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Criton 2.0 lets Hotels Offer Their Guests the Choice of Fully Digital Guest Journey

Criton 2.0 lets Hotels Offer Their Guests the Choice of Fully Digital Guest Journey
Written by Amy

Award-winning guest engagement expert Criton has launched its second-generation mobile application, empowering luxury hotels to future-proof their business and take the guest experience to the next level with a sophisticated mobile app.

Featuring a premium design and incorporating new functionalities and integrations, Criton 2.0 has been designed to put both hotels and guests at the heart of what Criton does – enabling operators to ensure end-to-end luxury with the highest level of personalised experience.

Providing solutions that bring all guest-facing technology into one single guest interface, Criton 2.0 will deliver a high return on investment.  From integration with digital door key and property management systems (PMS) to driving direct bookings and saving on OTA commission and in-stay spend; the new app will ensure hotels operators benefit from increased revenue, streamlined operations and an enhanced guest experience.

Launching October 2019, Criton 2.0 offers the following features:

  • Guests can now create their own account and login to the hotel app for a personalised and secure online journey to complement their stay.
  • Check-in can be actioned directly within the app, saving guests time at reception. This is delivered via integration with the property’s PMS system.
  • Guests can now use the app to access their hotel room via digital door key.  This feature works with the hotel’s PMS and is being introduced initially in partnership with international lock and entry system manufacturer Assa Abloy.
  • Hotels will have access to enhanced data and analytics on how their guests are engaging with them pre, during and post-stay.

Mobile apps which deliver additional features or enhance the customer experience are increasingly expected by consumers across all industry sectors and the hotel market is no exception. Criton’s research and insight into the hospitality market found that 74% of accommodation guests would use a hotel app if the hotel they were staying in had one and 62% would be likely or very likely to check-in to a hotel via an app. Industry statistics show that a hotel can increase food and beverage (F&B) revenue by 18% if they offer in-room ordering via an app.

At a time when hoteliers are planning and budgeting for 2020, Criton predicts that an average 100-bedroom hotel with a £300 ADR could generate £73,000[1] per annum through OTA saving’s and an increase of in-stay spend.

Commenting on the launch, founder and CEO Julie Grieve said: “Offering guests choice in how they engage during and throughout their hotel stay is at the heart of commercial success for luxury operators. The second version of Criton has been designed to include a complete build package customised to each customer’s business.  For hoteliers, Criton offers more than just guest engagement.  We are shaping the future of luxury guest technology.  The result is a highly responsive and user-focused experience for guests which not only enhances their stay but very quickly adds value to the bottom line for our hotel operators which results in increased spend per head, higher repeat visit frequency and stronger online advocacy.”

[1] Based on 80% average occupancy | 40% of guests booking via an OTA on 15% commission

1 in 3 guests downloading the app | 40% keeping on check-out | 20% re-booking via app

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