Premier Hospitality

Chamberlain Hotel London

Written by Roma Publications

The Chamberlain Hotel

Fuller, Smith and Turner P.L.C. is a premium pubs and hotels business. The Company runs 180 Tenanted pubs and 204 Managed Pubs and Hotels, with a focus on delicious fresh, home-cooked food, outstanding cask and craft ale, great wine and exceptional service.

One of their London locations is The Chamberlain Hotel, which has opened a brand-new, all-day dining restaurant and bar, presenting the perfect place to escape the hustle and bustle of London, without leaving.

Located just a stone’s throw away from Tower Hill tube station, The Chamberlain is set to be one of the City’s hottest bars and eateries, serving fantastic food and classy cocktails non-stop.

Inside The Chamberlain, guests will discover a modern lounge bar, restaurant, an underground cocktail bar and a comfy co-working space, all in one place. This all-inclusive venue has space for everyone – local foodies, City professionals, or those from further afield.

Chris Riley, Contracts Manager for Shone Building Ltd who have been a Principal Contractor for Fuller’s for over 25 years, told PREMIER HOSPITALITY MAGAZINE about their side of the project:

“Shone has been involved in the project from inception to completion. The project entailed a full strip out of the existing basement and ground floor areas involving several structural elements to provide the envelope for the new fit out/design. As with any fast track fit out project there were many challenges, the main one on this project was ensuring that the construction and fit out works had minimal impact on the hotel customer experience and journey. This was achieved by carrying out the works in two phases in order to enable Fuller’s to trade the hotel with minimal disruption to their customers.”

Jeremy Grove owner of Sibley Grove, the interior design company who designed these spaces, explained:

“This is the next project for us in a line of recently completed projects for Fuller’s. The brief was varied and complex. We were looking to enhance an underperforming site by utilising a lot of unused space within the building. By creating an environment that is inviting and reflects the surrounding area, we could generate more sales.

“It has remained the same for the last 30-40 years. The venue was dark, uninviting and lacking the character associated with a modern day pub, so it was in need of refurbishment. The good thing with Fuller’s is that the brief is usually quite loose, so in a way we co create the brief, and we work closely with Fuller’s in the early stages of development to maximise the commercial opportunities within the building.”

Sibley Grove’s take on this was to therefore generate different zones within the pub and restaurant areas from a design point of view, it was about creating exciting spaces for customers to spend their time there, and create interesting environments for that.

Jeremy continued:

“We’ve then got the basement bar, called The Chambers, which is a flexible space; an exciting cocktail bar during the day and evening, as well as a spot for food, meetings and events. There’s a formal meeting room but it’s also an environment that has lots of little nooks and crannies where you can just kind of grab a chair and have a meeting. From a design point of view, it’s an industrial basement bar but from working with Fuller’s, it’s a more luxurious presentation of that. Although it has some exposed services and structure, it is furnished with luxurious velvet banquettes and there are floor to ceiling curtains.”

Hidden beneath The Chamberlain, visitors can discover an exclusive, low-lit basement bar – The Chambers. With a subtly spirited ambience, this is the perfect space to enjoy cocktails, nibbles, music and dancing. The Chambers presents an eclectic mix of the cocktails that are designed in relation to the history, location or identity of the eponymous tube station.

Jeremy said:

“We’ve then got the basement bar, called The Chambers, which is a flexible space; an exciting cocktail bar during the day and evening, and providing an opportunity to serve food and have meeting spaces. There’s a more formal meeting room but it’s also an environment that has lots of little nooks and crannies where you can just kind of grab a chair and have a meeting. From a design point of view, it’s an industrial basement bar but from working with Fuller’s, it’s a more luxurious presentation of that. Although it has exposed surfaces, the seating and the joinery is high-quality luxurious velvet and there are floor to ceiling curtains.”

The Chambers, open Wednesday to Saturday from 5pm until late, holds up to 130 people and is available for private hire, including birthdays, Christmas parties, and wedding receptions. It can also be transformed into a contemporary meeting or workshop space. There is even a separate room for smaller meetings (up to 12 people) which comes fully equipped with air con, Wi-Fi, a screen and projector.

