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Bird-Friendly Coffee Wins Sustainability Award

Bird-Friendly Coffee Wins Sustainability Award
Written by Amy

Bird & Wild coffee once again prove that they’re full of beans after winning an award for their RSPB partnership coffee.

The Blue Patch Business Awards champion outstanding small brands and SME (small and medium-sized enterprises), support the local economy and promote sustainable businesses across the British Isles. The awards recognise high quality design as well as genuine, innovative and sustainable approaches to ethical business.

Guy Wilmot, the owner of Bird & Wild was awarded the Blue Patch’s Global Impact Award which is for businesses based in the British Isles that work with international communities, creating ethical partnerships with good supply chain management.

The RSPB teamed up with Bird and Wild only a year ago to offer a truly ethical and environmentally friendly shade-grown coffee that is triple certified as Bird Friendly, Organic and Fairtrade.

Rebecca Porter, the RSPB’s Product & Licensing Manager said “Guy is very passionate about his bird-friendly coffee, as are we! It is shade grown which means it grows more slowly, requires less water and/ or the need to use any invasive fertilizers or pesticides.  This in turn supports greater biodiversity and ensures that the forest in which it’s grown sustains a healthy ecosystem…it also tastes great!”

Guy Wilmot, CEO of Bird & Wild Coffee said: “We’re simply thrilled to win the Global Impact Award. Coffee is the second most traded commodity in the world and most of us drink it every day, but without thinking of the consequences. The Sustainable Business Awards are a big deal for us as its broadens out platform to communicate about why organic, shade grown and bird friendly certification are so crucial about protecting coffee origin ecosystems and, at the same time, helping protect nature at home in the UK through our partnership with the RSPB.”

Rebecca added: “Here at the RSPB, we’re proud to be working with licensing partners like Guy.  The hard work and commitment that our partners show, really ensures that we can help nature continue to thrive and survive for future generations to enjoy.”

About Bird & Wild Coffee

The Smithsonian Migratory Bird Centre in the United States has developed the only 100% Organic and Shade Grown coffee certification in the world called Bird Friendly Certification. No other coffee guarantees that every bean is produced organically ensuring tropical ‘agroforests’ are preserved and migratory birds find a healthy haven when travelling from northern climes to farms producing beans throughout Central America.

Firstly, the coffee is certified Organic, which means managing a healthy soil base and applying no harmful pesticides that could otherwise run off into streams and rivers.  This helps reduce the billions of pounds of noxious chemicals that are injected annually into natural ecosystems that support wildlife and communities.

Secondly, a variety of native shade trees are grown throughout the coffee plantation. The combination of foliage cover, tree height and animal diversity provides suitable migratory bird habitat while maintaining productive farms. Producers must be recertified every three years to ensure they continue to meet these requirements and can truly call themselves Bird Friendly.

Thirdly, the coffees are certified Fairtrade which ensures producers in developing countries are paid a fair price for their work, by companies in developed countries based on partnerships, which means that it’s great for wildlife and people alike.

Bird and Wild can currently be purchased at the RSPB online shop at www.rspbshop.org.uk, www.birdandwild.co.uk, Amazon, Ocado or at selected RSPB stores at retail locations in nature reserves across the UK.

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Amy

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