Premier Hospitality

Gaucho 2.0

Gaucho 2.0
Written by Roma Publications

Gaucho 2.0

Restaurant Gaucho is set to celebrate its 25 year anniversary with a new socially responsible vision for the way restaurants operate both socially and environmentally. The first step of Gaucho 2.0 was created in its radically evolved concept in the original site on Charlotte Street, which launched last December with a host of new features, innovative approaches and design aesthetic.

Gaucho is now under new ownership and leadership with CEO Martin Williams, Managing Director Ross Butler and Brand/Marketing Director Jenna Bromage. The 128 cover restaurant now includes:

 

  • A Beef Bar: A four-seater counter bringing the theatre of the kitchens to guests; showcasing a more intimate experience with the chef running through tartare, carpaccio, and a variety of specials and new dishes.
  • Destination cocktails: Two elegant bars with exceptional drinks lists that are a new Fitzrovia drink-spot; whether for a quick cocktail or to settle in with bar food.
  • World and Argentine wine: A selection of prestige Argentinian wines on tap, dramatically reducing carbon footprint. The wine list is the largest selection of Argentinian wines outside the country, plus a new section for the best other world regions’ wines.
  • Cinema screen: A cutting edge projector and screening setup will show regular film nights for the Gaucho Film Club throughout the year – a dining and drinking experience where you eat and drink what you see on the screen.
  • Private dining: A beautiful lower ground floor private dining room with a striking banquette style seating area with ochre surroundings, uniquely commissioned artwork and photography and a tri fold entrance opening out on to the bar floor allowing a larger space and screening area with the cinema screen, perfect for entertaining and events.

Food is overseen by Mike Reid, a Culinary Director who has had a long relationship with Gaucho. Mike has created a menu of contemporary global influence based strongly around modern Argentina for Gaucho, with an extended edition available at Charlotte Street.

For example, starters include Scallop Ceviche and a selection of Empanadas. Steaks naturally take centre stage in the menu and are available in a variety of cuts and weights, with the option to be marinated and served according to classic Argentine recipes, including Tira de Ancho and Churrasco de Lomo. Sharing steaks include Galician T-bone and Chateaubriand. Sauces, toppings and side options are plentiful, from firecracker chimichurri to chorizo butter and black truffle.

Seafood options include fillet of seabass and Atlantic cod, with garlic and herb half lobster served alongside steak for a show-stopping surf & turf. Other favourites are Ají Amarillo

Spatchcock Chicken cooked over an open fire, while vegetarian options include nods to the

Argentina’s close historic connection to Italy, with Wild Mushroom Tagliatelle and Beetroot Risotto. Lastly, Desserts include Salted Dulche de Leche Cheesecake and comforting Sticky Toffee Pudding with clotted cream.

Newly appointed design agency, DesignLSM’s interior vision for Gaucho Charlotte Street reflects modern Argentina referencing the modern spirit of real gauchos; Argentine cowboy/girls. The natural landscape they inhabit is visualised through tones of colour, tactile materials and textured tiles. A striking monochrome marble bar on the ground floor provides a nod to the brand’s heritage, with intimate leather seating booths designed to evoke Argentine gaucho-country’s traditional stable yards. Downstairs accents of ochre, deep blue and grey evoke the wild Argentine landscapes creating a sophisticated dining destination that exudes relaxed, effortless glamour.

 

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Roma Publications