Premier Hospitality

Adam’s Restaurant

Written by Roma Publications

Adam’s Restaurant


An exciting new addition to Birmingham has been revealed, under the name of Michelin starred chef Adam Stokes, with a focus on great British food and flavours. The swanky restaurant boasts contemporary interiors with a traditional twist, as well as bespoke furnishings and a glamorous wine room.
With Adam’s previous restaurant, just around the corner from this new one, an incredible two years in Birmingham culminated in them being rated the No1 fine dining restaurant in the UK and No4 in the world, based upon Tripadvisor reviews. Proof if any were needed that Adam’s is a restaurant delivering a fantastic customer experience, not simply chasing plaudits for the sake of it.

Three floors make up the new restaurant, with the main dining space on the ground floor seating 35 diners. A private dining room with 16 covers is in place for guests who wish to undergo a more exclusive experience. The lower ground floor features a large showpiece kitchen with a chefs table dining area for a spectacular theatrical show adjacent to the kitchen. Finally, the basement comprises a staff lounge, staff kitchen and storage facilities.

Despite its image as a high-end restaurant, great value is something Adam’s promotes, with a lunch menu and a tasting menu, as well as the addition of an a la carte option – all delivering excellent value with no compromise to quality. A bespoke tasting menu is available to guests at the chefs table.

Commended design practice Faber was responsible for the interior design aspects of the restaurant project, producing a truly impressive transformation to the former site.

Tony Matters, Design Director at Faber, revealed the latest on the restaurant to Premier Hospitality. Tony commented:
“We’ve been looking at potential sites with Adam and Natasha since the completion of their pop-up two years ago, having found the site we started the design process about a year ago. Building work kicked off in September, with an intended completion date of January 2016; a tight schedule for a project of this size, but we managed it.”
“For us, the starting point of the design was our understanding of Adam’s ethos to cooking; familiar flavour combinations with a contemporary twist. This manifests into a design that balances old with new, the formality of a fine dining restaurant with comfort, warmth and an un-pretentious atmosphere.”

Walking into the restaurant guests are first greeted with a free standing bar in a dark wood finish, a stunning island in the centre of the space. The black and white tiled floor marks a bold statement, displaying the attractive logo of Adam’s cut into the tiles.

Once into the main dining room, large bespoke feature lights are the focal point in a space that oozes quality; carpets with a wood border, rich fabrics, wall panelling and Art Deco inspired windows combine to create an atmosphere of timeless elegance.

To the rear of the main dining area is the private dining room. Sliding glass partitions allow this space to function as part of the restaurant or be entirely separate.


As Tony Matters says:
“The lighting scheme, which incorporates bespoke chandelier type fittings, is central to giving the space ambience. The bespoke lights also add individuality; they’re designed specifically for this space so you won’t see them anywhere else.”
On the lower ground floor is a showpiece kitchen and ‘chefs table’ dining area, which can accommodate up to twelve diners. This is something Tony is particularly pleased with.
“The kitchen is one of the most spectacular I’ve ever seen. The chef’s table sits at the front, with an ambience and homeliness in contrast to the bright efficiency of the kitchen. It creates a real sense of theatre, it’s as if you’re watching your own personal show.”
When asked about the challenges they encountered, Tony mentions the difficulties they had converting a building of this type:
“The building was chosen because of its size and location, aside from that it really didn’t lend itself to being a restaurant. We had huge challenges, particularly with the mechanical systems. Rather than having cooker hoods, the kitchen ceiling acts as one giant extractor. It’s quite clever – the same system is used in Heston Blumenthal’s kitchen at Dinner By Heston.”

The lunch menu offers sumptuous dishes that include lamb shank, tomato, cumin and charred onions; cod, smoked haddock brandade and kale; and rhubarb served with caramel, blood orange and oat crumble. Guests can indulge in three courses from the lunch menu at a modest £35, from 12 noon to 2pm Tuesday to Friday.

Delights on the tasting menu include brassicas, charred liquor and chorizo; halibut, sea vegetables, leeks and oregano; lamb, miso, caramelised onions and fennel; and chocolate, earl grey, ginger and orange. Priced at £85 per person, this menu allows diners to undergo a true journey, tantalising their taste buds with a range of Adam’s cuisine.

The a la carte menu features mouth-watering mains such as chicken, lovage and celeriac; venison, banana shallot and red cabbage, and duck served with turnips and baby leeks. Guests can begin with starters including purple sprouting broccoli, brown shrimps, shallots and béarnaise; and end the course of dinner with desserts such as the irresistible sticky toffee pudding with smoked lemon and vanilla.

Tony summarised with:
“It’s been an absolute privilege working with Adam and Natasha. They have immense passion for this industry and together they’ve assembled a formidable team. It’s been great to see them flourish, from their first small restaurant around the corner to what is now a flagship restaurant that any chef would be proud of. We’re pleased to have played our part in moving their vision up to the next level.”


PGI Seating Solutions

PGI Seating Solutions in Cheadle, Cheshire have recently worked on Adam’s Restaurant in Birmingham to ensure that the new restaurant has the best quality seating throughout.

Operating since 1999, PGI Seating Solutions specialises in fixed seating of any style and size, fabric/leather and polish colour.

The company have previously worked with Prezzo Restaurants, Exeter University, Signature Pubs, The Speratus Group and the Gainford Hotels Group.

Director of PGI Seating Solutions Ltd, Paul Gavillet said: “We pride ourselves in our quality of work and the relationships we have with our clients.”
Prime Solutions

Prime Solutions specialise in providing a high quality, interior fit-out and refurbishment service to all properties in the retail, commercial, education and leisure sectors. The company has been trading for over 12 years and has staff with over 50 years’ experience within the fitting-out and refurbishment sectors.

Recent work includes formation of a state-of-the-art IT hub for university students; fit out and refurbishment to form a restaurant for a Michelin Star Chef; the refurbishment both internally and externally, of a twelve storey office building; and a store fit out for a well-known High Street brand.
Geoff Whittingham of Prime Solutions, said:
“Prime Solutions was delighted to be appointed as main contractor for the fit-out of the new Adams Restaurant because we pride ourselves on being able to transform properties with challenging restrictions into new high quality premises with new functions and facilities.”
Geoff added:
“As experienced construction professionals we understand it is not what you do, but how you do it that counts. Therefore projects undertaken like the new Adams Restaurant are given an individual, bespoke service that ensures a project is completed to a high standard, on time, within budget and to the client’s requirements and utmost satisfaction.”

Contact Catering Equipment

Contact Catering Equipment (CCE) has been in operation for nearly 30 years with their bespoke fabricators having over 300 years experience between them.

Based in Essex, CCE have worked on numerous projects including Hix Manchester, Polpo Brighton, 45 Jermyn Street, 12 Hay Hill Mayfair and most recently Adam’s Restaurant in Birmingham.

Work undertaken at Adam’s Restaurant by CCE included designing, manufacturing bespoke fabrication, installation of equipment and the re-installation of existing equipment.

The company specialises in manufactures warranty on bespoke fabrication, bar design, on site welding and polishing, stayfresh non slip flooring, wall cladding and hygienic deep cleaning.

Debbie Denton from CCE said: “Adam’s Restaurant was repeat business for the CCE Group as we did his first restaurant in Bennetts Hill and Adam requested us to design his new venture in Birmingham. We were very pleased to be working with Adam again on such a great project.”
Debbie added: “The CCE group pride themselves on value, quality design and finished products as well as on our 36 month warranty on all bespoke fabrication.”

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