Industry News Premier Retail

Sweet Dreams for Emma Mattress as it Posts Bumper August Sales Performance

RetailEXPO Attracts Record Levels of Senior Retail Decision Makers to the 2019 Expo
Written by Amy

Online bed-in-a-box brand, Emma Mattress, springs 46% month-on-month revenues.

Emma Mattress, a leading European bed-in-a-box brand, springs record UK sales in August, with revenues up 46% month-on-month.

The strong sales in August, typically one of the largest grossing months for the mattress brand – second only to January, the traditional time for furniture retailers to incentivise shoppers with discounts on big-ticket purchases – was buoyed by the UK heatwave and strong performance over the August Bank Holiday.

August also represented positive year-on-year performance, with revenues up 184% for the period to 31 August 2018.

Founder and CEO, Max Laarmann, suggests this continued growth is testament to the company’s commitment to quality and its sustainable business model.

Laarmann commented: “Everything we do at Emma Mattress is about achieving consistent and sustainable growth; success in the bed-in-a-box market relies on investing responsibility in R&D and, of course, our marketing efforts. We know that consumers want the convenience of online purchase and quick delivery, backed up by a firm guarantee; but this only works if the product quality is up to scratch.”

“Investment in quality, through R&D and a product evolution roadmap that is based on direct feedback from customers has been bedrock of our success so far – both in the UK and wider in Europe.  This has seen us achieve significant like-for-like revenue growth,” he added.

As well a dominating the online bed-in-a-box market, the mattress retailer has recently since made a move into physical retail stores, with a strategic partnership with DFS announced earlier this month.  DFS will now stock the Emma Hybrid mattress in its stores nationwide and via its online sales channels, leveraging Emma Mattress’ sizeable online presence and driving customers into DFS’ UK store estate to ‘try before they buy’.

Commenting on the collaboration with DFS, Max Laarmann, said: “The Emma Mattress brand was born out of a consumer problem – before mattress buying was cumbersome and confusing to shoppers – and, add to this the long delivery times, it didn’t make for easy or seamless buying journey.  Using customer insight, we not only sought to make the buying process easier, more convenient and quicker, we also harnessed the science behind sleep to create a mattress that suits all body and sleep types.  And what better way to enhance this further than by now being able to offer shoppers the choice of either buying online or in-store at DFS.”

About the author


Leave a Comment