Online bed-in-a-box brand, Emma Mattress, to be sold in 200 Carpetright stores nationwide.
Emma Mattress, a leading European bed-in-a-box brand, has announced its latest strategic retail partnership with Carpetright, the UK’s largest retailer of carpets, flooring and beds.
From 21 September, its award-winning mattress, the Emma Hybrid, will be stocked across 200 of Carpetright’s nationwide store estate.
The collaboration is the first time Carpetright has stocked a bed-in-a-box brand, as it looks to extend its branded and own-brand mattress range to offer customers even more choice and convenience, alongside its extensive bed, carpet and flooring products.
The Emma Hybrid will be showcased in-store, supported by full bed point of sale, and online, giving shoppers the chance to ‘try before they buy’, and experience the comfort of the Emma mattress, which has been developed to suit all body and sleep types in one model through investment in R&D and innovation. Orders made in-store will be fulfilled online by Emma Mattress’ fast delivery capabilities in just 3 days – supporting Carpetright’s commitment to customer service standards.
Damian Topping, Head of Buying – Beds at Carpetright, commented: “Carpetright has always looked to stock a variety of products to suit all budgets and styles, so adding Emma Mattress as our bed-in-a-box partner is an important move, which will further strengthen our mattress offer and give customers even more choice and convenience when shopping the range.”
Benjamin Quiroga-Rivera, co-founder of Emma Mattress, said: “We’re thrilled to be partnering with Carpetright. As the UK’s largest stockists of carpets, flooring and beds, we look forward to supporting their mission in driving convenience, choice and value at each customer touchpoint.”