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Lego, L’Oreal, EE and Hema Join Leading Retailers on RDE’s 2019 Steering Panel

Lego, L’Oreal, EE and Hema Join Leading Retailers on RDE’s 2019 Steering Panel
Written by Amy

Retail Design Expo (RDE), Europe’s premier retail design event, has recently announced  the line-up of leading retailers which will make up the Steering Panel for the 2019 show.

Now in its fifth year, RDE, which takes place at London’s Olympia with its co-located shows Retail Digital Signage Expo and Retail Business Technology Expo on 1 and 2 May 2019, showcases the very latest concepts, product innovations and solutions to enhance in-store design, branding, VM and improve customer experience.

RDE’s Steering Panel is made up of leading retailers at the cutting-edge of innovative in-store concepts, who continually push the boundaries across retail design, branding, marketing, visual merchandising, POS and POP to engage and inspire shoppers.

Senior leaders from Lego, well-known for its immersive brand experience stores, L’Oreal, EE and Hema, the lifestyle retailer from Holland who is making waves with its Dutch inspired store concepts, are among the panel members, who meet to discuss critical issues and emerging trends across the retail design spectrum.

This will shape the 2019 RDE show line-up – from speaker sessions to innovation showcases and conceptual installations – to ensure the expo continues to be the ‘must attend’ event that informs, excites and inspires retail design professionals.

The full RDE 2019 Steering Panel includes:

  • Andy McWhan, Group Head of Store Design, Specsavers
  • Caroline Casey-Norbury, Head of Concept and Innovation, Coop
  • Charles-Henri Duclos, Digital and Store Concept Coordinator, Decathlon
  • Chris Booth, Associate Creative Director, Lego Agency
  • Daphne Duttileux, Retail Design and VM Director, L’Oreal Luxe
  • Kevin McArthur, Head of Design/Creative Director, Smyths Toys
  • Matt Price, Head of Commercial Development and Store Design, EE
  • Nick Paterson-Jones, Brand Director, Easy Coffee

Richard Flint, International Director, Hema

  • Lynda Relph-Knight, Design Writer and Consultant

Sarah Adams, RDE Event Manager, commented, “We are delighted to welcome such a high calibre of inspiring retailers, who are breaking new boundaries when it comes to delivering innovative, inspiring and engaging store concepts, to the RDE Steering Panel.  The role of the store is evolving at pace, driven by the equally fast-moving and changeable nature of shoppers’ demands.  Consumers want curated, brand immersive, content-rich and inspiring shopping environments – and retail design holds the key to putting the store back as the jewel in a retailer’s crown.”

“We look forward with working closely with the Steering Panel to identify the industry-critical issues and future-forward trends that will inform the 2019 show, so that, once again, RDE can provide visitors with all the innovation and inspiration they are looking for,” she added.

As well as new, cutting-edge content informed by the Steering Panel, following the success of the 2018 show, RDE will also move into a new hall at the front of London’s Olympia, in order to accommodate the growing number of exhibitors and visitors.  There will also be a new-look show format, with the hall designed to replicate a retail environment and divided into four distinct zones – store design, pop marketing and visual merchandising, shop fixtures and store fixtures, and lighting – making visitor navigation easier.

To register your interest for RDE 2019, and keep up to date with show news, speaker confirmations and exhibitor information, visit:

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