Rockwell East – Newly Launched Aparthotel
Rockwell East is a new 57 serviced apartment aparthotel and all-day dining café, owned by London-based property developer Marldon. Located on the fringes of the City and a short walk from the Tower of London, Rockwell East is the ideal destination for travellers who are staying in town for one night or several months.
Apartments at Rockwell East are spacious and have all the features of a design-led modern home, coupled with a level of service found in a high-end hotel.
Fred Bartlett, Associate Partner at Marldon said: “With a strong emphasis on design, mixed with comfort at an affordable price, we hope to create a stand-out experience in the growing London aparthotel market with our hotel standard serviced apartments.”
Accommodation at Rockwell East ranges from Studio Apartments to One Bedroom and Family Apartments. The base palette for the rooms is inspired by the patterns and colours of the sky – a theme that is offset by deep inky blues and highlighted by accents and colours that are tailored to each space.
Each apartment has a fully fitted kitchen, free Wi-Fi, a dishwasher, washing machine/dryer, safe, air-conditioning, HDTV, Merino wool blankets, Egyptian cotton sheets, towelling, dressing gowns, soaps and lotions by the White Company, a Nespresso Coffee machine and a welcome breakfast pack by Abel and Cole.
All Day Café and Bar
The café, open from 7am – midnight every day, is an inviting and convivial space for guests and Londoners to eat, work and relax in throughout the day; whether for a coffee, cocktails, breakfast, brunch, lunch or dinner. A buffet breakfast is available to guests served from 7am to 10:30am, which includes continental and English breakfast options, with room service also available.
Burgundy yellows, sepia and brandy tones give a warm aesthetic to the café. Divided into separate areas by soft velvet banquettes, the space also features black steel chairs and lighting, soft cork upholstery and lightly brushed brass for the bar and other dining areas.
Renowned interior design firm Waldo Works took inspiration from the passage of time, night and day, sun and moon throughout the interiors, establishing a restful rhythm for guests.
Tom Bartlett from Waldo Works told Premier Hospitality: “Our client tell us that they are very happy with the result. It was of particular interest to us as this is the first hotel project we have worked on that has been aimed at this accessibly priced market and It is exciting to work on a project that a wide proportion of people can visit.
“Waldo Works enjoy designing hotels as the studio has a lot of experience in public residential space from Selfridges to Smythson. We are very pleased that we have achieved an engaging space and feel very confident in the outcome of the design.”
The aparthotel has a strong sense of design and space, while remaining calm and comfortable. Simon Smith and Michael Brooke Architects lead the architectural side of the project, combining their vision with the interior designs of Waldo Works.
Simon Smith and Michael Brooke Architects have worked with niche developer Marldon for over twenty years providing architectural designs for a variety of their residential and commercial developments.
Marldon acquired 31-33 Prescot Street and 99 Mansell Street in 2014 and obtained planning consent for the buildings seen today. The Marldon construction team and SSMB Architects developed the brief for high quality design and innovative interiors together with light and airy apartments providing excellent views across London. The aparthotel has a strong sense of design and space, while remaining calm and comfortable.
Simon said: “It is an elegant building on a very tight urban site. The brick clad facades compliment the adjacent listed buildings to the East and present a fresh and striking elevation towards the City of London to the West. One of the highlights for me has been achieving the quantity of apartments in the building without compromising on the quality. All the apartments provide a calm and quite environment in this busy area of London.”
Artist Fergus Hare has been commissioned to present the art throughout the aparthotel, focusing on landscape and skies at peculiar times of the day or from curious perspectives, to create intriguing and beguiling imagery.