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Adsertor Signs Up 100th Client In Under 6 Months

Aspire Executive Lounges, Swissport's global airport hospitality brand, has joined the British Institute of Hospitality, the world’s leading and award-winning membership body for hospitality professionals. Aspire Executive Lounges becomes the first business partner from the airport lounge hospitality sector to join the Institute of Hospitality. Aspire Executive Lounges, the fast-growing Swiss brand in the airport hospitality business, has joined the British Institute of Hospitality (IoH), the world’s leading membership body for professionals working and studying in the hospitality leisure and tourism industry. Aspire Executive Lounges is the first business from the airport lounge sector to become a member of IoH. The collaboration will foster an exchange of expertise and insights: IoH will benefit from Aspire's expertise in airport hospitality, while Aspire, by sharing its wealth of experience with IoH members, can extend its professional network to the hotel and catering sectors and hospitality management schools. “Our vision for Aspire Executive Lounges is clear and simple: We want to deliver a guest experience that is similar to what our guests are used to from their preferred hotels, meeting the needs and exceeding the expectations of today’s travelers,” says David Collyer, Global Vice President of Executive Lounges at Swissport International AG. “We strive to deliver an unparalleled experience and set a benchmark that transcends our industry, redefining excellence across the hospitality sector. The Institute of Hospitality is a great network to exchange insights and experiences, and to learn from others in the hospitality sector, which will help us bring our vision to life.” Robert Richardson, CEO of the Institute of Hospitality: “Our aspiration at the Institute of Hospitality has been to develop and grow our membership, the number of countries we operate in, and the number of hospitality sectors represented within our organization. With that in mind, it is a natural partnership for us to welcome Aspire into our family, and to learn from their teams, who serve travelers with passion and dedication. As two organizations with similar values, we look forward to collaborating in promoting high levels of excellence within our profession.” With over 30 years of experience, Aspire Executive Lounges is Europe’s largest brand in the airport lounges sector. In 2023, Swissport welcomed more than five million customers worldwide at over 69 lounges in 20 countries. The airport hospitality brand recently opened new lounges at Toronto City Airport in Canada, and Helsinki-Vantaa Airport in Finland. Aspire Executive Lounges recently created a new lounge concept in partnership with the airline alliance oneworld. The first oneworld branded lounge was launched at Incheon Airport in Seoul, Korea, in December 2023. Aspire Executive Lounges is owned by Swissport International AG, the global leader in aviation services, serving airlines at 286 airports in 44 countries across 6 continents
Written by Amy

Customer data technology specialist ITM Group has landed its 100th client less than six months after launching its pioneering Adsertor system.

The company is now working with businesses across multiple sectors including retail, financial services, hospitality, travel, legal, property and automotive.

ITM Group says year one revenues will be over £500,000 and is forecasting growth of 150% to £1.5million in year 2.

Clients include recruitment giant Morson Group, bespoke conservatory maker Apropos, ecommerce retailer Aguri, financial services group Aspire and the award-winning Northcote Hotel in Lancashire.

More than £1million has been spent bringing Adsertor to market. The system is a real-time predictive analytics platform that centralises, consolidates and simplifies all of a business’s data in one place. It enables businesses to segment their data and personalise every piece of customer engagement.

Adsertor Signs Up 100th Client In Under 6 MonthsITM Group is led by Founder and CEO Tim Roberts with former Snow + Rock CEO Richard Cotter taking on the role of Executive Chairman.

Tim Roberts said: “We are delighted to have secured our 100th client in less than six months. We are winning clients in all sectors who are looking for better ways to acquire, engage, grow and retain their customers.

“Some of our clients have seen revenues increase by as much as 80% in six months, while others have seen online sales conversion rates go from 0.25% to as much as 6%. Some of our targeted email campaigns are giving a return of 30 times on investment.

“Businesses are more demanding than ever and want the granular detail to make intelligent, informed decisions about how and where to spend their sales and marketing budgets.Adsertor Signs Up 100th Client In Under 6 Months

“The Adsertor system pinpoints in real-time what is working and what isn’t.”

Roberts added: “We are winning clients at both ends of the business spectrum. We are landing new SMEs every day but are also about to secure a deal with a leading Premier League football club and are in talks with a UK supermarket.

“With the General Data Protection Regulation (GDPR) coming into force in May 2018, businesses need to get their customer data in the best possible shape as soon as possible.

“The GDPR represents the biggest change in data protection law for two decades with a massive tightening of the rules around consent for data usage. The sanctions for those businesses that get it wrong are severe.”

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Amy