Premier Hospitality

citizenM New York Bowery

Written by Roma Publications


citizenM, the pioneer of affordable luxury hotels, has returned to New York City to open the doors of citizenM New York Bowery, a 300-room sister hotel to citizenM New York Times Square.

Since its founding in 2008, citizenM has advanced the standard of traditional hospitality by introducing the concept of ‘affordable luxury for the people.’ This starts with selecting well-connected locations in the world’s most popular cities, so business and leisure guests spend the shortest possible time commuting. Each property offers a streamlined, luxury experience – including high-tech amenities, friendly and efficient service, luxury guest rooms, and spacious and inviting living areas filled with contemporary art and iconic 21st century furniture by the likes of Verner Panton, Hella Jongerius and Jasper Morrison from Swiss manufacturer Vitra – all at an affordable price.

Isaac-Daniel Astrachan, AIA, LEEP AP, Principal at Stephen B. Jacobs Group Architects and Planners and lead architect on the project told PREMIER HOSPITALITY INTERNATIONAL about the design process: “This new 19 storey hotel is located at 189 Bowery, in the Lower East Side of Manhattan. Originally designed as a conventional poured-in-place concrete building, our innovative client, citizenM, decided to have us redesign the building using modular construction. The hotel consists of 210 guestroom modules, the majority of which are doubles (guestroom-corridor-guestroom) for a total of 300 rooms. The hotel also includes a double height lobby and lounge, as well as a rooftop bar with outdoor space and spectacular views.”

The new location is the tallest building in the neighborhood and is the tallest modular hotel project in the world standing 246 feet, with an expansive cloudM rooftop bar, outdoor terrace and spectacular 360 degree views of Manhattan. Occupying the entire 21st floor, cloudM features oak cabinets, Vitra chairs and couches and chandeliers so large they’ll catch the eye of pedestrians on the street.

As guests enter the hotel through the plaza, they meet citizenM’s ambassadors and get their key in just one minute at the self-check-in/check-out kiosk. A striking spiral staircase leads towards the living room on the lower ground floor, bookshelves and a 24/7 canteenM bar. Glass walls stream in plenty of daylight and open to a view of the park outside. The bar is mirrored inside with benches and picnic tables for the same fresh, relaxed vibe as the public plaza.

The hotel’s interiors were designed by Amsterdam-based firm Concrete, a long-time partner of citizenM. Their design for the Bowery is unmistakably the citizenM ethos, without duplicating anything they’ve done before.

At the front of the building is a public plaza with trees, benches and picnic tables with a 1,000 square-foot wall mural, which draws guests towards the hotel. The artist of the mural is the renowned Jonathan ‘Meres One’ Cohen – the New York-based lead artist of 5Pointz creates. His second work at the hotel is displayed on the 20th floor at cloudM bar. Featuring a dramatic rendering of the view, and a dynamic display of his well-known wild tags and layering technique.

CitizenM continued its collaboration with street art collective 5 Pointz creates, curated by Marie Cecile Falgeul, to cover the full 20-story internal stairwell of citizenM New York Bowery to create a Museum of Street Art (MoSA), the first such project in the hotel industry worldwide. The Museum of Street Art hosted within citizenM New York Bowery is the largest public project for 5 Pointz creates since the original 5 Pointz site was demolished in 2013.


CitizenM’s philosophy of ‘affordable’ luxury is best experienced in the bedrooms. They are smartly furnished with everything modern-day travellers need. Everything in the room is the very best: the bed is XL king-size, wall-to-wall with a superb mattress and luxury bedding. A HD TV features a library of on-demand movies, plus streaming options via free superfast Wi-Fi. A powerful shower with full-size shower gel and shampoo (as well as giant fluffy towels) will soothe all long and short-haul travellers. The room ambiance is fully controlled by an iPad including the blinds, the TV and even the lights with changeable colours.

CitizenM draws inspiration from the local community for the hotel’s interior, which is filled with an eclectic mix of contemporary art, photography and objects by local artists. The citizenM New York Bowery commissioned the New Museum and its incubator NEW INC, to supply art for the guest rooms.

Following its completion and opening, citizenM New York Bowery was shortlisted in the 2019 AHEAD Awards in the Hotel New Build category. Commenting on the shortlisting, Isaac-Daniel Astrachan said: “We are honored to have been shortlisted for an AHEAD Award for our citizenM New York Bowery Hotel project. Serving as Executive Architect and New York City experts, we were privileged to work with a dream team of consultants on the world’s tallest modular hotel. We look forward to designing many more hospitality and modular projects.”

Rattan Chadha, the founder of citizenM said: “When we were looking for our next New York location, it became clear very quickly that Bowery is an exceptional destination. We don’t want to be just another building; we want to become part of the neighborhood’s fabric while showing New York’s visitors a different side of the city.”

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