Juniper Soho showroom
Juniper, a design and manufacturing company dedicated to producing thoughtfully-designed and meticulously engineered lighting solutions, has unveiled their light-filled SoHo showroom in New York City, centrally located at 1 Crosby Street. Creatively conceptualized by Athetíque and developed by Juniper’s in-house creative team, the showroom was conceived as a full hospitality experience to exhibit the company’s rich product portfolio.
“Our showroom will become a place to gather, exchange ideas and share stories about resilience in the design industry,” says CEO and Founder of Juniper, Shant Madjarian. “We hope to bring designers in to see the quality of our product in a safe, socially distanced way.”
“Throughout the showroom, clients can see various finishes and configurations of every Juniper product line, including the Flutes, the THIN System, Metropolis, Axis and Ground Control,” says Creative Director Rodolfo Agrella. “They can experience our fixtures as purposeful and relevant in an inviting and beautifully lit space.”
Each section of the full open-floor space, from a welcoming lounge and bar area to an intimate, residential type vignette towards the south, was curated to foster the company’s Systems Collections within a realistic architectural environment. The entryway hosts custom solid brass THIN shelving and Metropolis fixtures overhead, while the cleverly appointed lounge area features a double diamond-shaped THIN chandelier in satin brass poised above a curved sofa and armchair setting. An emphasis on organic elements throughout, such as sleek planters and wooden side tables, reflects Juniper’s own use of natural materials and finishes that show the true origin and intent of their products. A curved-edge bar with a fluted glass backdrop diffuses light throughout the space, backed by the company’s Axis X and Axis T Sconces that infuse a glow of polished brass.
Oversized circles frame Juniper’s fixtures in myriad motifs to create functional light art throughout the showroom. A hand-crafted, black ash workshare table takes up the sunny southwest section of the showroom and illustrates Juniper’s Ground Control system, which inlays into the table and offers power and connectivity that is illuminated by an array of Lydian Flute pendants.
For more information or to visit Juniper’s facilities, please visit WWW.JUNIPER-DESIGN.COM.
About Juniper
Juniper is a design and manufacturing company dedicated to producing thoughtfully-designed and meticulously engineered lighting solutions. Since its time as an early pioneer in the Brooklyn lighting scene, Juniper has created simple, high quality fixtures through a philosophy of reduction, user experience and technological advancement. The company is as much a provider of services as it is products, as the Juniper team works closely with clients to develop individualized solutions to fit their needs. In 2020, Juniper completed renovations on a 100-year old mill building on the Quinnipiac River in Southington, CT, transforming it into a state-of-art manufacturing centre and new company headquarters. And, a new showroom in Soho provides a continuous link to the New York design community. Juniper’s collection of advanced LED lighting is used in retail, office, residential and hospitality spaces worldwide.
Balux
Balux is a specialist in high-end interior and exterior concrete products. Since 2006, we have been a market leader using high performance concrete that is flexible and lighter than standard concrete and is resistant to cracking.
With more than 15 years of experience, we have a solid reputation for the quality of our products and our services.
Our products are pre sealed in our factory with 6 layers of sealer. With a matte finish it keeps the natural look of the concrete while giving maximum protection. Our unique mix of concrete has exceptional strength while keeping a remarkable flexibility.
We have worked on a variety of hospitality and residential projects, including hotels and restaurants. For one of our recent projects, the Juniper Soho showroom, we fabricated the custom curved bar and water basin. It was really great to bring to life the elements that were designed down to every detail, from the custom colours to the complex shapes and design.
As a company we take great pride in providing a solution for any project thanks to our specialist moulds and in-house concrete mixes. With infinite colour options and finishes, the possibilities are endless.
To find out more, please visit www.balux.ca.
