Premier Hospitality

GupShup Ashley Road Hale

Written by Roma Publications


Recently opened, Gupshup is an Indian Restaurant that serves real and truly traditional reginal dishes from India. Located on Ashley Road, Hale, in the building of a former Natwest bank, GupShup have invested over £1.5 million in the restaurant, restoring it and bringing to life an interior that is all about comfort and sharing.

GupShup, which literally translates to ‘conversation’ in English, brings people together to enjoy amazing food and drink in beautiful surroundings. Open from lunch until late, the restaurant brings different dining options to the table including the lighter side of Indian food as well as traditional and classic Indian cuisine. The menu has been curated to offer the very best of Pan Indian food and will use only the finest quality ingredients in its dishes.

Owner Raj Somaiya commented, “We wanted to create a restaurant that offered not only the best, authentic Indian food but also a place where people could get together and enjoy each other’s company. We also want people to know that Indian food is vast and varied; you could easily dine in our restaurant two or three times a week and never feel you have overdone it.”

Renowned interior designer Edwin Pickett of Edwin Design was commissioned to create this space, that provides a backdrop and atmosphere for people to come together and share the creative Indian cuisine GupShup offers. PREMIER HOSPITALITY MAGAZINE spoke to Edwin all about the design.

How did you get involved?

“I met Raj back in January 2018, and that’s when the design journey started. It’s been quite a long road. For him, I think the project is important because it’s a leap forward in bringing this food to people in a sharing and caring environment. We visited Mayfair restaurants in London; beautiful places with exquisite food, for research, and it was a case of taking all that and diluting it a little to make it more accessible.”

What was the brief?

“The brief was to come up with a restaurant to seat 70-80 people in very comfortable surroundings, with music, with warmth and it couldn’t be too cramped. The difficulty was trying to make it work in what is quite an awkward building.

“So we’ve opened the space up as much as possible to ensure no one feels tucked away. We’ve added a lot of banquette seating and booths, to give a better experience of the restaurant. We’ve changed directions of seating, given that it’s a long narrow structure with a tapering aspect at one end, and we wanted to make sure that we didn’t create something that was canteen like and uniform. So the seating wraps its way round, with some loose furniture in the middle.”

What is the design like?

“We wanted the scheme to predominantly be western with nods and accents that would hark it back to its originator and food source, rather than trying to recreate something from an Indian journey or theme. Instead, we took colour references, and tone and some patterns, and it came in through material choices, rather than doing something that was definite. We tried to mix it up a little bit.”

How important was this project to work on?

“It’s been a very important project and the client are great people to work for. Its’ something that is slightly different to what I would have done usually, but it’s sometimes easy to get pigeon-holed in terms of style or way of working within this industry. The big thing for me is that I just want to get to know my client, learn what they want, extrapolate that and give them what they desire, not what I think they want. There’s no personal preference, it’s just trying to put that all together for the client- and it’s always refreshing and exciting to do that. “

Drawing from subtle styles, colour tones, materials and delicate lighting, GupShup provides a very personable, warm and intimate space for all.


Foundry London

Foundry London is a lighting design consultancy and bespoke product design specialist, providing lighting schemes for a range of sectors including the hospitality, residential, retail and corporate industries.

Established in 2008 as an online retailer, Foundry has grown into a specialist lighting consultancy working on projects worldwide. The company was recently involved with GupShup, providing lighting design consultancy to the project as well as bespoke product design.

Previous projects for the business include Glovers Alley in Dublin, the Prince Akatoki Hotel in London, Hakasan in Mayfair, the Rosewood Hotel in London and Andaz Liverpool Street, London.

Neale Smith, Director, commented:

“To be able to showcase the diverse lighting schemes of our talented team means everything to us – it brings us a huge sense of pride in our work and we are humbled by the reputable client base we work alongside.

“As a company we take great pride in our technical ability, creativity and keen eye for detail. These are the cornerstones required for any lighting design consultancy to be able to produce stand out lighting schemes time and time again, and something we are fortunate enough have in abundance.”

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Roma Publications

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