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RDE Announces Nominees for 2018 POPAI Awards

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Written by Amy

Nominees for the 2018 POPAI Awards, which seek to reward creativity, innovation and best practice in retail marketing, were announced at the first day of the 2018 Retail Design Expo.

Now in their twelfth year, the POPAI Awards celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. The awards are a showcase for retailers dedicated to achieving excellence in-store.

The main awards categories comprise of individual 16 categories for both permanent and temporary displays and include new categories for both Merchandising, Wholesale, Insights, and a new standalone category for 2018 – Innovation and Sustainability.

Judging took place throughout April by a distinguished panel of industry professionals who considered whether the entry met the brief and satisfied both brand objectives and shopper needs, how well it overcame practical in-store challenges and demonstrated original thinking, as well as how it performed in terms of retail impact, execution and relevance to its context. They also considered how well brand and promotional messages were communicated and how it performed against key performance measures.

Phil Day, Director at POPAI for UK, commented: “The POPAI awards are rightly highly regarded and recognised within the retail industry and is a way for industry clients and suppliers alike to benchmark their work and how their own work compares within their sector. It is a fantastic opportunity for entrants to showcase their work in front of an extremely large audience. The standard of entries this year has been exceptionally good, the innovations and creative thinking around complex shopper problems is massive for the industry.”

Sarah Adams, Retail Design Expo show director, commented: “We are proud to announce and celebrate the nominated entries of this year’s prestigious POPAIAwards, at Retail Design Expo 2018. This year’s nominees have demonstrated creativity, innovation and best practice in retail marketing. Receiving recognition through the POPAI Awards is perceived as a hallmark of excellence and one that highly prized by industry clients and suppliers alike.”

Nominees for 2018

Consumer Electronics:

  • Alrec In Store
  • arken P-O-P
  • Big Group Retail

Pharmacy:

  • Creo
  • HRG

Instillation:

  • 100 Percent Group

Grocery, Convenience & General Merchandise (Temporary Display):

  • Communisis in conjunction with SPS
  • Creo
  • InContrast/ STI Line
  • Smurfit Kappa Display UK
  • Weedon Packaging Solutions Centre

Merchandising:

  • HL Display (UK)
  • Maxim Group

Seasonal & Signage:

  • Communisis
  • The Delta Group
  • SMP Group
  • Superior Creative Services

Retail Furniture:

  • Aspen Concepts
  • Kesslers International

Entertainment & Leisure:

  • Alrec In Store
  • Displayplan
  • Hope Print Group

Cosmetics, Beauty, Hair & Fragrance – Temporary Display:

  • arken P-O-P
  • Creo
  • StormDFX & Williams Lea Tag
  • Superior Creative Services

Cosmetics, Beauty, Hair & Fragrance – Permanent Display:

  • arken P-O-P
  • Kesslers International
  • Melita Group

Retail Services:

  • HH Global
  • Intouch.com
  • SMP Group

Home & Garden:

  • Kolorcraft
  • Linney
  • Print & Display

Short Run (Permanent Display):

  • Alrec Instore
  • Beaver Group
  • The PLB Group

Insights:

  • Geometry
  • Vitamin
  • Sony Pictures Home Entertainment

Flagship & Store:

  • Dalziel and Pow
  • Quantum 4
  • TRO

Wholesale:

  • Augustus Martin
  • The Delta Group
  • InContrast/ STI Line

Campaign & Experiential:

  • Haygarth
  • N2O
  • TracyLocke UK
  • Your Studio

Short Run – Temporary Display:

  • Custodian Consultancy
  • The Delta Group
  • Haygarth
  • Print & Display

Grocery, Convenience & General Merchandise:

  • Blueshoes
  • Creative Instore Solutions (Europe)

Confectionery:

  • Easypack/POP Displays Group
  • Impact Creative Partnership
  • InContrast/ STI Line

Shop in Shop:

  • arken P-O-P
  • BBDO SHOP
  • Displayplan

Sustainability:

  • Linney
  • Raccoon
  • Smurfit Kappa Display UK
  • Smurfit Kappa Display UK

Innovation:

  • Augustus Martin
  • Beaver Group
  • Displayplan

All nominated entries will later receive a POPAI Award at the Awards dinner in October.

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Amy

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