Palms Casino Resort, Las Vegas
The Palms Casino Resort, known as ‘Palms’ is internationally recognised for its exceptional accommodations, high energy night life, and pools and restaurants. The resort, in one phrase, captures the energy of Las Vegas in one setting.
Each of the three towers of Palms offers a view of the Vegas strip. Named Palms Place, Palms Fantasy Tower and Palms Ivory Tower, they all include incredible guest rooms, suites and villas, and amazing entertainment venues.
The Resort is undergoing a multi-faceted $690 million renovation that will touch virtually every aspect of the property. The re-imagination is expected to transform the venue into a “must see” gaming and entertainment destination by creating a mix of classic Vegas hospitality and extraordinary new experiences through world-class partnerships.
An all-encompassing, one-stop experience; the iconic property boasts a diverse mix of bars, restaurants, live entertainment venues and immersive lifestyle experiences across a 95,000-square-foot casino. Popular amenities include the iconic Fantasy Suites; the legendary Pearl Concert Theatre, Las Vegas’ leading concert venue; newly updated luxury movie theatres by Brenden Theatres and over 60,000 square feet of meeting and convention space.
The entire renovation began in 2017 and is set to be fully complete by the end of this year. Already completed are: the Brenden theatres, meeting and convention space (all 60,000 sq ft of it), the Pearl concert theatre, Scotch 80 Prime (the new steakhouse), Apex Social Club, Camden Cocktail Lounge, Unknown Bar, and villas and penthouses including the guest rooms and themed suites. Also finished is the shop ‘Stuff I Forgot’, the ‘Til Death Do Us Part’ Wedding Chapel, and the casino floor, which underwent a complete remodel.
Still to come are exciting new restaurants featuring; Bobby Flay’s SHARK, Greene St. Kitchen, The Eatery, and Tim Ho Wan Dim Sum restaurant, two spas, Kaos entertainment experience and Palms very own Recording Studio.
All of the guest rooms and lounges across the three towers are now open to guests.
Premier Hospitality International spoke to some of main designers involved in these particular renovations to get a full flavour of what it was like to be involved in the resort wide renovation, and the iconic design that Palms is known for:
Suites – Bentel & Bentel Architects
Peter Bentel of Bentel & Bentel worked on designing the suites in the Fantasy Tower. The firm has previously completed work for the owners of Palms, who contacted them and asked if they’d like to design six of the luxurious suites. At the very top of the tower is the Damien Hirst suite, named the Empathy suite. Peter said:
“We were well on our way to completing the designs of all six suites, when the owners, who are great collectors of art, asked if we’d be interested in having artist Damien Hirst part of the design. So in June of 2017, he flew out to Las Vegas and we discussed the opportunities in our design that could include his work. Essentially the suite was already designed, but Damien overlaid his art and his motifs on our architecture and design.
“On the floor, he inlaid butterfly motifs. He embroidered designs – pills, butterflies, and skulls into the backs of chairs; the sofas and chairs were made in the US, but the leather came from Italy. So it was sent from Italy to the US, where we had the hides cut to size, labelled and numbered, and then sent back to England so Damien’s team could complete the embroidery. The pieces then were sent back to the US for upholstering. Now the sofas and chairs have a unique character because of Damien’s intervention. In the therapeutic salt room of the Empathy suite, Damien has also carved butterflies and skulls into the backlighted blocks of pink Himalayan salt.”
Each suite was configured differently and each programme has a different function. For example, in the next two storey suite is a sauna instead of salt room. Architecturally, the major spaces are shaped similarly, but the function and design varies greatly between them.
One of the undoubted highlights of the new suites is the custom faux fur throws, provided by Donna Salyers Fabulous-Furs. Donna Salyers was able to supply the best available in custom faux fur throws and the company was thrilled to provide the breadth of colours and fur choices required by a project of this scope.
“In every suite we selected five major materials; stone, wood, metal, glass and leather. The use of those five essential elements varied completely in every suite. In the Empathy suite the palette is mild in deference to Damien’s art; light grey and stainless steel. We turned the dial up on the material palette in the suite below – the metal is highly polished plated gold, there’s richly veined stone, bleached walnut wood, and leather in two colours- green and sky blue.
“All in all there’s a completely different appearance when you walk in even though the bones of the architecture are similar.”
The next four suites are all one storey suites, and those all have different programmes. These 5,000 square feet luxurious suites feature full bars that overlook the pool, floor to ceiling Strip views, custom marble throughout, oversized bathrooms with walk-in steam showers for two and deep soaking tubs with hydrotherapy bubble massage air jets and Toto Neorest automatic commodes. Lounge areas feature floating large screen televisions, custom furniture, as well as foosball and pool tables.
Furthermore, multiple lounge pieces including sofas and sectionals were supplied by Martin Brattrud. Each piece was manufactured using leather that Damien Hirst had embroidered butterflies on. The project marked the first time in the company’s 70 plus year history that it had collaborated with an artist. The company worked closely with closely with Bentel and Bentel and Damien Hirst’s team to create furniture that acted as a canvas for Hirst’s vision.
“These projects had to exceed expectation, with the most interesting and engaging material palette. The client wanted them to have-to use a very American word – pizazz, and to be fun but also elegant. Designing the suites gave us tremendous joy.
