Premier Hospitality

Holmes Hotel London

Written by Roma Publications

Holmes Hotel

PPHE Hotel Group, an international hospitality real estate group which owns and develops hotels and resorts, operates the Park Plaza® Hotels and Resorts brand EMEA and owns the art’otel® brand, has opened its debut premium boutique hotel product, Holmes Hotel London.

Formerly Park Plaza Sherlock Holmes London, the repositioned hotel situated on Chiltern Street Marylebone, has seen a multi-million pound refurbishment of the original site undertaken, which included all guest rooms and public areas and expresses a new luxury identity synonymous with an up-market boutique aesthetic.

With an expert eye for contemporary design, the award-winning Digital Space created the vision and interior design for the modern, classical hotel whilst award-winning European design agency Zopsigog continued the story-telling through subtle flavoured touch points adding hidden depth to the mystery that runs throughout the historic and modern Sherlock Holmes culture.

Speaking to PREMIER HOSPITALITY MAGAZINE about the project, Eyal Shoan from interior designers Digital Space said: “Our challenge was to turn the longstanding Sherlock Holmes hotel into a contemporary, fashionable boutique hotel, giving it a stylish platform for rebranding whilst keeping the heart of the original brand alive.

“The hotel is situated in two historic 18th century houses designated for conservation, adding many limitations to the interior layout that were turned into challenging design opportunities. The final design blends classic heritage through recurring motifs paired with contemporary, retro style and bespoke elements. With hints of Sherlock references the interior design echoes the rebranding resulting in an understated luxury and an element of subtle surprises.”

The 5,499m² property comprises of four classic Georgian buildings housed over four floors. Holmes Hotel encapsulates a new identity as a premium boutique hotel with a renewed sense of heritage, immersive playfulness and approachability – a stylish home away from home for the contemporary traveller looking for a unique stay.

The main entrance of the hotel has been moved from Baker Street to Chiltern Street, allowing guests easier access to Marylebone’s stylish boutiques, galleries and eateries. Holmes Hotel London’s interiors and ambience have been designed to reflect the chic, personality driven Marylebone Village and to encompass the luxurious feel of the local area.

Elegant, modern facilities include 118 sophisticated guest rooms, three meeting spaces, a gym and an all-day dining destination, Kitchen at Holmes, which offers a seasonally inspired menu in celebration of Londoners and the sensational cultural melting point of the city.

Eyal said: “The design trajectory began with an intention to modernise the interior whilst at the same time pay homage to the history of the building. The result is a tasteful mix of traditional elements juxtaposed against contemporary perforated, backlit metal panels and black lacquered millwork.

“The Holmes’s 118 rooms have been elegantly designed with a contemporary sophistication with original Georgian windows allowing natural light to fill the rooms. A different headboard serves as the focal point for each of the rooms. The unique headboards were created from London allusions and hints of Holme’s references of discovery, intrigue and mystery. The floor finishes are Wenge parquet and a plush bespoke patterned carpet with hues of greys and yellow. In some rooms the original parquet was restored. The furniture and millwork are constructed from luxurious black Marquina marble, brass and timber veneer. The bathrooms by contrast are clad with white Calcutta marble. The phrase “I see you crystal clear” is illuminated on the bathroom mirror as another subtle hint for Sherlock fans.

“Attention to detail has been applied to every architectural and furnishing element. Brass inset details and rounded corners on millwork elements, a hint of the past, are elegantly combined with contemporary design and materials. A variety of decorative lighting pieces are constructed from black metal, brass and glass.
“A palette of perfectly selected materials and textures give a feeling of warmth and sophistication to the spaces. Fireplaces in the Library, The Lounge, and The Restaurant and bar further add to the warmth. Library shelves and reading nooks encourage one to pick up a book to read or browse. Comfortable relaxation areas give the Library and Lounge a homely feel while the walls of the library shelves are adorned with a mix of antiques and interesting curiosities.”

Reacting to the ever-evolving market trends, the new hotel offers the required flexibility to facilitate guests on and off-site demands and provide a personalised service for all guests in one of London’s most sought after neighbourhoods, Marylebone Village.

Boris Ivesha, President & Chief Executive Officer, PPHE Hotel Group added: “We are excited to open the doors of our first major repositioning project in 2019; the Marylebone located Holmes Hotel London. We look forward to welcoming our local neighbours and international guests to showcase our new premium boutique hotel which is reflective of the iconic personality and ambience of Marylebone. This will be the first of several repositioning projects to be completed this year, with similarly exciting projects in their final stages in Amsterdam, Utrecht and Croatia.”

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London-based YPRT is an interior fit-out specialist. From its millwork, acrylic and wooden products manufacturing plant in Turkey, YPRT can provide design manufacturing, production, installation, construction or a turnkey fit-out service of millwork, metalwork, glass, loose and fitted furniture and interior construction as a sub or main contractor in hospitality, commercial, residential, education and retail sectors. YPRT also provides turnkey full fit out and M&E services.

YPRT has experience over 20 years and has worked on a number of high-profile projects. The company has a particularly strong working relationship with the Park Plaza Hotels Group. This was recently demonstrated at the Holmes Park Plaza Hotel, where YPRT was the millwork, fixed and loose furniture and glass packages supply and installation subcontractor.

A spokesperson for YPRT said:

“Park Plaza Hotel Group and YPRT have been working together for a while now. Their trust in our product and in our team makes us very proud and happy. We believe the Holmes Park Plaza project is one of our finest collaborations. To be involved with such a high-esteemed project means a lot.

“Our formula is simple – believing in our team, putting the customer first and applying ourselves. This is something we take great pride in.”

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