Hartlepool-based Camerons Brewery has embarked on an exciting new venture following the opening of a third brand in their managed pub group.
Sanctuary, which previously operated as The Blue Lounge, opened in May 2018 following a major refurbishment project and is located in the centre of Scarborough. Sanctuary boasts an eclectic range of lagers, beers and ciders and includes 4 cask ales as well as 2 rotating craft keg beer lines. In addition, the venue offers an extensive range of premium wines and spirits plus an exciting new cocktail menu developed by Camerons’ own mixologist. Food at Sanctuary is a mix of classic pub dishes and international cuisine.
Weekly entertainment and events form a major part of the Sanctuary offering, with live music, quizzes and DJ’s on hand to keep customers entertained. The venue is open from 11am every day with food served until 8pm.
Speaking ahead of the opening Jim Bentley, retail managed house director for Cameron Brewery, said:
“We are really excited to be investing into our Scarborough venue. The Blue Lounge has been a key venue in our pub group and we felt the time was right to revamp the look and offer at the site.
“Sanctuary will offer customers a great food and drinks range during the day and will transform into a late-night bar in the evening serving a selection of signature cocktails as well as premium beers, wines and spirits.”
To create the look for this new concept, Camerons Brewery turned to award-winning design agency Spatialized. Adam Clayton, Associate Director at Spatialized, said:
“Camerons tasked us with aiding in the design stages of a third brand for them – something we were very honoured to be involved in. In theory the aim is that it will enable them to take on buildings that don’t necessarily work for the other brands in their armoury. The old Blue Lounge concept was ripe for development and Scarborough was a great site to stretch our legs on.
“On entering you find yourself in a huge double height space, we wanted to bring interest to the area and add a feature that would draw the eye from outside – so we settled on our constellation like cluster of globe pendants – in all sizes from humongous to tiny and various styles – it truly is a beautiful installation. We reduced the excessively long bar – tucking it under the existing mezzanine allowed us to open up and create a welcoming day time area that adapts and changes depending on day part.
“The contemporary colour scheme and bold tiling were chosen to bring this site back to life! We retained some of the buildings original character with the existing brick which forms a backdrop to the new hexagonal party booths.”
“The detailing and formation of both front and back counters really is the highlight of this space- the complex back fitting wasn’t without its trials and tribulations but I think the end result proves it was well worth the effort!”
A first floor mezzanine provides a calm change of atmosphere with a cooler, low tempo vibe. The mezzanine design includes sumptuous velvet booths that surround the space. A dark and moody colour scheme is set off with brass accent pieces and contemporary artwork. An area to be used for cocktail masterclasses has also been created with a curved brass glass-rack and striking pink led signage.
Camerons Brewery’s Head of Property & Acquisitions Mick Hill was full of praise for Spatialized and the main contractor PDS:
“I would like to thank the entire supplier team for helping us realise our vision for the brand. It looks absolutely stunning! With a £320k investment I am hoping we have given Scarborough a venue to be proud of.”
Sanctuary launched with a special event on Thursday 10th May, with food and drink samples plus a live acoustic performance from X Factor semi-finalist Brad Swainston.
Camerons Brewery was acquired by its current ownership in 2002 but the history of the company can be traced back to the mid-19th century. In December 2013, Camerons took over the Head of Steam group and has continued to grow its retail estate year on year. In 2016 the brewer opened venues in Headingly, Hull, Newcastle and Sheffield, and plans to open around six new venues a year.
To keep up to date with what’s happening at Sanctuary Bar, please follow them on Facebook at www.facebook.com/sanctuarybarsca, and on Twitter and Instagram at @SanctuaryBarSca.