A cut above the rest
Located on Brewer Street, close to both Piccadilly Circus and Oxford Circus, Murdock Soho is a fantastic new barbers; providing customers with a range of classic barbering services. The store opened in September 2015 and is the seventh barbers in the Murdock collection, joining sites in Covent Garden, Shoreditch, King Street, Regent Street, Spitalfields and Sloane Square.
Services available at Murdock Soho range from a ‘quick tidy up’ to wet shaves, manicures and The Murdock London Luxury Full Service. Priced at £120 and lasting 1hr 45mins, The Murdock London Luxury Full Service includes a shampoo and haircut, a luxury wet shave, a signature facial, manicure or shoe shine.
Spread out across one level, design highlights of the store include floating glass and tiled shelves, mosaic tiled floors, display cabinets and barber stations – including facilities for both right handed and left handed barbers. A navy blue colour scheme is used throughout, whilst the layout provides both style and practicality in equal measures.
In addition to the services available at Murdock Soho, the store also includes space for a retail offering, with displays that showcase a range of Murdock branded products, including aftershaves and razors.
London based company, Blue Group Retail, was the fit-out contractor on Murdock Soho. The company offers a package of services and worked alongside designer Erik Munro, of Munro Design, who provided the design services on the project.
Speaking to Premier Retail about his involvement on Murdock Soho, Project Manager John Stone of Blue Group Retail, said:
“Murdock currently has seven premises dotted around London, with most of these units situated within department stores as concession stands. This latest addition to the portfolio has seen Murdock expand, with the creation of a flagship store in Soho which includes all new merchandising by Erik Munro. The merchandising has not only been used for the new store, but has also been rolled out across the existing stores.”
Blue Retail Group completed the fit-out of Murdock Soho in just five weeks – a quick turnaround, but a very successful one.
“Timing is always tight on a project like this and with a great deal of bespoke equipment and everything completed to such a high level, there really was no room for error. But working on this project was very important to us and we were happy to be involved.”
Murdock Soho is open Monday – Friday 10am until 7pm; Saturday 10am until 6pm; and Sunday 12pm until 6pm. For more information about Murdock Soho, or to book an appointment, please visit: www.murdocklondon.com.