London & South East

Panino Giusto: A new kid on the block

The historical Italian restaurant brand, Panino Giusto has opened its first UK restaurant in the heart of London.

The new restaurant represents an important step in Panino Giusto’s growth plans and is located in the Royal Exchange Buildings in London’s financial district, just a few minutes from St. Paul’s Cathedral and from the Norman Foster Gherkin skyscraper.

The 90-cover Panino Giusto restaurant opened its doors in April 2013 and is subdivided onto two different levels, with the ground floor providing 30 covers and the basement level providing a further 60 covers. Panino Giusto is open from Monday to Friday, between 11.30am and midnight, and serves up Milanese Paninos – artisan French style bread stuffed with delicious deli ingredients.

Customers at Panino Giusto can enjoy the typically Italian food and wine, which includes the 5 Leoni d’Oro (Golden Lions), the brand’s flagship panino (sandwiches); Tartufo, Garibaldino, Diplomatico, Giusto and Montagu. As everything on offer at Panino Giusto works on the number 7 rule, all of the ingredients are measured into 70 gram servings, making each sandwich a perfectly calculated meal.

With a vast wealth of experience already achieved by Panino Giusto in Italy and Japan – 22 restaurants and 5 restaurants respectively – the new London restaurant blends fully with the company’s philosophy to achieve internationality, whilst remaining respectful to its history and identity. The restaurant covers an area of 250 sq meters and was expertly designed to offer quality without compromise.

London-based interior and architecture agency Fusion Design & Architecture provided all architectural services on Panino Giusto. With more than a decade’s worth of experience, Fusion Design & Architecture has been involved with numerous high profile sites, from The Drift and B@1 Shoreditch, to Apostrophe Heathrow Terminal 4 and The Refinery.

The design of the new Panino Giusto pays homage to the brand’s Milanese origins in its layout and furnishings. Meanwhile, the atmosphere, which is warm and welcoming, is enriched by references to its Milanese heritage such as brass lamps and lighting fixtures by Gio Ponti, as well as some magnificent geometric decorations inspired by the well-known Milanese architect.

In addition to serving up some truly mouthwatering paninos, Panino Giusto is extremely customer focused, catering for all its guests’ modern needs. Wi-Fi is available throughout the restaurant – as is air conditioning – vegetarian options are on offer and a selection of magazines and newspapers are kept in stock.

The first Panino Giusto opened in Milan on 8th February 1979, at 125 Corso Garibaldi. For almost 35 years the brand has continued to go from strength to strength, combining tradition with innovation.

In December 2012, Panino Giusto opened The Academy Panino Giusto, a unique facility designed to train the next generation of chefs. Housed within a former warehouse, The Academy – which also acts as the main base of operations for Panino Giusto – is overseen by Marcello Rola, under the supervision of the rector honorary Alberto Capatti.

The Academy is not only a training ground for budding chefs, it also stands as a new exhibition space for the city of Milan, with up to 400 sq meters of space dedicated to the world of food. The Academy also includes a library, solely focused on the subject of the sandwich which will, in time, include more than 2,000 thematic volumes for students to consult.

For more information about Panino Giusto London, or any of the other Panino Giusto restaurants in the portfolio, please visit:

Lamberti Shopfitting Ltd

Lamberti Shopfitting Ltd (trading as Lamberti Construction Ltd) specialise in shopfitting, light construction and general construction works for the commercial sector, with a specific focus on restaurants. The company has been trading for seven years and within this time has worked on many high profile projects, including Rossopomodoro, Portobello Ristorante & Pizzeria and Chelsea Cloisters, amongst others.

Working on Panino Giusto, Lamberti Shopfitting Ltd was involved with the complete refurbishment of the site, which included the installation of electrical services, air conditioning and new bespoke joinery works.

Lamberti Shopfitting Ltd Company Owner, Carlo Lamberti, said:

“As with all of our work, Panino Giusto was very important to us and we always strive to ensure that each client is 100% happy with the finished job.”

Carlo added:

“We always meet our deadlines, even when working to very tight timeframes.”

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Roma Publications

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