Premier Hospitality

Dial Square

Dial Square
Written by Roma Publications

Dial Square

Having opened in time for the start of the 2018/19 football season, Dial Square is the latest addition to the hospitality offering at Emirates Stadium.

Located at the famous Clock End of the stadium, Dial Square is a new, informal space. Centred around a social courtyard, the venue encourages fans to arrive at the stadium early and immerse themselves in the matchday build up. This transformation brings a new dining experience to Club Level, from freshly made pizza straight from the Premier League’s first in-stadium open-flame pizza oven to succulent rotisserie chicken available without the need to pre-book.

Dial Square is named after Woolwich Arsenal Armament Factory’s football team, which was formed in 1886.

Dial Square benefits from an abundance of natural light. Facilities include a bar and a variety of occasional seating areas. Much of the furniture has been designed so it can easily be moved around, meaning the space has a large degree of flexibility to meet the wishes of clients.

Looking ahead, summer 2019 will see a second phase of Club Level redevelopment at Emirates Stadium. Executive Box Level North will see the construction of a new private members’ club called The Avenell Club. Named after the iconic road on which former home Arsenal Stadium was located, the new members’ club will offer wall-to-wall, floor-to-ceiling glass with panoramic views of the pitch, and high quality and varied food and beverage options including two live-action chef stations and a feature cocktail bar. Offering the most versatile hospitality environment in the stadium, members can tailor their experience and vary how they enjoy each matchday.

Arsenal’s Managing Director Vinai Venkatesham said, “We have been at Emirates Stadium for 12 years now and have recently seen a change in what some fans want in our premium areas. This involves supporters wanting more open and informal hospitality experiences and this project is responding to that demand.”

In addition to the creation of this unique club space, two of Club Level’s existing venues will undergo major renovation next summer. The Highbury Suite will be transformed into a lively street market offering a wide range of informal dining options. Champions Bar, one of four corner bars, will be reinvigorated with a new look and feel that will focus on what it takes to become the best of the best.

For further information, please visit

Dial Square


Portview is a multi-award-winning fit-out specialist that manages interior projects for some of the world’s most prestigious brands. The company has been in operation for more than 40 years and within this time has built an excellent reputation within the industry.

Past projects for Portview include One Twenty, Club Wembley; Wartski, St James’s Street; Barrafina, Casa Pastor, Plaza Pastor and The Drop restaurants in Coal Drops Yard; and the first three floors (Menswear, the Beauty Lounge and Womenswear) of Harvey Nichols’ flagship store in Knightsbridge.

Most recently, Portview crafted a new hospitality lounge for Arsenal FC with the purpose of celebrating the football club’s rich heritage and offering fans and families a fun and entertaining experience.

Named after the Royal Arsenal armaments factory in 1886, the new Dial Square lounge pays homage to the sundial set above the entrance, which facilitated the timekeeping of armaments factory workers in the 1800s.  Portview worked closely with 20.20 to deliver a space that would reference the history of the club at the munitions workshop courtyard, by incorporating visual touch points into the design of the new courtyard bar and seating.

An example of this can be seen at Podium Level, where guests are greeted with reclaimed corrugated metal wall panels and weathered oak panelling, as a nod towards the industrial revolution. At the top of the Club Level stairs and escalator, awaits a show-stopping, handmade mosaic showpiece of the famous Dial Square sundial. Measuring nearly 4m x 4m, the stunning showpiece, which has been manufactured from tens of thousands of hand-cut individual mosaic tiles, is a work of art in its own rite.

Continuing the industrial theme, the two main bars have been finished in an Iron Corten work surface with a front panel of golden rays set into it, complemented by a rich mix of Victorian mosaic floor tile.

The two new food servery offerings include succulent rotisserie chicken from The Rotisserie Square, and delicious freshly baked pizza from The Courtyard Oven, the first open flame pizza oven of its kind for a Premier League stadium.

Portview also carried out extensive works to the double height space now called The Courtyard Bar, including the manufacturing and installation of the new 5m x 5m drinks bar which features 49 hanging globe pendant lights, each representing one of the 49 unbeaten matches during the iconic 2003-2004 season. Bringing the outdoors in, the space also features four planter units with 5m tall artificial trees.

For more information, visit

About the author

Roma Publications

Leave a Comment