Faithlegg Hotel – Top hotel’s major rebrand
Following a €1.5million investment, the 4-star Faithlegg Hotel in Waterford, Ireland, has unveiled its stunning new rebrand and refurbishment.
Hidden in the tranquil countryside just twenty minutes outside Waterford City, the four-star hotel, part of FBD Hotels and Resorts, has now entered a new phase of its history.
Faithlegg’s new brand positioning, entitled ‘Draws you in’ captures the history of the estate while also making it relevant to today’s world.
The vision for the Faithlegg rebrand encapsulates all that the hotel has to offer and more.
The brand’s visual rejuvenation captures a sense of old world charm in a way that is clean and polished. By respecting its heritage and yet delicately turning it on its head, the interior design has created a modern and fresh brand with a timeless quality.
Interior designers for the scheme were Liz Harte Interior Design.
As part of the rebrand, Faithlegg Hotel upgraded 14 master bedrooms in the old house and 58 deluxe bedrooms in the hotel’s new wing. These include new age decor with opulent luxury to coincide with the new brand positioning.
All 14 master bedrooms in the Manor House, now called Master Superior and Master Deluxe, have fresh and vivid new colour schemes using pretty patterns paired with curtains and accessories in complimentary shades.
Working with Sheila Aylward’s family business, the Waterford-based Ormond Soft Furnishings, the charming rooms have been refreshed in a way perfectly in keeping with this luxurious and well-loved gem.
In keeping with the distinctive character and personality of Faithlegg, colours vary from room to room, and include a warm heather and lilac colourway with box pelmets featuring a rich abstract pattern, a bold pink shade with a sweetly abstract floral design used in matching cushions and pelmets.
An appealing duck egg blue velvet with a sumptuous Jacobean-style floral pattern and a classic seaside combination of French blue and fresh white with a stylised pattern of floral medallions complete the stunning effect.
The ground floor restaurant of the hotel was also upgraded. The new decor now offers an old-world charm, blended with opulent luxury.
Liz Harte of Liz Harte Interior Design said: “We have worked on schemes for the Faithlegg Hotel for a number of years and this was a particularly large project involving working on the bedrooms and suites, the function room and restaurant, bar and lounge.
“We consulted with the hotel manager Liam Moran and his team and discussed the way forward for the hotel. They wanted to create a casual country style image. The bedrooms and bathrooms were completely refurbished including installing new tiling and power showers in the bathrooms. Some of the beautiful original furniture in the suites was retained and we worked around this.”
In the restaurant, the design was geared to highlighting the ornate mouldings and cornices on the high ceiling. On entering there is a pleasant reception area with a fireplace.
The project was carried out within a tight two week timeframe when the hotel was closed, and a major challenge was getting the work completed within this period.
Liz concluded: “We loved working on this project. The hotel manager and his team were great to work with and everyone got involved. The hotel is now extremely busy and the feedback is excellent with very good guest reviews.”
Speaking at the special event to mark the completion of this phase of development, Liam Moran said, “The hotel rebrand has allowed us to delve into the history of Faithlegg and bring it to life for our guests. We’ve noticed over the last number of years that our guests come to stay with us because we know how to make each person’s stay individual to their needs and that’s what sets us apart from the rest. This is an exciting time for Faithlegg Hotel and we look forward to watching the hotel grow and prosper.”
Opened officially by FBD Hotels & Resorts in 1998 and winner of over 10 local, national and international awards in the last few years, Faithlegg Hotel is a luxury property designed to meet the needs of the most discerning guest, whether staying for business or pleasure.