Olympic hero’s UK ‘first’ – Tracks & Records
Treble Olympic hero and fastest man in history, Usain Bolt has launched Jamaican restaurant, bar and late lounge, Tracks & Records located in Middlesex Street, London El.
Diners can enjoy an authentic slice of Jamaica on a plate, accompanied by a true island vibe, all under one roof.
Lead designers for the scheme were Artsmiths Design, working to the Tracks & Records brand guidelines.
Dimension Interiors have added huge value during the build process as the primary contractor, as have Abbey Business Group working on the venue’s furniture design and delivery.
Split across two floors, downstairs boasts a stylish bar, dance floor and club where reggae music and live DJs play until the late, alongside a Jamaican-inspired chillout area to immerse guests in the island’s vibes.
Throughout the space guests can feel fully immersed in Usain’s world as, alongside the trademark Tracks & Records dishes and drinks, the unique interiors have been created with his style in mind – including a slick bar, modern wall art and vinyls, as well as exclusive Bolt memorabilia throughout.
The unique space features a mix of bold flavours with Usain’s sports memorabilia and a soundtrack of reggae and dub courtesy of live DJ sets from some of the leading names from the UK circuit.
Designed to give guests a real taste of Jamaica, diners can enjoy his favourite dishes such as jerk chicken, jerk pork and fried fish and bammy – all packed full of authentic seasonings and spices.
Other dishes include: Vegetable Spring Rolls – a crispy skin loaded with cabbage, carrots, sweet corn, and traditional Jamaican herbs and spices, served with a ripe plantain chutney infused with Appleton rum; Red Strip BBQ wings – Crispy wings drizzled with an infused sauce and served with tostones; Escovietch fish sandwich – Fried hoki fillet topped with escovietch pickled vegetables in a coco bread served with skin on fries, remoulade and coleslaw; and Janga Soup – a modern twist on country style crayfish soup.
The rum bar features a carefully curated, extensive collection of over 150 global rums, of which 100 are Jamaican. The menu also offers a range of signature cocktails including traditional favourites and a new range all exclusively created for London.
Usain Bolt said: “London is my second home and a place very close to my heart – so it’s brilliant to be sharing a taste of Jamaica in the capital.”
This is the UK’s first Tracks & Records restaurant, with three others in Kingston, Ocho Rios and Montego Bay, founded by the Kingston Live Entertainment Group (KLE).
Gary Matalon of KLE Group, said: “After much success with our Track & Records restaurants, we’re delighted to be opening in the UK.
“Our new location, in the heart of the capital, is the perfect spot for friends to get together and embrace Jamaican culture by enjoying traditional flavours, while dancing the night away.”
The KLE Group, established in 2008, is run by a dynamic group of Jamaican creative business professionals. By creating revolutionary brands that cater to new dimensions of contemporary lifestyle, the KLE Group is redefining the standard of premium entertainment in Jamaica.
By merging their collective expertise in the business, entertainment, tourism and hospitality industries, the KLE Group the group has developed numerous successful brands that show off Jamaica’s cultural riches, in an exciting, dynamic and innovative way with a reach and appeal that is not only local, but global.
Born out of their vision for a brand that perfectly blended Jamaica’s music, food, culture, sports and entertainment, Usain Bolt’s Tracks and Records combines all in one destination.
Formed in 2012, Dimension Interiors is a London-based specialist design, fit-out and furnishings company, working on both commercial and hospitality projects. Dimension Interiors is overseen by CEO John Hall and amongst its impressive portfolio of projects are the likes of The Hoxton Pony, Wringer & Mangle, Farmers Mistress, Holy Birds, Rola Wala and Professor Green’s nightclub, INK, amongst others.
Speaking to Premier Hospitality about the development of the company, CEO of Dimension Interiors, John Hall, said:
“Initially Dimension Interiors was set up to undertake work within the commercial sector, specifically office fit-outs and hospitality within the city centre. We are very selective on the projects that we undertake and we have been able to work on some fantastic venues.”
Most recently, Dimension Interiors was appointed as the main contractor on Tracks & Records, taking the job from start to finish. Dimension Interiors was the perfect choice for the project as they had previously delivered two schemes on the site, including Holy Birds and the 2nd Wringer & Mangle – the building’s most recent tenant.
“We were selected to take on this project following our tender return and the knowledge we had of the existing building. The fact that this is for such a big worldwide sports star Usain Bolt and SME Group is just fantastic.
“At Dimension Interiors we pride ourselves on our quality and excellent customer relationships.
“We’re not a huge company, but we are well known in the industry, with the majority of our work coming from recommendations and clients that have come across our works. We do a great job, for the right price – attention to detail and quality is a big focus for us and every member of our team is dedicated to the project from start to finish, including myself.”
Moving forward, Dimension Interiors has a number of projects in design including a roll-out scheme for a new bar, which will begin in the West End, with plans to expand across Europe. With all this and more, Dimension Interiors continue to demonstrate why they are one of the names to keep an eye on in 2019.
Abbey Business Group
Abbey Business Group, based in Cheltenham has been established since 1989. Over the years Abbey have built a strong reputation across the hospitality, educational and workplace sectors to deliver and install small to large scale interior projects.
Working across a wide variety of contracts, Abbey are able to draw on their experience and provide knowledge across an interior project from start to finish. From furniture to bespoke items to flooring and lighting, Abbey provide a complete FF&E turnkey solution to bring any project to life. Their team of experts have delivered projects such as; Resorts World, Kew Gardens Orangery, VQ Restaurants in London and Caledonian MacBrayne’s on-board restaurants to name a few.
Tracks & Records first UK restaurant is just one of the projects which has been keeping the team busy. Working closely with SME Group Project Director, Jamie Gordon and Artsmiths Interiors’ Kathryn Pinto May, Abbey sourced, supplied and installed the entire collection of loose and fitted furniture.
Cathy Warwick, Senior Project Consultant at Abbey Business Group, said: “It has been a great opportunity to be involved with such a high profile project. Working alongside a passionate and dedicated team, we were able to bring a little bit of Jamaica to the London based bar and restaurant.”
Warwick explains: “At Abbey we are dedicated to developing long-term and effective relationships with our clients. We have a great team who provide excellent technical advice and attention to detail when specifying bespoke product requirements. Tracks & Records showcases how all those elements come together on a project – it’s been a pleasure to work on.”