This Month in Premier Retail 3-3
Welcome to the latest edition of Premier Retail Magazine, covering the latest retail openings.
In this edition, we take a tour through the new Harrods Technology Department, fly to Dubai to visit the edgy interior of Harvey Nichols, and get a first look at the reopened Louis Vuitton on Bond Street.
Harrods has officially opened its state-of-the-art technology Department, offering shoppers an industry-leading experience in a 30,000sq.ft space. In one of the biggest transformations of the stores 185-year history, the department has grown by nearly 80%, moving from the third to the fifth floor to occupy 11 rooms, making it one of the largest technology departments in the UK. Here, customers can explore dedicated zones across Vision, Computing, Audio, Imaging and Connectivity, shop for products from the world’s best brands and enjoy revolutionary interactive experiences.
Meanwhile, Virgile+Partners recently completed the design of the flagship Harvey Nichols in Dubai, located in the Mall of the Emirates. The store’s model and design strategy are now closely aligned with work that Virgile+Partners had previously developed for the brand in the UK in their Birmingham Mailbox store and Knightsbridge flagship store. The Edgy Designer department gives a home to brands such as Roksanda, Roland Mouret, and Zimmermann. Its design communicates the innate distinctive Harvey Nichols brand character, giving it a quirky and eccentric personality inspired by the fashion collections on offer.
Following 14 months of closeted renovation, Louis Vuitton’s New Bond Street store in London has reopened, revealing a dramatic metamorphosis of style where two different buildings are combined into one new location. The complete re-imagining of the space, starting from its reconstructed exterior to its new generation of interiors, was rendered by New York-based architect Peter Marino.
Crossing the threshold, over a floor in a Damier check pattern made of Croix Huyart stone and Pierre Bleue du Hainaut marble, visitors are greeted with a changeable gallery space, where the window displays of New Bond Street are ‘transported’ inside the store.
With this and plenty more retail experiences to discover, it’s time to sit back and enjoy another issue of Premier Retail. Excelsior!