:

“I’ve been travelling to Japan for years and some of the best memories I’ve made are with friends on a night out singing karaoke at the top of my lungs while eating and drinking well in to the night. We firmly believe food is always at the heart of a good night out, the space in Covent Garden allows us to bring the fun back into dining with our own karaoke room.”

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Direct Cooling Services London Ltd

Based in Rayleigh, Essex, Direct Cooling Services London Ltd specialise in the design, installation and maintenance of cooling services, with a specific focus on delivering works within the hospitality industry. The company has been in operation for more than 21 years and has the capabilities to provide full air conditioning, ventilation, heating and control systems (BMS) where required.

Over the years, Direct Cooling Services London Ltd has built up a strong portfolio of projects, boasting some of the biggest names in the hospitality industry. One of the company’s largest clients is Citadines – part of the Ascott group – where Direct Cooling Services London Ltd is providing services to meet the hotelier’s needs, including the replacement of the air conditioning system at the 230-bedroom Cavendish Hotel.

Additional projects have included the ten-floor North House, home to a branch of the Royal Bank of Scotland; and a Furniture Barn store in Essex, amongst others. More recently, Direct Cooling Services London Ltd has completed work on Jidori – the new yakitori restaurant situated in Covent Garden – installing a new air conditioning system throughout.

Speaking to Premier Hospitality, Nicholas Weymouth, Project Manager for Direct Cooling Services London Ltd, said:

“Working on Jidori we installed wall-mounted air conditioning units on each floor of the restaurant, along with a fresh air ventilation system.”

Nicholas added:

“Jidori is housed within a unique building in Covent Garden and one with its own challenges – some that were perhaps more complex than some of the hotel projects we’ve worked on. It was quite difficult to remove the existing pipework while keeping the aesthetics of the building, but we managed it and that was all thanks to our team who really know what they’re doing on projects like this.”

Direct Cooling Services London Ltd prides themselves on the quality of their staff, as well as their workmanship, using high-quality products on every single project. The company delivers an exceptional service which meets all of their clients’ expectations.

For further information about Direct Cooling Services London Ltd, please visit:



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