Premier Hospitality

New Road Hotel

New Road
Written by Roma Publications

New Road Hotel – Five-star feedback

Already generating five star feedback with its stylish, moody ‘city’ look, is the exceptional New Road Hotel incorporating a Marco Pierre White English Chophouse, in New Road, Whitechapel.

The project to create the 80 bedroom boutique hotel within an historic building which was previously a 1930s textile factory, has been a resounding success, judging by the many five star reviews.

The hotel interiors were designed by London and Dublin designer Nigel Howard Creative.

All bedrooms are cleverly designed whilst keeping original factory features to maximise the space. These include original exposed brickwork and large windows to allow natural daylight to flood through. Each room has a 49” flatscreen TV, Hypnos Bed, rainfall shower, automatic black out window blinds and air conditioning. The public spaces are moody eclectic social areas dominated by the Chophouse Restaurant.

Marco Pierre White teamed up with the New Road Hotel to launch his first ever Chophouse in London. Mr. White’s English Chophouse gives a nod to tradition and centres on everything that chophouses are famed for: meat and hearty portions.

The Chophouse menu cleverly combines English classics whilst also introducing a little French flair that epitomises Marco’s cooking style. The menu centres around steaks, grills and chops. Signature dishes include Marco’s Lobster Macaroni, the exceptional Roast Rump of Lamb, and the ultimate Chophouse Mixed Grill for Two.

In addition to the restaurant, the hotel incorporates a fitness studio and several social zones where guests can enjoy live music, play pool in the games zone or relax in the library. There are also two private event rooms, a cereal bar, and a rooftop terrace.

Nigel Howard of Nigel Howard Creative, said:

“The initial client brief was to create a boutique hotel with echoes of the past. However we needed more than a 1930s industrial style approach, as this look has been rather overplayed in recent years. Having researched a number of design avenues we subsequently decided to base the design on a ‘city’ style hotel with echoes of the industrial look, coupled with the vibrancy of the 1970s.”

Key to the design was getting the eclectic mix of ‘70s features such as furniture, tiling and the colour palette to compliment the architecture of this historic building.

Unique design elements that helped transform the spaces are, the use of the refurbished Crittall windows with mirrored glazing to reflect the past and present glory of the spaces. Exposed and untreated brick and parquet flooring echo the deep history within the walls of the structure. ‘70s vintage wrapped fabric artwork along the corridors sit perfectly with the ‘30s surroundings. Decorative handmade tiles are used extensively to add texture and pattern within the steel and brick construction. The selection of fabrics, wall coverings and furniture bring the fun of the ‘70s to a working factory from the ‘30s.

Nigel Howard commented: “Natural and manmade materials and finishes combined to take a derelict factory from ruin to a delightful hotel. ‘30s riveted steel, bruised parquet timber, rusted Crittall windows, chipped red brick, cold raw concrete and crackled glazed tiles make a great hotel space when expertly combined with the flair of ‘70s design. An amazing result. We are proud to be part of the New Road Hotel journey.”

New Road

GS Installations

GS Installations specialise in the supply and installation of commercial & residential windows, doors, bi-folds & curtain walling, for use in both new build and refurbishment projects throughout the Eastern Counties and London. The company has been in operation for eight years and within this time has worked with various leading names in the industry, including Area Sq, Cube Interiors, CMT Construction, Mitie and local developers on projects such as Audi garages and 41 East Cheap, amongst others.

Most recently, GS Installations has been involved with the Marco Pierre White Chophouse at New Road Hotel. Working on the scheme, GS Installations was responsible for the provision of replacement windows, doors and a glazed curtain walling link.

Liam Scopes, Director for GS Installations said:

“It was great to be involved with such a high profile and prestigious development as New Road Hotel.”

Liam added:

“At GS Installations we pride ourselves on our ability to provide a high quality product, delivered on time and within budget.”

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Roma Publications

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