Premier Hospitality


Written by Roma Publications

Expansion at Staycity


In a major new expansion at Staycity London Heathrow, a brand new extension incorporating a further 125 apartments, together with a new reception, lounge, café and eatery/meeting space has recently opened.

The fast-growing aparthotel operator has expanded into its neighbouring property, now giving the Heathrow site a total of 269 studio apartments.

Main contractors for the project were Bowmer & Kirkland.

Keith Somers, Head of Design at Staycity said: “The new facilities were created within an unoccupied six storey building adjacent to the existing Heathrow site. The original entrance to the Heathrow site was to the rear of the property and this project gave us the opportunity to add a new purpose-built entrance, reception and lounge, giving the location real street presence. It also afforded us the opportunity to review the Staycity Look + Feel and introduce some key design elements which you will see develop as we continue with our expansion and brand development.”

The facilities on the ground floor of the new extension are within one large open plan space, with a 4m high exposed slab dropping to a more regular ceiling height to the rear. The large space has been thoughtfully zoned by the use of materials, timber fins, shelving and loose furniture – all of which helps to define the use of each space and reduces the cavernous feel to a human level. Biophilic design principles can also be found here, with clever use of Interface’s Human Nature range and a faux green wall placed against an existing exposed concrete stair core.

The colour palette includes polished concrete flooring, oak timber, black lacquered mild steel, and hexagonal tiles in tones of grey with the choice of natural colours assisting in letting the pops of yellow add a vibrancy and visual link to the brand. Whilst the space allows for many uses, the primary function of reception/waiting is clearly defined by the insertion of a timber joinery unit wrapping the floor, wall, and soffit.

The eatery is located upstairs and includes a separate servery, bar and has seating for over 70 guests in a variety of configurations. It’s clear that this space has been designed to allow for the perfect setting for all occasions – whether a romantic dinner for two, a working lunch booth for six, or a communal breakfast table where business travellers can feel a part of the Staycity family.

The remaining upstairs accommodation comprises 125 studio apartments, each containing a sleeping, dining and kitchen area.

“The new extension is doing well and proving popular” said Keith Somers.

“We have had a high level of interest in Heathrow since we opened,” commented Staycity CEO and founder Tom Walsh. “The Heathrow property has consistently traded well and there is certainly demand for further rooms from both the corporate and the leisure market. London Heathrow is also the ideal site to trial a food and beverage offer, given the surrounding area and its guest profile. There is a strong demand from those travelling in and out of Heathrow as well as those taking the mainline rail out of London Paddington and people working with or visiting the many businesses in the area.”
Staycity London Heathrow also has a fitness room, guest laundry, luggage lockers and a car park within the original accommodation.

Staycity London Heathrow first opened in May 2012 and has become a popular stopover for both business travellers flying into and out of the UK and leisure guests, boasting an average occupancy of 85%.

Staycity also recently opened 170 new apartments in Birmingham’s Newhall Square, the company’s second site in the city and within walking distance of the National Indoor Arena, Birmingham New Street train station, and the Bullring Shopping Centre.

Another 190 apartments are due to open in York in June with further openings scheduled in both Marseille (108) and Lyon (144) this winter. London Covent Garden will see Staycity launch an exciting new premium product with 106 apartments in early 2017.

Additional sites will also come on stream in 2017, with a number of new property deals yet to be announced.

Staycity was founded by Tom Walsh in 2004 with just one apartment in Dublin. With strong bookings for short-let stays, Walsh added further outlets in Birmingham, Liverpool, Manchester, and London Heathrow.

Since its inception the company has been one of the serviced apartment sector’s fastest growing success stories. Staycity serviced apartments and apart-hotels can now be found in eight major cities across the UK and Europe. The company’s European expansion plans will take it from 1,200 apartments to 3,500 over the next 24 months and Staycity is on target to reach 10,000 apartments by 2020.


Marca Corona

Founded in 1741, Marca Corona offers a comprehensive and varied range of ceramic tile products for adding style to residential and commercial areas, both indoor and outdoor, from small private spaces to major architectural projects. Their range comprises of porcelain stoneware for floors, white body wall tiles and mosaics in many different sizes from 10x10cm to 120x120cm as well as hexagonal tiles.

