Premier Hospitality

citizenM New York Bowery

Written by Roma Publications


citizenM, the pioneer of affordable luxury hotels, has returned to New York City to throw open the doors of citizenM New York Bowery, a 300-room sister hotel to citizenM New York Times Square.

Since its founding in 2008, citizenM has upped the rules of traditional hospitality by introducing the concept of ‘affordable luxury for the people.’ This starts with selecting well-connected locations in the world’s most popular cities, so business and leisure guests spend the shortest possible time commuting. Each property offers a streamlined, luxury experience – including high-tech amenities, friendly and efficient service, luxury guest rooms, and spacious and inviting living areas filled with contemporary art and iconic 21st century furniture by the likes of Verner Panton, Hella Jongerius and Jasper Morrison from Swiss manufacturer Vitra – all at an affordable price.

The new location is the tallest building in the neighbourhood, standing 246 feet high on the oldest thoroughfare in Manhattan, with an expansive cloudM rooftop bar, outdoor terrace and spectacular 360 degree views of New York.  Occupying the entire 21st floor, cloudM features oak cabinets, Vitra chairs and couches and chandeliers so larger they’ll catch the eye of pedestrians on the street.

The hotel has been designed by Amsterdam-based firm Concrete, a long-time partner of citizenM. Their design for the Bowery is – as usual – unmistakably citizen, without duplicating anything they’ve done before.

At the front of the building is a public plaza with trees, benches and picnic tables with a 5,000-sqaure-foot wall mural which draws guests towards the hotel. The author of the mural is the renowned Jonathan ‘Meres One’ Cohen – the New York-based lead artist of 5 Pointz creates. His second work will be displayed on the 21st floor at cloundM bar: a dramatic rendering of the view, and a dynamic display of his well-known wild tags and layering technique.

As guests enter the hotel through the plaza, they meet citizenM’s ambassadors and get their key in just one minute at the self check-in/check-out kiosk. A striking spiral staircase leads towards the living room on the lower ground floor, featuring double-height ceilings, bookshelves and a 24/7 canteenM bar at the heart of it. Glass walls stream in plenty of daylight and open to a view of the park outside. The bar is mirrored inside with benches and picnic tables for the same fresh relaxed vibe as the public plaza.

Highly noteworthy is citizenM’s collaboration with 5 Pointz creates, a well-known street art collective. 20 artists – led by Meres One and curator Marie Cecile Falgeul – have covered the full 20-storey internal stairwell of citizen New York Bowery to create a Museum of Street Art, the first such project in the hotel industry worldwide. The MoSA is the largest public project for 5 Pointz creates since the original 5 Pointz site was demolished in 2013.

citizenM’s philosophy of ‘affordable’ luxury is best experienced in the bedrooms. They are smartly furnished with everything modern travellers need. Everything in the room is the very best: the bed is XL king-size, wall-to-wall with a superb mattress and luxury bedding. A HD TV features a library of on-demand movies, plus streaming options via free superfast Wi-Fi. A powerful shower with full-size shower gel and shampoo (as well as giant fluffy towels) will soothe all long and short-haul travellers. The room ambiance is fully controlled by an iPad including the blinds, the TV and even the lights with changeable colours.

citizenM draws inspiration from the local community for the hotel’s interior, which is filled with an eclectic mix of contemporary art, photography and objects by local artists. citizenM has commissioned the New Museum and its incubator NEW INC, to supply art for the guest rooms.

Rattan Chadha, the founder of citizenM said: “When we were looking for our next New York location, it became clear very quickly that Bowery is an exceptional destination. We don’t want to be just another building; we want to become part of the neighbourhood’s fabric while showing New York’s visitors a different side of the city.”

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