Tucked away on Chapel Place in London, Beast is a brand new venture from leading restaurant specialists the Goodman Restaurant Group.
The restaurant brings something different to the capital city and is already proving very popular with guests and cuisine connoisseurs alike.
Beast opened its doors on May 6th 2014 and serves up a tempting menu of the finest available king crab from the Norwegian Arctic Circle and 2 kilo cuts of steak. There is also a tasty selection of starters, sides and desserts, however like Goodman’s appropriately named sister restaurants, Burger & Lobster, this is a simple offering.
The fine dining concept is innovative and, as far as we know, unique. The restaurant is tucked away behind an unmarked black door, creating an atmosphere of exclusivity.
UK-based award winning practice designLSM were the interior designers for Beast. designLSM offer interior design, architecture and branding services for restaurants, bars, hotels, retail and residential properties and also work with the Goodman Restaurant Group on their Goodman Restaurants and Burger & Lobster brands.
Keen to find out a little more about the new restaurant, Premier Hospitality spoke to designLSM Associate, Andrew Harwood, to find out what makes Beast.
“Communal dining is easily the most unique aspect of the restaurant interior. This is a place to enjoy a feast with friends. Our interior design for Beast takes influences from medieval banqueting halls and the huts used by the Norwegian fisherman who catch the king crabs the restaurant serves. In these huts communal meals were served at long tables seating all the local fishermen. Beast features six massive tables, each one a thick slab of oak measuring 6 metres in length. Long benches run the length of each table. Expertly made from green oak with scalloped seats, they create a raw and quite brutal effect, matching the simplicity and quality of the food offer. The interior is softened with rows of softly lit rustic candle chandeliers and ornate candelabras dotted along the tablescreating a warm glowing feasting hall.
Diners are surrounded by dramatically lit tanks housing the live king crabs, fridges with large cuts of steak, wine cellars and an open kitchen. The food is opulent and messy, so diners are invited to use the concrete hand basins piled high with napkins, scented soaps and lemon chunks.”
“We started working on Beast last May. Beast works differently to most fine dining restaurants and no one else is serving this particular crab in London, so every aspect of this project was carefully planned and given the appropriate time to develop. The restaurant was installed within a brand new basement unit, so although our project team did not have to contend with any refurbishment or renovation issues, all work was very carefully considered to ensure the unique restaurant could operate as intended, especially as this is the first Beast to launch.
To date, the Goodman Restaurant Group has ten restaurants operating throughout London, which include three Goodman Restaurants – Mayfair, Canary Wharf and the city centre – as well as six Burger & Lobster sites and now Beast. Since the opening of the very first Goodman Restaurant, the Goodman Restaurant Group has built a reputation for providing diners with the best possible cuisine, in high quality surroundings.
At Goodman Restaurants, meat is dry-aged on site, within a temperature controlled, dehumidified environment to create the finest steak available. Meanwhile, Burger & Lobster presents a simple, yet enticing menu, which features whole live 1.5lb lobster from Nova Scotia or Maine; lobster rolls served in a brioche bun with Japanese mayonnaise; or a 10oz handmade burger in a brioche bun with chips and salad.
This latest restaurant in the Goodman Restaurant Group’s impressive collection of eateries continues designLSM’s excellent working relationship with the group, which continues to go from strength to strength.
Andrew finished by saying:
“To work on a new venture for the Goodman Restaurant Group is very exciting. We have worked with them on their Goodman restaurants, Burger & Lobster restaurants and now Beast, as well as the upcoming Lobster Roll. They are always looking at new ideas, instead of sticking to a roll out programme which they could quite easily do. They continuing to push boundaries and working with them is as challenging as it is rewarding.
For more information on Beast, please visit: www.beastrestaurant.co.uk or to make a reservation, please call 0207 495 1816.
HCM Interiors is part of the Harris Group, regarded by many as one of the country’s most forward-thinking and multi-discipline construction companies. Founded in 2007 HCM pride themselves on their commitment to forming and maintaining strong working relationships with clients and this has never been more evident than with HCM Interiors.
With a host of exclusive projects in the past across various sectors including retail, industrial, commercial, healthcare, residential and education and an enviable list of Clients include Asda, Nandos, Coca Cola, Arla, Goodman Restaurants and Burger & Lobster.
Now with several exclusive restaurants this year completed in Mayfair, Knightsbridge and Soho including an exclusive Burger & Lobster within Harvey Nichols, HCM Interiors are proud to complete their latest exciting construction project Beast and we spoke to Managing Director Jason Beedle to find out why:
“Beast was a new concept for one of our existing Restaurant Clients with some of the most exclusive and sought after restaurants in London in recent years. The new build project was an exciting and interesting venture for us to complete and we are proud to say it ran smoothly through to completion. Beast is a flagship restaurant, the first of its kind for our clients, and is extremely bespoke in its design. The restaurant received rave reviews, even before opening, so the expectation and excitement around the launch was electric.”
Heritage Electrical Ltd specialise in the design and installation of electrical services for restaurant projects throughout the UK. Formed in 1990 the company has worked for various national restaurant chains such as Nando’s and Wagamamas delivering a quick turnaround on both new and refurbished units.
Heritage Electrical are proud to be working with HCM Interiors on all of the Goodman Group projects, including Goodmans Steakhouses, Burger & Lobster and now their latest concept Beast.
Heritage Electrical Managing Director Gary Heritage, said:
“The Goodman Restaurant Group is an innovative and exciting company to work with. They have developed a creative team around them who constantly come up with new ideas and challenges.”
“We pride ourselves on the ability to meet our clients requirements of completing on time and within budget.”