Premier Hospitality

Dash and XOXO

Written by Roma Publications

Dash Restaurant and XOXO Nightclub

The site of the former Living Room and Sugar Hut in Liverpool City Centre has been transformed by its new owners into an elegant contemporary restaurant and VIP basement nightclub.

In collaboration with architects Wroot Design, The 15 Group has given the Victoria Street location a stylish multi-million pound makeover, to become Dash Restaurant and XOXO nightclub.

Dean Jones from The 15 Group told Premier Hospitality magazine: “The first venue I ever owned was opposite what is now Dash and XOXO and I always looked at it and thought it was an amazing venue, amazing space and wondered what it would be like to own it. Once the building became available, I thought it would be a great opportunity to bring something brand new and not seen before in Liverpool to the site.”

Dash Restaurant is located on the upper ground floor with XOXO Nightclub downstairs, across two floors. The architect-led design of the sites has been inspired by Dean’s own European Trip.

He said: “I was in Paris and went into this particular bar and was absolutely blown away by it. With the building being an old building in the city centre, with columns inside and outside and with all of the details, we thought it would be amazing to bring back an elegant, classy and vintage kind of look with a modern, high-end twist.”

Fiona Wroot from Wroot Design added: “The restaurant and the bar are very different from each other. The restaurant is a classic, high-end, light space based on fine details in the finishes and the furniture. The nightclub is much edgier and is more of an experience in its own right. It is something that wouldn’t look out of place in a high-end American venue and is very different to what is available at the moment.”

At Dash, the sites familiar stairway entrance has been retained, leading up to glass doors etched with the Dash signature and inside an on-trend décor colour scheme of blossom and teal contrasts with a bold black and white diamond floor throughout.

Customers are welcomed with a huge 10 metre-plus bar with full length spirit display and bar stool seating, with restaurant banquettes and stand-alone tables for 15 covers to the left, opposite a spacious bar area and curved booth seating.

The DJ box with backlit Dash signage creates a focal point to the right of the entrance, alongside one of two semi-circular features with crystal chandeliers. Italian Carrera marble has been used for walls and pillars to give the space a timeless classic backdrop.

A private dining room offers a sophisticated setting for private parties of up to 36 guests, perfect for a special occasion party or business lunch. The room has its own dedicated server and a dazzling ceiling filled with an expanse of high and low hanging chandeliers.

XOXO has been decorated with a black and gold colour theme and fitted out with futuristic state-of-the-art lighting and a Void sound system. XOXO has a 300 capacity and includes a feature bar, DJ box and a raised VIP area surrounded by a glass balustrade with its own private bar and VIP hostess service for between 80 and 100 guests.

“This is everything to me,” said Dean. “This is the biggest building I have ever taken on and the biggest project I have ever taken on. Having looked at the building for the last 11 years and dreaming of what it could be, it is a proud achievement for me to now be doing this and to bringing something so amazing to the city.”

Fiona added: “It has been exciting to create a new space for the social scene of Liverpool and I believe that there is nothing quite like this in Liverpool so it has been a rather enjoyable project.”

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Image credit: PK Agency

Versital UK

Versital UK specialises in the manufacture of made-to-order surfaces for use within the hospitality and leisure industry. The company has been in operation for more than 30 years and within this time has gained a reputation for delivering true-to-life marble finishes, popular for bar tops, table tops and washroom vanities.

Over the years, Versital UK has built up an enviable portfolio completing projects for Mitchells & Butlers, The Andaz London, Liverpool John Lennon Airport, Greenwich Peninsula, Yates, Heathrow Airport and even the Big Brother House. Most recently, Versital UK have been involved with Dash and XOXO.

Versital UK enjoy working with independent installers and designers who create beautiful and unique designs using their products in fantastic locations.

The most recent project at Dash restaurant represents collaboration between client, designer and supplier to create a modern and on trend venue.  It is already proving popular with a fashionable young crowd, already having a large social media following.

Gemma Stockberger, Versital UK, said:

“At Versital UK, we offer a completely unique product – being the most true to life marble you will find on the market, whilst also being totally waterproof and stain resistant. We take great pride in the manufacture of each item, paying attention to the smallest detail.

“Our customer service is second to none and our aim is to provide our clients with a stress free, simple buying process which ensures repeat business.

“We have been especially delighted to be involved in the Dash restaurant and club, with a fresh modern design bringing Versital surfaces into a current design. Not only do they look fantastic in situ, but they also offer a practical solution to a busy restaurant and club environment, being stain proof and easy to clean.”


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Roma Publications

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