Following the success of Retail Design Expo (RDE) 2018, organisers Reed Exhibitions have announced the event will be moving to the larger National Hall in Olympia for 2019.
As well as the move to a bigger hall, RDE have consulted retail experts to ensure that the 2019 show will create a total retail experience that engages customers in today’s changing retail landscape.
For 2019, RDE will seek to mirror the store environment, having clear delineated zones for each exhibitor category. Store design will form the central zone, with lighting; experiential; and point of purchase/sale, marketing and visual merchandising each having their own dedicated area on the ground floor. The gallery level will be reserved for shop fitting and store fixtures. Each of the three conference theatres will be located within the relevant zone.
The move comes after RDE conducted extensive research into what retailers, delegates and exhibitors want from the show. Sarah Adams, RDE Event Manager explained: “The primary reason that people come to RDE is to make contacts – retailers want to meet suppliers and vice versa; however, what we were finding is that the current layout was not very intuitive. Following consultation with the industry including retailers and suppliers, we’ve decided to move RDE into the National Hall in 2019. This will allow us to introduce a zoned layout that will group similar exhibitors together, making it much easier for visiting retailers to find the suppliers they are looking for.
“Retail is constantly evolving, and so our events must reflect this changing landscape in order to better meet the needs of the retail design industry. By consulting retail specialists, we hope to bring a level of creative thinking, design excellence and retail insight to the show that will ensure RDE maintains its reputation as the event for innovation and inspiration in retail design.”