Every bit the buzzing bar and restaurant, Lazybones oozes sophistication with its post-industrial greys, 80s-style graphics and street food served through a hatch cut out of a 1950s Citroën van.
Set in the heart of Farringdon, London the venue had its soft launch in March 2013 with praise coming from the media and locals alike. Diners can expect delights such as pulled pork in brioche with slaw and fries or brisket with chilli and guacamole, alternatively you could take the hot route with BBQ wings, dogs and falafel wraps served in paper cartons and containers.
Designers, Mystery had a wide remit on the project which began in November last year. Responsibilities included everything from developing the initial concept, signage and graphic design, interior scheme, website and digital/social media presence – even specifying music styling available through the venue’s ‘Secret DJ’ app which allows customers to select the music with their smartphone.
Speaking to Premier Hospitality about Lazybones, Senior Designer at Mystery, Phil Seddon said:
“The project was budgeted as a light refurbishment – but one that packed plenty of bang for its buck. The site was formerly a rather out-moded wine bar which had seen better days. The challenge was to transform the site into a cool hang-out both for local Farringdonites and those looking for a quirky destination to relax and enjoy delicious slow-cooked meats and craft beers and cocktails.
“At the heart of our concept was a spirit of independence and the desire to embrace the low budget and recycle/upcycle as many elements as possible. The wall graphics are a lo-fi combination of fly-posting, stencilling and signwriting – which amongst other things, helped turn the existing servery into a fast-food van on bricks. In keeping with the spirit of reusing and recycling; the wall graphics are a mix of ephemera collected by the designers creating the feel of a punky 80s underground magazine.”
“The real pay-off is seeing the site revitalised becoming a commercial success for the client. Lazybones is not far from our studio so it fun to go and grab a pulled pork sandwich and bottle of Red Pig ale and watch everyone else relaxing and enjoying themselves in an environment you’ve created
“The restaurant also represents an exciting case study for Mystery as it demonstrates the huge commercial success that can be achieved in a low-budget turn-around and the effectiveness of working strategically with an operator to define a concept with character that the target market emotively connects with.”
Mystery is an award-winning brand design agency specialising in the hospitality sector. The company has developed successful UK and international restaurant and café brands like Giraffe and Bubbleology from conception through to nationwide roll-out.
For more information please visit: www.lazybones.uk.com.
Access 360 ltd
Access 360 are specialists in the production and installation of marketing solutions and displays, including experiential packages, exhibitions, signage, digital signage, graphics and point of sale.
The company boasts a team with bags of experience and has worked on a variety of high profile projects. Sales Manager, Clare Grierson has 15 years experience in the industry having worked with graphic and interior designers, architects and related agencies; she gave Premier Hospitality and insight into Access 360.
She said: “Access 360 offers a proactive approach working with you to find solutions to all of your construction, build and print requirements. In addition to ensuring budgets are met and deadlines are achieved with time to spare.
“Most recently we worked with the designers on Lazy Bones, we did all the sign writing and specialist painting, the printed vinyls and all floor graphics within the building. We also provided the external signage.
“The internal graphics were produced on blue back and pasted to the walls and corrugated detail. These were then overlaid and complimented by extensive stenciling and hand painted sign writing work which adds considerable humour to the overall design and feel of the restaurant.
“The American bus was created using a graphic applied to clear acrylic to be illuminated from the ambient lighting from the kitchen behind. Pop Corn Pat with her illuminated LED eyes is our favorite character. The furniture was repainted in keeping with the viral colour pallet and 360 produced and installed robust vinyls to the bench seating to compliment this.
“The external signage was produced with a hammerite finish to give the appearance of recycled/reclaimed materials. The lettering was cut from this and backed up with opal acrylic illuminated using fluorescent tubes spaced to produce an uneven effect.”
When asked what Access 360 pride themselves on as a company, Clare added: “Our goal at the end of the day is for people to enjoy working with us and to come back. We will always work with the client to find the best solution; our philosophy is to develop a clear insight into the brand identity, involve ourselves fully in the brief and develop strong relationships by giving clients added value.”