Premier Hospitality

Hero of Maida

Maida

The Hero of Maida

Located in the trendy London district of Maida Vale, The Hero of Maida is an expansive neighbourhood pub with a first floor dining room and garden.

The Hero of Maida (formerly The Truscott Arms) is the third opening from critically acclaimed chef Henry Harris and partner James McCulloch. The pub is named after General Sir John Stuart, whose triumph at the Battle of Maida in 1806 during the Napoleonic Wars did much to restore British pride.

Featuring an abundance of natural light, antique mirrors and artwork eponymous to the area, The Hero of Maida is a neighbourhood destination with quality at its heart.

Food at The Hero of Maida is overseen by Chef Director Henry Harris and Head Chef Steve Collins. Henry’s expert knowledge of regional French cooking complements Steve’s 30 years in hospitality. In addition, the site’s renowned Sunday roast menu has been reinstated. The bar also serves an array of daily specials written on a chalkboard above the fireplace such as homemade sausage rolls and cheese, onion and bacon tart.

Independent beers from family-run breweries are served from behind a zinc-topped bar, alongside wines that Henry and the team enjoy drinking.

The design of the space has been overseen by Liana Braune, Creative Director of Zaffera.London. She recently spoke to Premier Hospitality about the project:

“When we came in we did a refurbishment but we added lots of details to it as well. On the pub floor itself we did all new banquettes and furniture. We restored the bar and updated it through panelling and detailing to the back. Externally, we repainted the whole front façade, added new awnings and rebranded it to become The Hero of Maida. We’ve also got a lovely art hang wall where there is an eclectic mix of contemporary and vintage artworks.

“Upstairs is the dining room. It had a lovely ceiling that we wanted to keep but we added two lovely chandeliers that I designed. We worked with a company called the Light Corp and I worked very closely with them to come up with the decorative aspect of the lighting scheme. We also created a new bar upstairs. It’s a lot of layering and it comes in quite an organic way.”

The ground floor opens out onto a delightful terrace and courtyard garden, which form the ideal spot to enjoy warm summer evenings.

The challenge throughout the design process was to maintain the neighbourhood feel that had always been present in the building. Reflecting on the project, Liana added:

“We have a good working relationship with the client and every project is a new project. I endeavour to make the next project as good as the last.”

The Hero Maida is part of the newly created Harcourt Inns collection of pubs, whose intention is to rescue noteworthy sites and conserve them as destinations serving quality food in laidback surrounds. The venue joins The Coach in Clerkenwell and The Three Cranes in The City as part of the collection.

To find out more about The Hero Maida, please visit www.theheromaidavale.co.uk.

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