Premier Hospitality

Bluebird Café White City

Written by Roma Publications

Bluebird Café White City

Celebrated Chelsea restaurant and café, Bluebird, has spread its wings to open a sister site at Television Centre White City named Bluebird Café. Taking the buzz and familiar charm of the café at the original Bluebird – a Chelsea landmark on the Kings Road for 20 years – this new site brings a chic, all-day drinking and dining destination to West London.

The 5,000 sq ft space is a relaxed and stylish destination perfect for everything from power breakfasts to leisurely elevenses, working lunches to afternoon tea. In the evening Bluebird Café evolves into a restaurant and bar – a place for guests to let their hair down over wine and cocktails or have dinner with friends.

The café’s interior has been designed by David d’Almada Sagrada and incorporates a mix of British styling from the 1960s and modern Bluebird Chelsea glamour. The artwork has been sourced by Fraser Scott and includes works by young British artists as well as designs inspired by Bridget Riley and Celia Birtwell.

Bluebird Restaurants’ Executive Chef, Simon Gregory, said of the opening:

“I’m incredibly excited to be part of such an iconic redevelopment – the Television Centre couldn’t be a better home for the first Bluebird Café. We can’t wait to bring the very best of Bluebird’s all-day dining to the West London community.”

He has created a modern European menu which is served from 8am-11pm daily and features hero dishes including Nduja crusted yellow fin tuna with grilled onion and green sauce, Butter chicken curry with basmati rice and burnt chilli and Spiced King prawns with yoghurt and pistachio. Seasonal specials will also be highlighted throughout the year, as well as a selection of legendary desserts and classic pastries – savoury and sweet – from award winning Executive Pastry Chef, Roger Pizey.

Opening out onto a piazza overlooked by the Television Centre’s famous circular core, Bluebird Café is the latest venue for D&D London and will be at the heart of the £8 billion regeneration that will open this iconic location to residents, diners and revellers for the first time in its history. To find out more, please visit


Bluebird Chelsea

Bluebird Chelsea is a London landmark, a gleaming Art Deco icon right on the King’s Road. Made up of a chilled-out Café & Courtyard on the ground floor and a more refined Restaurant & Bar on the first floor, it comes complete with its own Wine Cellar and Food Store too.


D&D London

D&D London is a group of luxury restaurants, bars and hotels based principally in London, but also with venues in Leeds, Paris, New York and Tokyo. Today D&D London owns and operates over 30 restaurants plus an award-winning hotel. D&D has achieved numerous accolades across the group recognising its exceptional food, design, service and sustainability. The group currently holds a Michelin Star at Angler. D&D was also named the Sustainable Large Restaurant Group of the Year 2015 by the Sustainable Restaurant Association.

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