London & South East

Driving efficiency with new Volkswagen showroom

Coulsdon Volkswagen Showroom- Surrey

Construction of a stunning new dealership for Volkswagen Group UK Ltd (Alan Day Volkswagen, Coulsdon) is now well underway in Surrey.

The £3.5 million scheme – located in a prominent position on Pipers Road – will be the first of its kind in the country developed by VWG UK Ltd, to fully implement the new Volkswagen retail concept.

The striking contemporary design provides approximately 2,500 sq m of accommodation, divided equally between showroom and after sales facilities. Once complete, it will be able to accommodate 17 display cars over two floors of showroom and 16 vehicles within the workshop. This will allow Alan Day Volkswagen to replace services currently provided by their existing Croydon facility.

BDB Design Build Ltd is the main contractor on the project, while Stubbs Rich is providing all architectural services.

Mike Rolfe, a Partner of Stubbs Rich describes how the practice is well placed to deliver such a significant project:

“We have a lot of experience in showroom projects, with over 20 projects within our portfolio. Projects like these are vitally important to the development of our practice. Volkswagen is a great name to be associated with and they are an excellent client, with a clear understanding of what makes a project a success.”

The key brand elements have been incorporated into the material selection, with each of the bold orthogonal forms clad with composite metal panels and Reynobond white cladding. The extensive use of curtain walling provides good visibility of the display areas and floods them with natural light.

A car deck is being installed over the workshop area to improve operational efficiency. The external display areas feature block paving and soft landscaping elements.

Sustainable thinking also played a significant part in the design process, with the building designed to achieve a BREEAM ‘Excellent’ performance rating. For example, 10% of the building’s energy demands will be generated on site using renewable sources.

Mike explained:

“The environmental aspects of the project have been a key driver. We are minimising energy consumption and selecting products that help with energy efficiency. A lot of time has gone into making this building as efficient and effective as possible.”

Construction work began in August 2012 and, despite some challenging weather conditions, is on target for completion in March 2013.

Mike said:

“Work on the project continues to progress well and although the weather conditions throughout 2012 have been less than ideal, we have not encountered any major problems.

“The building envelope is complete and all of the glazing has been installed. The internal partitions are complete and currently the workshop fit-out is taking place with finishes to the showroom getting underway.”

Mike added:

“Although we have not yet completed the project, the feedback from our client has been very encouraging. This is a building with a big impact, something ideal for a showroom, and it has a great street presence. Once complete, it will represent a flagship facility for the brand in the area.”

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Roma Publications

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