“I’m not sorry that we were paid for it but I can’t believe we were paid for it.”
Camden Cocktail Lounge & Apex Social Club – Studio Munge
Studio Munge worked alongside Clique Hospitality to deliver these stunning pinnacles of Palms’ nightlife and entertainment. Both spaces were launched in May 2018, after taking a year from concept to completion. We spoke to Alessandro Munge, Studio Munge’s award-winning Principal.
How did you get involved?
“When we heard about the Palms renovation it presented an opportunity to create something else unique, with one our longest standing clients.”
What was the design brief like?
“The Clique wanted both of these places to be a destination within themselves. They wanted their nightlife experiences to be the reason why they were drawing in crowds. People want different experiences now. They value unique spaces over the crowd, but they also value the vibrancy of a club.
“We created ‘wow factors’ in both projects because of this and to also encourage people to interact and mingle with each other.”
What are some of the highlights of the two spaces?
“Camden is the ground floor lounge and the concept was a mysterious mansion library. Its highlights include a front façade disguised as a floor- to- ceiling bookshelf, with custom designed illuminous books in neon resin with lights underneath so they really illuminate throughout the bookshelf. This makes people from the outside get intrigued and see glimpses of the bar within it. It’s a really interesting design element that creates excitement.
“Another eye catching design element is a custom mobile at the centre of the lounge composed of 370 individually strung glass orbs. They’re versatile and work together to make people excited and create that Vegas feel, but with quality craftsmanship. They create an energizing Vegas feeling through quality craftsmanship.
“Apex was designed as a nightlife adventure. The rooftop lounge is accessed through the ground floor of the Palms so we knew the entry, from the ground up, had to be invigorating. We used ombre midnight blue to black wall coverings and dramatic cove lighting on the ceiling to build that anticipation before entry which are also repeated on 44th floor. The entry corridor then reveals four sculptures by Dustin Yellin throughout Apex– a truly remarkable sight that frames the stimulating Vegas strip!
“We wanted to every guest to feel like their part of Vegas’ energy and to do this we created floor to ceiling windows that completely retract onto the patio. It represents a seamless relationship between the sky, the strip and the lounge.”
What are your thoughts on the project as a whole?
“Our challenge was to create something so unique that people would seek out Apex and Camden as their primary destinations. Our entire team was really energized by the buzz surrounding the entire Palms renovation; we were so focused on designing something special that would contribute to the Palms experience.”
Guestrooms, Penthouses & Themed Suites – Avenue Interior Design
Avenue Interior Design’s involvement with the Fantasy Tower began in the spring of 2017. The company designed the classic guest rooms, penthouses and themed suites. Andrea DeRosa of Avenue Interior Design guided us through the design process:
“The Ownership team shared their branding deck for the property renovation with us, and ultimately gave us carte blanche to interpret what that meant to us aesthetically. We then presented a number of conceptual renderings to the team and they selected the final concepts. From there, we went straight into the documentation for the project. This client had a very strong vision of what the property’s new identity would be and we quickly spoke their language.”
“It was important that the new ‘themed suites’ didn’t take on too much of a literal theme. We elevated the concept of the ‘theme’ into more abstract concepts focused on function as well as aesthetic. For instance, the REVOLVE suite is rooted in the idea of a ‘girl’s night out’ and is designed to cater to a large group enjoying getting ready for an evening out. The interior is fun, but sophisticated and very feminine. The Loft suite is the male counterpart with a similar focus on group activity with the poker table, lounge like living room and bar. As you might expect based on the name, the interior for the Loft suite has a Soho like industrial vibe with textured brick and concrete walls, blackened iron and a lot of marble.”
“The Cinema suite embraces a loosely Deco, ‘old Hollywood noir’ vibe with a focus on entertainment and includes a private screening room, pool table and bar. The fourth and final suite themed concept, the ‘Make Good Choices suite’ was rooted in the concept of detoxing from the bright lights and hustle and bustle of the rest of the city. Except for the artwork, the suite is entirely black and white and relies heavily on texture and materials to create an interior that is as dramatic as it is relaxing.”
The Penthouse suites also have a unique design identity with a combination of traditional architectural features like wood panelling and marble clad bathrooms paired with contemporary furnishings, light fixtures and artwork.
The design of the typical guestrooms has a very classic aesthetic and utilizes a warm, neutral colour palette creating a perfect backdrop for the engaging contemporary art featured in each of the rooms.
“As a result of the fast paced nature of this renovation, the design process was accelerated. We understood there wasn’t time for any re-design so we had to put our best foot forward the first time. We went all in and were thrilled when the team was as excited by the concepts as we were. As a result, the guestrooms and suites have opened to rave reviews by both visiting guests and Las Vegas locals alike. This project was a crowning moment for us. The creative leeway the client entrusted in us was paramount and the resulting cohesive design is a testament to how successfully the teams worked together to bring this renovation to life.”
Feedback on the entire project so far has been fantastic. This was highlighted recently when the Fantasy Tower Presidential Themed Suites were shortlisted for an Ahead Award.
Palms is located just west of the centre of the Las Vegas Strip off I-15 on Flamingo Road. To find out more about the ongoing renovations and to book your visit, go to: http://www.palms.com/