Premier Hospitality

Deep Blue

Deep Blue
Written by Roma Publications

Two more for Deep Blue

Highly successful fish and chip restaurant chain Deep Blue continues to forge ahead, opening two more smart new venues – one on Southsea’s South Parade Pier and another in Norwich.

Main Contractors for both projects were Majestic Construction Ltd, who were commended for their work. Interior designers for both sites were Jon Dover Designs.

The Southsea Pier venue was previously The Albert public House. Jon Dover, managing Director of Dover Designs said: “We stripped the interior back to the basics, retaining some of the original partitioning and implementing a complete new design.

“The project was challenging in that the building was very worn structurally – including the floors through which you could see the sea. There was also a lot of asbestos which needed to be removed, there was no drainage and the whole of the ventilation system had to be housed inside the building – so a lot of initial work was needed to make the infrastructure viable. Also all of the works had to be carried out in just eight weeks.”

The new 200 seater interior is a large bright space and because of the seasonal nature of the business, has been divided into three zones. There are two key features of the interior – one of which is the white tiled theatre kitchen with stainless steel cooking appliances and marble topped service counter, which intrudes into the main restaurant area by about 4 metres. The other main feature is the oak-topped bar, which has seating on both sides, with a further seating zone to the seaward side of the venue. Together, the kitchen and bar divide the three interior zones. There is also a new storage and preparation area to the rear of the space.

The walls of the main restaurant are finished in white, with the ceiling in light gold and flooring in wood effect vinyl. The main design feature in this area are the numerous crystal chandeliers, the idea of which is to give the design a touch of Edwardian elegance, echoing the pier’s romantic era. This is further enhanced by the use of mirrors which creates a light, bright interior.

The restaurant is furnished with white garden style chairs and solid oak topped tables, with tables arranged in raised booths around the perimeter, incorporating blue leatherette upholstered seating.

External works included the installation of new signage and an 80 seater dining terrace.

Deep Blue

Jon Dover commented: “Majestic Construction completed the project on time and did a marvellous job – especially considering the pressure that they were under. The customers definitely like the venue too and love the way it looks.

“This was a flagship venue for the client and we enjoyed working on it.”

The site opened in August 2017.

The new Deep blue in Norwich was previously a fish and chip shop with a large car park and is located within a residential area. The original interior included a take away and a 40 cover dining area.

Jon Dover said: “Although the business did well, the dining area was under-used, so the client wanted to enhance this and make it more of a destination.

“We re-located the kitchen to the centre of the space and created a 30-cover casual seating area for the take-away to one side, with a 20 cover table service restaurant on the other.

“Interior design features include timber flooring and timber ceiling panels, giving a warm, cosy look, with the kitchen finished in white tiling, and the Deep Blue logo displayed in blue mosaic tiling on the front of the serving counter.”

The furniture is a combination of fixed and loose seating in the restaurant area, and wooden backed cushion seating in the casual dining area.

A new main entrance was also created in the centre of the building.

External works included the installation of new signage and re-configuration of the car park.

Jon Dover concluded: “The main challenge of this project was allowing the business to keep running throughout the works, and we lost only four days in the entire contract period. This was a good project to work on.”

Deep Blue









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