Premier Hospitality

100 Queen’s Gate Kensington

100 Queen’s Gate
Written by Roma Publications

100 Queen’s Gate

The 228-room hotel is the latest addition to the Curio Collection by Hilton, a growing portfolio of one-of-a-kind hotels and resorts in premier destinations and one of Hilton’s 17 market-leading brands.

100 Queen’s Gate has undergone a two year transformation and the hotel features 11 suites, named after famous historic residents of Kensington including Alfred Hitchcock, Dame Agatha Christie and Captain Robert Scott. Each guest room is finished in a contemporary design to offer ultimate relaxation.

The hotel was formerly the home of Victorian aristocrat William Henry Alexander, a lawyer by profession, who became well known not only for his wealth, but also his eclectic collection of oriental jewels and curios, collected on his travels to the Far East.

The building has now been transformed into a hotel that embraces the building’s heritage, retaining much of its original 1870s architecture.

The hotel’s interior and unique design reflects the rich history of the Victorian terrace building. The design elements of the hotel have been specially designed to spark curiosity and inspire guests to explore the delights of both Kensington and the great city beyond.

In addition to the new design, 100 Queen’s Gate Hotel London features three new food and beverage venues and state-of-the-art facilities for guests. W/A Kensington is the hotel’s new all day brasserie and bar. The menu offers a contemporary take on British-French cuisine, and it is the perfect place to enjoy a weekend brunch in the hotel.

The brassiere leads onto the greenery filled Botanica; housed in the beautiful botanical glasshouse, and draws its inspiration from a Victorian orangery, serving cocktails and indulgent afternoon teas. It is flooded with natural light, and is curated by Whittard Teas of Chelsea.

The next addition is ESQ; a discreet drinking den, inspired by the parlour bar of William Alexander, and his travels. Guests can explore crafted cocktails and infused spirits, and the two private dining rooms off the parlour can also be booked for meetings or a full gastronomical experience.

Premier Hospitality spoke to Sam Stokoe, Director of Newman Gauge Interior Design who undertook the design of the accommodation within the hotel.

How did you get involved with the design?

“We were recommended to the client because they wanted someone who was going to push boundaries in design.”

What was the brief like?

“The client had a very clear idea of what they wanted; we spent time with the team at Hilton, who wanted to embrace the character of the area. In all, the brief was to embrace the feel of a Victorian Townhouse, and allow the building to feel as was originally intended.”

When you don’t have an already existing design to go by, does it make for a challenging project or do you enjoy it?

“It’s great and we found it really interesting researching the heritage and character of the building; we had some real fun with it. It’s given us the ability to use little details to tell the building’s story. The information we gathered has been passed onto staff and they can tell guests and it’s amazing that they’ve embraced that heritage too.”

Lastly, what does it mean to work on something as significant as this and the freedom of design it gave you?

“We’re very proud to help restore this beautiful building, I believe we have respected the architecture, achieved the brief and further enhanced the character to ensure this period at 100 Queensgate will be an exciting one.  Newman Gauge has been established for 25 years and it is great to be approached to work with new Clients who recognise our team can offer a positive contribution to their projects.”

For more information, or to make a reservation, visit or call +44(0) 20 7373 7878. The property is owned by Crimson Hotels and managed by Hilton. For more information on Curio Collection by Hilton, please visit


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