Premier Hospitality

Pure Food Hammersmith

Pure Food
Written by Roma Publications

Pure Food Hammersmith

Pure is delighted to open their 18th store in Hammersmith Broadway, located next to the Piccadilly line entrance.

Pure is the first choice for people wanting more from their food-on-the-go: Natural, wholesome food for breakfast or lunch that is always full of flavour, fresh and filling. Freshly made in on-site kitchen, Pure’s menu includes seasonal recipes using organic and seasonal ingredients, 100% Arabica coffee, Super Eggs, dressed-to-order salads, hearty Hot Boxes, handmade Wraps and a wide range of freshly made juices and smoothies.

At Pure Hammersmith, breakfast is served until 11am on weekdays and 12pm on weekends and bank holidays when a reduced menu is available but with all of the Pure favourites.

The interiors of each store create welcoming spaces for every type of customer, from commuters on the go to those looking for a quiet space to work or relax. The interior design showcases natural wood and warm lighting to provide an inviting space for customers, with Pure illustrations and brand story frames in seating areas, creating a relaxed and homely environment.

Free Wi-Fi and plug sockets are readily available at nearly every seat and free still and sparkling water taps are available for anyone to use, from customers to passers-by who simply need a refill.

Customers can also enjoy a coffee or any hot drink with a 50p discount when bringing in a reusable cup and aren’t charged extra for vegan milks.

At Pure, they believe that doing good is just as important as serving good food, which is why they are constantly looking for new ways to achieve their sustainability goals.

Co-Founder, Spencer Craig said: “We are thrilled to have opened a Pure in Hammersmith. It is our first ever branch in West London, which makes this opening even more special for us.

“We are equally excited to be positioned in such a prime location within Hammersmith Broadway and serve a range of customers, form commuters buying coffee and breakfast on the go, to families looking for delicious, nutritious meals to break up their weekend travels.”

Pure Hammersmith is open seven days a week and has over 40 covers.

Full store details are available at:

About Pure Food

With their first store opening in Beak Street, Soho in 2009, Pure Food was founded by Spencer Craig and Edward Bentley.  In 2015 the company was included in The Sunday Times Fast Track 100 as one of the fastest growing and profitable companies of 2015, with a 65% annual sales rise over three years. In 2016, Whitbread, the FTSE 100 leisure group behind Premier Inn and Costa Coffee, bought a 49% stake in the company. Pure was then included in the 2016 Sunday Times Fast Track 100, consolidating the company as one of the most prominent options in the food chain market.

As of March 2019, Pure has 18 shops opened in London, mainly based in the city and central London. Pure employs over 300 people among Team Members, Assistant Managers and General Managers.

Pure Food

Latitude 45 Ltd

Our relationship with Healthy Retail (Pure) started in 2012, with our first opportunity to work with them and the designer (Fruitful) on Pure 151 Shaftsbury Ave which handed over 27th July 2012. In the proceeding years we have worked together in opening 17 Pure outlets, the latest being Hammersmith Broadway.

As the Principal Contactor it could be perceived that we build what is presented to us, our involvement and ethos as a family business goes much deeper than that. We approach our projects personally and professionally, present any construction/design issues with a solution, which enables the project to progress with minimal disruption ultimately ending in a welcoming environment for its customers.

We can’t do this on our own and it’s the dedication and skills of our partner companies that position Latitude 45 Ltd in a strong position to take on projects of this type.

I would like to thank Healthy Retail (Pure) for trusting us with the construction of their shops, where we pride ourselves in the quality from our skilled tradesmen.

Project Director: Rodger Hitchcock

Site Manager: Tim Hitchcock

Project Manager and Quantity Surveyor: James Hitchcock

Rodger Hitchcock – Director – Latitude 45 Ltd


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Roma Publications

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