Premier Hospitality





Barbers and brews, Six Nations and shuffleboard, or bubbles and brows – welcome to Greenwood, the brand new multifaceted venue from ETM Group in London’s hottest new food quarter – Nova Food.

Featuring beers by the tankful, fantastic food, a premium sports lounge and in-house grooming courtesy of Sharps Barber and Shop and blinkbrowbar, Greenwood draws inspiration from 1970’s college common rooms and libraries. The glassfronted space, designed by Russell Sage Studio, is filled with an eclectic mix of furniture and textiles where the unexpected can always be expected.

Open all day from 8am, seven days a week and directly opposite Victoria station, Greenwood offers a one-stop-shop for busy professionals, commuters and leisure seekers alike. The versatile all-day menu, bursting with British produce, lends itself equally well to morning coffee stops, delicious breakfasts, business lunches, pre-theatre bites, and casual dining, while the huge, lively central bar provides the perfect hub for post-work meet-ups and making the most of the weekend.

Greenwood’s large clay oven dispenses thin and crispy stone-baked pizzas with a delicious array of toppings as well as heartier fish and meat dishes. Small plates, including seabass tostada with avocado or creamy salsify and artichoke croquettes, sit alongside perfectly-cooked steaks and salad jars while decadent desserts come in the form of fried apple pie with cinnamon ice cream and Oreo cheesecake with blondie crumb.

Greenwood’s island bar is the focal point of the ground floor, lying underneath four overhanging copper beer tanks filled with the best brews from West London craft brewery, Long Arm Brewing Co. and rotating guest ales. Draught beer and craft kegs also include an outstanding Kolsch-style lager from Thornbridge, a West Coast IPA from Siren Craft Brew Co and Pale Ale from Wild Beer Co.

Lines of libations, bespoke spirits and worldly wines invite discerning drinkers to explore and experiment. Refresh with a signature G&T, selecting your favourite gin from more than 60 different options including unusual sights like gin rested in Cabernet Sauvignon barrels by Distillery 209 in San Francisco.

Boutique whiskies boast rare bottles of Whistle Pig Boss Hog (of which only 3000 bottles were produced) and some of the last remaining age statement Japanese whiskies. Cocktails cannot be ignored either with creations including the Champagne Crusta (Tanqueray gin, Cointreau, jasmine tea, Peychaud’s bitters and Champagne) and Smoked Espresso Martini (Ketel One vodka, Shadow Wolf smoked stout, cinnamon syrup and espresso).

Quench a thirst perched atop one of the stylish leather bar stools or slide into a bar-side booth and make a night of it firmly ensconced in Greenwood’s electric atmosphere. Over 100 metres of books, curiosities and artefacts line the walls against a collaged backdrop of retro postcards, educational posters, flying flamingos and zebra heads. Rosewood timber contrasts with copper pipework, hand-crafted chandeliers and verdant overhead planters. As the mercury rises, the 80-cover outdoor terrace will come into its own and create the perfect people-watching hotspot.

Prep, Preen and Perfect

Tucked away in two discreet, semi-secluded parlours are Greenwood’s in-house barbershop and brow & lashes bar, ideal for time-strapped multi-taskers or patrons looking to be pampered in style with a drink in hand.

Popping in en-route to the office, pre-party or chasing the perfect brow? Having groomed over 20 million brows since launching 12 years ago, expert threaders and lash experts from celebrity favourite, blinkbrowbar are ready and waiting to sculpt and naturally define your dream brows and lashes at a moment’s notice. blinkbrowbar’s award-winning, genius products will do all the hard work for you to ensure you can easily care-for and maintain your brows and lashes with a few master strokes at home.

Over at Sharps Barber and Shop, guys can get prepped for their big night out with a pint from the bar. Nofuss products and services range from haircutting, beard and moustache trimming, straight razor shaves and restyling.

Sports Lounge at Greenwood

Venture upstairs to the first floor field of dreams – the Sports Lounge. The premium, mezzanine-style lounge features a dedicated bar with plenty draught and bottled brews and with five big screens showing competitive domestic and international sport, day and night, you never have to miss a match.

Floor-to-ceiling windows and carefully crafted interiors designed for comfort and style, ensure every seat has the best view in the house. Sports fans can sink into a vibrant deep-set leather sofas or take a ring-side seat at elegant stool-surrounded high tables.

Who wants to spend their life spectating? When there’s a break in the action, get up and strive to become the ultimate player at one of the Sports Lounge’s entertainment hubs. Challenge friends to a battle of shuffleboard – the latest pub game sweeping the city – at one of the three specially made tables, get cue’d up for American 8-ball pool or gather round one of the soon-to-arrive retro pinball machines.

Keep your teammates playing at their peak and partner your pints with satisfying bar snacks, burgers, stone baked pizzas and sharing platters featuring far more than your average match-accompanying fare such as brisket mac ‘n’ cheese balls, dashi scratchings, buttermilk quail, sriracha pig’s cheeks, pickles, and walnut bread and lardo.

Opening hours: Monday to Saturday 8am to midnight; Sunday – 8am to 11pm. | @GreenwoodLDN



UHS is a leading supplier in the hospitality industry for furniture and has been involved in many prestigious projects supplying a great range of products that are fit for purpose, design led and customised to clients requirements.

UHS work very closely with restaurant and hotel brands to ensure that the look and feel they want is brought out in the styles and designs of furniture from their comprehensive collections.

Dan Gillmore of UHS, said:

“Working on the Greenwood London project with ETM we developed a number of bespoke pieces in the lounge areas and used our iconic Ranch Barstool at the bar. The scheme is fantastic with great colours, materials and fabrics that it a perfect venue for those sporting occasions.”

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