Lane7, the boutique bowling firm, has opened its new site in Birmingham. Opened on 3rd August 2018, the venue is located in The Cube and will feature a host of cool features for the city’s socialites.
The firm has promised the site will be unlike any other in the UK and will bring a unique vibe to Birmingham’s city centre nightlife.
Bowling remains the trademark feature for the venue, with nine state-of-the-art lanes, split into three different sections on a single lane. Lane7 first opened four years ago in Newcastle and has since expanded with sites in Aberdeen and Middlesbrough.
The new Lane7 site was designed by Julie Chambers of Julie Chambers Designs, who has designed all of the Lane7 sites. The projects main contactor was Kennek Construction.
Speaking to Premier Hospitality about the Birmingham site, she said: “This is the fourth Lane7 now so we are very confident with the brand and we really like to pack a punch with the whole thing. It is an industrial vibe and we wanted to smash the perceptions of what people think a bowling alley is. We have upped our game a little bit because of the location so we have up-scaled the materials whilst keeping the essence of the Lane7 brand and its edgy and industrial feel.
“I think we have really hit the nail on the head with this one and from what I have seen online, feedback has been very good and very positive. I just think this site is a different dynamic and it is exciting and that is what people are gravitating towards.”
Lane7 isn’t just about bowling however, and the Birmingham site boasts a brand new UV-lit private karaoke booth, several arcades including retro games like Donkey Kong and Pacman, two beer pong tables and three shuffleboard tables.
Private and exclusive hire of lanes is also available to those who fancy a special event, offering bespoke packages to parties and corporate events. Guests can help themselves to a drink from the lane-side Smeg fridge, stocked with a selection of premium drinks from a range of packages, designed to suit the event.
Tim Wilks, founder of Lane7 said: “We’ve had a great reception from the Birmingham public and seen loads of interest since we announced we would be coming to the Midlands, so we knew we had to make this site special.
“Bowling will always be our mainstay but we’re far more than that, we’re an entertainment venue at our core. The arcades, karaoke, beer and ping-pong have been a huge hit in some of our other sites and it’s also great to be able to bring a brand-new feature in shuffleboard, which we think Birmingham will love. With a late licensed bar offering the best cocktails and spirits in town, Birmingham wont’ know what’s hit it.
“Unfortunately, we’ve been brainwashed for the last 20 years into thinking that bowling is about plastic seats and plastic hot dogs in the dreary surroundings of a retail park. Lane7 is bringing the glamour back into bowling in the heart of city nightlife.”
Kennek Construction Ltd
Kennek Construction Ltd is a leading contractor specialising in bar fit-outs, shop fitting, refurbishment and specialist joinery works for the leisure and hospitality market. The company has been in operation for more than 40 years and within this time has built up an enviable portfolio which includes work for Ramside Estates, Alnwick Castle, Jump 360 Trampoline Parks, Lane 7 Bowling, Vue Cinemas, numerous independent pubs, coffee shops, restaurants, golf clubs and sports clubs.
Most recently, Kennek Construction Ltd was appointed as the principal contractor on Lane 7. On this scheme, Kennek Construction Ltd carried out the interior fit-out of an existing unit including joinery, electrical, HVAC, plumbing, flooring and decoration works.
David Bradley, Kennek Construction Ltd, said:
“We were delighted that Lane 7 entrusted us with this project – it’s always great to work with a new client and to showcase our joinery talent on such a high quality and prestigious project. Lane 7 is a unique and expanding company which we hope to have the opportunity to work with again in the not too distant future.”
“At Kennek Construction Ltd, we pride ourselves on our hands-on approach, specifically from our four Company Directors who personally site manage each and every project we carryout. We’re a family-run business with a reputation for honesty, quality and service with a strong moral business value.”