Premier Hospitality

Slug & Lettuce

Slug & Lettuce
Written by Roma Publications

Four Brand New Openings for Slug & Lettuce

Following a large-scale investment of over £2 million, leading high-street brand Slug & Lettuce has opened its doors to four brand new sites in the UK. The four brand new sites opened in Doncaster on 26th November and Wolverhampton, Leeds and Bournemouth on 8th December.

The interior across all four Slug & Lettuce venues, which have been completed by interior design company Fusion by Design, accompany the venues fabulously fun atmosphere. Boasting VIP masterclass stations and birdcage seating plus inta-glam cocktails, the sites offer a bespoke space for any get together, from a night out with the gals to birthdays, baby shows or leisurely lunches.

Located on the site of the former Yates Bar in Dean Park Crescent, Slug & Lettuce Bournemouth features a dedicated table offering customers the opportunity to create their own cocktails, whilst learning about the products and botanicals used in each drink. With bespoke marble effect wallpapers and punchy neon messaging, the space is a striking area with plush velvet fabrics and botanical prints adorning the surrounding furniture.
Newsha Missaghi from Fusion by Design said: “Converting what was an old Yates into the Slug & Lettuce brand is always a challenge, as the brands are completely different so extensive works are required to bring the site in-line with expectations. We also work to particularly tight budgets and deadlines, looking to deliver all of the expected brand standards on time and in budget.”

Following an investment of nearly half a million pounds, Slug & Lettuce Doncaster is located on Hall Gate, just off of Doncaster’s High Street.
Newsha said: “This was a full conversion from a former pub to a new fresh Slug & Lettuce bar. We were briefed to bring the full, glamourous interior features of the brand into the old pub site, creating a varied all-day venue which would allow customers to comfortably enjoy both a meal in the daytime and cocktails by night.”
On entry from the main high street, guests are greeted by a beautiful faux cherry blossom tree, with relaxed lounge/dining style seating to either side of the entrance. The main bar has been relocated to a new position so that it becomes a focus to customers walking in. Opposite the bar is the new ‘Cocktail Masterclass’ area on a raised floor. Passing the bar and beyond the masterclass space, guests get a glimpse of the VIP dining areas at the rear of the site with a large pergola fitted with flowers and ivy, providing a sense of ‘outside in.’ Externally to the rear of the premises there is a new beer garden with covered pergola and planting.

Speaking about the Leeds site, Newsha said: “There is a Slug & Lettuce already located on Park Row, which is not too far from this new site. The existing Slug & Lettuce was converted by us a few years ago and since then has always traded extremely well. The new site on Boar Lane, a converted Yates Bar, had to be better than anything done before incorporating all of our new design ideas.”
Current design highlights in the Leeds site include a decor that is rich with bold floral prints, on-trend neon and touches of glamour throughout. One of the biggest changes to the site was infilling an existing mezzanine void in order to create a bigger first floor comprising a new bar, dance floor and VIP birdcage booth.

Located in a former Yates Bar in Wolverhampton, Slug & Lettuce is draped in glitz and glamour with features including selfie stands, rafts and cherry blossom trees.
As you walk into the site there are lounge areas on either side with rafts above. The ‘Cocktail Masterclass’ is on a raised area on the left with the cherry blossom trees visible from the entrance. Opposite the bar there is vertical drinking, with VIP seating and birdcages. Further through, the dining area consists of a large raft/pergola structure with planting and flowers. The existing beer garden has been transformed with brand new furniture, a revived external bar and selfie wall.
Commenting on the Wolverhampton site, Newsha said: “The entrance selfie stands in this site are a new design element. Throughout the interior, we have the usual design features which famously make an appearance in every site.”

Slug & Lettuce




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