South West

Designing Bath Ales

Established in 1995, Bath Ales is an independent brewery situated between Bath and Bristol, in Warmley.

Using cutting edge technology, expert brewing skills and a little bit of patience, the company has been steadily growing for the past 18 years into a thriving portfolio of pubs.

To date, Bath Ales has ten pubs within its estate, from The Hare on the Hill and The Salamander, to the Hop Pole, the Grapes and the Swan. Simple Simon Design Ltd has been heavily involved with the design of Bath Ales’ pubs, including Beerd; Graze Bar, Brewery & Chophouse; Graze Bar Brasserie & Chophouse; and the refurbishment of The Wellington.

Bristol-based Beerd is the first craft beer & pizza bar for the region; serving up an extensive selection of local and world beers, alongside some delicious Italian-style pizzas. Food is served all day long at Beerd and if beer is not quite your mug of ale, then Beerd also offers up wines, ciders and spirits.

Simple Simon Design Ltd worked on a design scheme for Beerd which was aimed more towards a younger demographic than some of Bath Ales’ previous sites. The design included a mix of classic chairs, reclaimed wood, sandblasted brickwork, bespoke wallpaper – featuring vintage beer mats – and even bicycle handlebars!

The transformation of Beerd – which included a strip and fit out programme – took less than three weeks and was completed in time for the busy Christmas trading period.

Next up for Bath Ales is Graze Bar, Brewery & Chophouse, which is located within Bath’s Vaults development and opened in December 2012. Measuring over 5,000 sq ft, Graze Bar, Brewery & Chophouse, is the biggest venue to date for Bath Ales and includes a microbrewery as well as two large outside dining areas.

Graze Bar, Brewery & Chophouse is the third venue within the Graze family – which includes Bristol and Graze Cirencester – however on this occasion the design scheme had to be up-scaled to suite a much larger building. Graze Bar, Brewery & Chophouse includes a central bar – finished in stained ash and polished laminate copper – pendant lights and Graze’s hallmark blue brick tiles.

Situated on Gosditch Street, Cirencester, Graze Bar, Brasserie & Chophouse takes inspiration from the best steakhouses in London and New York. The building includes an ornate 17th Century facade, banquette seating, a selection of portraits, a courtyard garden at the rear and serves up a selection of classic dishes and seasonal specials.

During the design and fit-out of Graze Bar, Brasserie & Chophouse the venue’s bar was moved to a more central location to provide a flexible seating/dining area. Meanwhile, the rear garden benefited from the installation of sandstone paving and the introduction of a new lighting scheme.

Although the aforementioned sites have been transformed into a collection of truly unique pubs, The Wellington goes one step further by including an overnight stay option via a collection of guest rooms. The Wellington – or The Welly if you prefer – is a detached, traditional red-brick pub and is a much-loved venue in Bristol.

When designing The Wellington, the main aim was to create a venue that could become a home-away-from-home. More recently the guest rooms at The Wellington benefited from a makeover, to provide the pub with a stunning range of comfortable accommodation, which includes double and twin rooms, as well as king-size rooms with en-suite.

Simple Simon Designs Ltd used their experience working with large hotel brands to create a level of comfort at The Wellington which is akin to a 4* hotel. Through carefully considered refurbishment eight new rooms were added to the venue, all giving their own unique colour schemes.

For more information on Bath Ales, or to take a look at some of the impressive venues within Bath Ales’ portfolio, please visit:

GLS Foodservice Designs Ltd

Since 2004, Wiltshire-based company GLS Foodservice Design Ltd has designed, supplied and installed commercial kitchens and bars for many leading venues. Previous sites include Iberica in Canary Wharf, Hispania in Lombard Street and Brompton Asian Brasserie, whilst for the past two years the company has provided services to Bath Ales.

Working with Bath Ales, GLS Foodservice Designs Ltd has designed, supplied and installed kitchen and bar equipment on the Graze Bar, Brasserie & Chophouse in Cirencester; the Graze Bar, Brewery & Chophouse in Bath; and The Salamander in Bath.

GLS Foodservice Design Ltd Company Director, Graham Stow, said:

“We have worked with Bath Ales for the past two years and this working relationship is very important to us, as is the working relationship we have with all our clients. Working alongside a group such as Bath Ales allows us to develop as they continue to grow.”

Graham added:

“At GLS Foodservice Design Ltd we are very proud of the quality of our designs and we get great satisfaction from seeing those designs, together with the other aspects of the project, come to fruition.”

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Roma Publications

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