Glen’s Platinum vodka has announced a high-profile partnership with singer-songwriter and TV presenter Brian McFadden.
The new tie-up with the ex-Westlife member is designed to promote Glen’s Platinum to a wider audience, both in the UK and internationally. In addition the brand will focus on strengthening links with both the on and off trade sectors – promoting Glen’s Platinum as an affordable luxury, high quality vodka.
Launched earlier this year, Glen’s Platinum is a premium grain, extra smooth, 40% ABV vodka. The unique blend is part of the Loch Lomond Group’s portfolio located on the iconic shores of Loch Lomond, Scotland – home to the Glen’s Vodka brand for more than 20 years. Glen’s Vodka is the number one take home brand in Scotland and the UK’s second best-selling spirit.
Glen’s Platinum will be promoted as part of Brian’s upcoming live shows in the UK and Ireland providing fans with the opportunity to win concert tickets and meet Brian in person via Glen’s Vodka’s social media channels.
Bruce Davidson, Business Development Director at Loch Lomond Group said,
“It is fantastic to have Brian as our partner for Glen’s Platinum vodka. As someone who enjoys great vodka, his input has been invaluable and we know that he will connect brilliantly with existing consumers as well as attracting new fans to the brand. We’ve developed the Glen’s Platinum as a brand that delivers on taste, smoothness and still offers great value to our customers and Brian is just the partner to help us get the message out there.”
Brian McFadden, said:
“I’m really excited to announce the partnership with Glen’s Platinum. I have spent a lot of time with the team at Glen’s Platinum and I believe that we have created an extra smooth vodka, produced from the finest quality grain. Glen’s Platinum can be enjoyed on the rocks, with mixers or in cocktails – it’s certainly great when celebrating with friends and family!”