Known as the most historical Italian manufacturer, Marca Corona has served relevant projects supporting both refurbishments and brand new installations for top hospitality players worldwide.

The company recently worked with Staycity Heathrow in which the Marca Corona Terra collection was used. The hexagonal terracotta-cement look patterned tiles capture the spirit of contemporary decoration, offering geometric patterns and stylized floral motifs to create highly decorative ambiences as well as minimal ones.

Egisto Tosi, Project Division Manager at Marca Corona said: “We are glad that we were able to add value to the refurbishment with our high quality porcelain tiles and were honoured to work with such an important hospitality group.

”We are proud to be a reliable interlocutor for the most important players and projects worldwide by providing state of the art technology, underpinned by centuries-old history experience.”

Town & Country Joinery

Town & Country Purpose Made Joinery in Nottingham make bespoke joinery for commercial clients.

Town & Country Joinery has been in operation for 22 years and has worked with clients including Centre Parcs, Dr Martens, Yotel and The Bannatyne Group, as well as working with several large UK fit out contractors.

Although the company specialises in timber, they are seeing an increase in the need to be able to incorporate glass, plastic and metal into their finished products.

More recently they have worked with Stay City Heathrow on the design development, manufacture and installation of the new apartments. The design brief for Town & Country meant that they had to use a wide range of materials, which gave a fantastic look to the scheme.

Mark Thornhill from Town & Country said: “It’s always great to be involved with clients design as it enables us to work with individuals who share our passion for detail and finishes. As a company we pride ourselves in being able to turn round difficult project briefs in a cost effective and timely manner.”

Willie Duggan Lighting

Willie Duggan Lighting is a third generation, family run lighting business that was established over 80 years ago. Established in 1939 and based in Kilkenny, Ireland, they supply lighting solutions to commercial and residential clients throughout the UK and Ireland.

The company is a market leader in contract and residential lighting design and supply. They have worked on projects worldwide for both private and public sector clients and work with architects, engineers, interior designers, electrical contractors and homeowners.

They recently worked on the Staycity Heathrow project and worked in close collaboration on the lighting design, as well as supplying all of the lighting to the project.

Willie Duggan Jnr from Willie Duggan Lighting said: “This was an exciting opportunity for us to work with a really creative team on a signature design that will set the image for the Staycity brand going forward.”

Previously the company has worked with Google, Aviva, KBC Bank, Marker Hotel, The Carlton Hotel Group, The Radisson Hotel Group, Kennedy Wilson and Deloitte.

Willie added: “We have built our company from small beginnings to market leader status by positioning ourselves to lead with several key competencies including wide range of experience, a skilled team, customer focused, product quality and attention to detail.”


Kolourfull Creative Solutions

Kolourfull Creative Solutions specialise in the supply and creation of 3D decorative panels and surfaces for use within the hospitality and leisure sector. Kolourfull Creative Solutions collaborates with different factories in order to create bespoke products, each boasting the ‘wow’ factor, and the company can offer clients a full material consultancy service to ensure each client has the right products for their project.

Kolourfull Creative Solutions has been in operation for 18 months, but is backed by staff members with at least nine years’ of experience in specifying. Past projects have included Bovey Castle Hotel, Café Rouge, schemes for Peel Hotels and numerous hotel projects, including restaurants, bars and reception areas, amongst others.

Working on Stay City Heathrow, Kolourfull Creative Solutions worked alongside the project’s designer, Keith Somers, to ensure the correct products were utilised to match the brief. The project required Kolourfull Creative Solutions to whittle down more than 250 design ideas, taking the final design from concept to purchase to installation.

Vickie O’Mara of Kolourfull Creative Solutions, said:

“Working with a well-established company such as Stay City was a real honour and on this project we carried the Stay City brand across all of the rooms – which highlight the fact that Kolourfull Creative Solutions can work across multiple venues!”

Vickie added:

“When I set up Koloufull Creative Solutions, my ethos for the company was to always supply the newest designs in the market; to be one step ahead in trends so that each design practice always has products that are fresh and inspiring. By sticking to this ethos we are able to work with designers to ensure their vision is always created.

“I can say, in all honestly, every idea that a designer has brought to us we have been able to create. This is a big achievement for a small company.”

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Roma Publications

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