Jeremy finished on a high note:

“One thing we as a practice specialise in is creating designs with positive environmental and social footprints. The Chamberlain is part of this; we used biodegradable materials, recycled fabrics and recyclable materials that can be reused again and again, which dramatically reduces waste. As a company, Fuller’s are in an exciting period at the moment, because they have a lot of sites, but they respect the heritage of their buildings and they want you to work with the context and the history of the building, which I think is really important.

“Fuller’s are aware that a lot of these buildings mean an awful lot to a lot of people, and for us as designers that’s really interesting as it adds another level to the design. Rather than just beautifying the space, you’re creating designs that have longevity and lasting design solutions. From that point of view, they’re a really exciting client to work with.”

The Chamberlain officially opened its new dining space on Monday 30 September 2019.


Style Matters

Style Matters is a bespoke furniture manufacturer producing a number of high-end and handmade pieces, including dining chairs, sofas, stools, tables, fixed seating, restaurant furniture, hotel furniture and more.

Founder Jim Barton set up the company in 2002 and runs the family business with daughter Claire Fox. From its 12,000 sq ft showroom nestled in the Cheshire countryside, the Style Matters team produces high-quality, handcrafted commercial and residential furniture.

The company has supplied to many of the leading names in the hospitality industry, including M Restaurants, Victors, Carluccio’s and Principal Hotel Company to name but a few.

Recently, Style Matters was approached by Fuller’s to supply furniture for The Chamberlain Hotel. It supplied a wide range of furniture, including dining chairs, lounge chairs, barstools and table tops, to help create a cosy space.

Claire Fox, Style Matters Director, said:

“This was an exciting project for us to be a part of and we are proud to have worked alongside Fuller’s. The Chamberlain embodies a perfect harmony of comfort and beauty and it was our pleasure to be a part of this elegant transformation.

“Whether it’s simple clean lines or bespoke upholstery and fixed seating, we have the ability and skill to deliver what you need. By adjusting to current trends, everything we do is focused on exceeding clients’ expectations. Explore our ranges of hotel and restaurant furniture on our website then call us to arrange a consultation at our showroom and factory or a site visit at your venue. We are here to help.”

To find out more, please visit


PGI Seating Solutions Ltd

PGI Seating Solutions Ltd specialises in contract fixed seating. In operation for 20 years, the company has built a strong reputation for delivering on time and providing value for money.

During its time in operation PGI Seating Solutions Ltd has worked on a wide range of projects, from bars and restaurants for high-profile clients such as Signature Pubs and Fuller’s Brewery to sporting venues including Old Trafford.

More recently, the company was involved with the brand-new, all-day dining restaurant and bar at The Chamberlain Hotel. The involved the supply of fixed seating and metal framed sofas.

Paul Gavillet, Director, said:

“We pride ourselves in our ability to liaise with clients and designers, to give the bespoke finish and look that is required within the timeline of the project. The Chamberlain Hotel gave us the ideal opportunity to do this.

“We also take pride in the service that we are able to provide and the quality of our work.”

To find out more, please visit


Grey Simmonds

As a leading design house specialising in the consultation, design, production and installation of commercial bars and kitchens, Grey Simmonds Food Service Equipment have worked with a wide range of clients from small café’s, restaurants, hotels, leisure clubs and care homes to large pub groups such as Fuller Smith and Turner and the Stonegate Pub Group.

Grey Simmonds’ involvement in The Chamberlain Hotel refurbishment was based around the bar area; designing and producing a fully operational bar meeting the requirements of the staff. This included a glass-wash area, ice wells and sink facilities giving the bar tenders immediate access to provide drinks to their customers in an efficient manner.

In addition to working with Fullers on the majority of their developments we also have a vast client portfolio including Deliveroo, WH Brakspear & Son, Urban Pubs and Bars and HC ONE. “Our company credo is ‘Consult, Design, Install’. We see each project through from start to finish including site survey, preliminary sketches, CAD drawings, Design and budget approval, equipment sourcing and final installation. This means our clients have one point of contact for the entirety of the job making each stage as seamless as possible.”

Our longstanding relationship with Fuller’s is one we are extremely proud of and it has been a privilege to be involved in this development and to see the fantastic end result.

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