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Adsertor Signs Up 100th Client In Under 6 Months

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Written by Amy

Customer data technology specialist ITM Group has landed its 100th client less than six months after launching its pioneering Adsertor system.

The company is now working with businesses across multiple sectors including retail, financial services, hospitality, travel, legal, property and automotive.

ITM Group says year one revenues will be over £500,000 and is forecasting growth of 150% to £1.5million in year 2.

Clients include recruitment giant Morson Group, bespoke conservatory maker Apropos, ecommerce retailer Aguri, financial services group Aspire and the award-winning Northcote Hotel in Lancashire.

More than £1million has been spent bringing Adsertor to market. The system is a real-time predictive analytics platform that centralises, consolidates and simplifies all of a business’s data in one place. It enables businesses to segment their data and personalise every piece of customer engagement.

Adsertor Signs Up 100th Client In Under 6 MonthsITM Group is led by Founder and CEO Tim Roberts with former Snow + Rock CEO Richard Cotter taking on the role of Executive Chairman.

Tim Roberts said: “We are delighted to have secured our 100th client in less than six months. We are winning clients in all sectors who are looking for better ways to acquire, engage, grow and retain their customers.

“Some of our clients have seen revenues increase by as much as 80% in six months, while others have seen online sales conversion rates go from 0.25% to as much as 6%. Some of our targeted email campaigns are giving a return of 30 times on investment.

“Businesses are more demanding than ever and want the granular detail to make intelligent, informed decisions about how and where to spend their sales and marketing budgets.Adsertor Signs Up 100th Client In Under 6 Months

“The Adsertor system pinpoints in real-time what is working and what isn’t.”

Roberts added: “We are winning clients at both ends of the business spectrum. We are landing new SMEs every day but are also about to secure a deal with a leading Premier League football club and are in talks with a UK supermarket.

“With the General Data Protection Regulation (GDPR) coming into force in May 2018, businesses need to get their customer data in the best possible shape as soon as possible.

“The GDPR represents the biggest change in data protection law for two decades with a massive tightening of the rules around consent for data usage. The sanctions for those businesses that get it wrong are severe.”

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