Premier Hospitality

AllBright Collective London

AllBright
Written by Roma Publications

The AllBright

The AllBright is a unique education, networking and funding organisation designed to provide the capital, skills, connections and confidence for women leaders to thrive. The AllBright Collective includes: The AllBright Academy which offers a suite of educational programmes and events for female founders and leaders, The AllBright Fund, an investment platform backed by a community of experienced angel investors, high-net worth individuals and business leaders and The AllBright, the UK’s first female-only members clubs, situated in Mayfair and Bloomsbury.

 

The AllBright Mayfair

Opened most recently on Maddox Street; The AllBright Mayfair was beautifully designed by Suzy Hoodless. The brief given to Hoodless by the founders of AllBright was to create an interior that was “feminine but not girly”, which made the female members comfortable but would not alienate their male guests. The building is set over five floors and was previously the home of Dreweatts & Bloomsbury auctioneers.

With décor created to inspire and delight, the townhouse holds no less than two large roof terraces with views over Mayfair. Suzy’s aim with the design was to restore the building into an elegant London townhouse using a palette of timber floors and panelled walls which would resonate with the art world in which it resides. Given the club’s proximity to Savile Row – traditionally associated with bespoke tailoring for men – Suzy wanted to emphasise its relevance for women by incorporating traditional suit fabrics, such as fine wools and houndstooth checks into the design, creating a feminine and imaginative twist.

Each floor serves a different purpose and is decorated accordingly. The entrance and first floor is bright and welcoming, with a fresh palette of verdant green and pale grey. The entrance features mirrored walls with a statement chandelier. Drink, dine and meet in the decadent comfort of the first floor restaurant and bar, and a menu of refined classics with a twist by AllBright’s executive chef, Sabrina Gidda. Customers can book indulgent dinners, working lunches, private dinners, after-work cocktails and power breakfasts here.

The entire second floor is dedicated to wellbeing, with its own state-of-the-art fitness studio holding STYLIST Strong classes, holistic wellness rooms from 58 Wellbeing, and a funkily-designed beauty salon. Cobalt blue Mille Feuille wallpaper by Raoul Dufy lines the walls.

Dufy – a contemporary of Picasso and Braque – designed and printed fabrics in France from 1911, and six of his archive textile designs have been revived by Christopher Farr Cloth to create bold, floral and geometric fabrics/wallpapers.

Working and networking are the main focus on the third floor, with the ability to host education panels and talks. There is a boardroom and dedicated telephone rooms as well as a podcast room for planning meetings, brainstorming and production catch ups. By night, the area becomes a socialising area, where members can meet for book groups or wine clubs, network or bring in guests.

The fourth and fifth floors are connected via a two-tier terrace, which can work brilliantly for parties, receptions and networking events. It’s worth noting that the fourth floor is reserved purely for members, but the fifth is a dedicated event space. Suzy has used layers of natural materials such as marble, timber, brass and soft, luxurious fabrics, which sit beautifully against the painted panelled walls. The outdoor terrace is decorated with encaustic tiles, with soft lighting to illuminate the relaxed space.

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The AllBright at Rathbone Place, Bloomsbury

No.12, the London-based interior design practice founded by Katie Earl and Emma Rayner, completed work on the interior architecture, interior design, styling and creative direction of The AllBright at Rathbone Place, Bloomsbury.

Opened last spring, and arranged over five floors, it is situated within a Georgian Townhouse on Rathbone Place, in the heart of Bloomsbury, due to its rich history which was shaped by the likes of Virginia Woolf and the progressive Bloomsbury writers of their time, who also resided there. No.12 used this legacy as the starting point for The AllBright’s design and each floor is named after a key member of the Bloomsbury Set, with quotes and further references incorporated discreetly throughout.

The space includes two flexible lounge areas, several meetings rooms, dining rooms, an exhibition space, café, cocktail bar and wellness, fitness and beauty rooms to cater for the varying needs of its members.

As promoting female businesses is the raison d’etre of the club, No.12 used female designers and businesses as much as possible, finding furniture and accessories from Béton Brut and Sigma, Rebecca Willer and flowers by Abigail Ahern. The AllBright also worked with David Bowie’s art curator, Beth Greenacre, on the artwork selection, which comprises pieces entirely by female artists. No.12 has designed a significant proportion of the furniture for the project and this is complemented by vintage pieces and items sourced from UK craftspeople.

All spaces throughout The AllBright Rathbone Place can be adapted to suit the changing needs of its members. Bell, on the first floor, comprises a flexible lounge and seating area with meeting and dining rooms, all with a welcoming timeless and eclectic interior that reflects No.12’s approach to luxury residential design.

A feeling of light and space prevails throughout Woolf on the second floor, which is home to a further lounge and seating area with private meeting and dining rooms all with custom furniture and a selection of new and found objects. West, on the third floor, is a place where members can unwind at the prosecco and cocktail bar. The bar is decorated in a deep colour palette with rich gold and brass accents and marble-top tables with custom-upholstered Perspex chairs.

Lopokova is a serene place in which to relax and revitalise. Inspired by Russian ballet dancer Lydia Lopokova it features tiled vanity areas with grey velvet chairs, mirrored walls, brass sconces and wallpaper by Kelly Wearstler.

No.12 has delivered a sophisticated and bold style that embraces design pieces for what they are and keeps the details simple yet always beautifully considered. The eclectic pieces within each room speak for themselves in terms of usability, design, form and material. The end result is a space that is both welcoming and comfortable with a cool and sophisticated edge.

To discover more about The AllBright, visit: www.allbrightcollective.com.

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