Premier Hospitality

Laura Ashely at Burnham Beeches Hotel

Written by Roma Publications

The Laura Ashely rebrand at Burnham Beeches Hotel

Burnham Beeches Hotel, located in South Buckinghamshire, has revealed a first look at its new Laura Ashley designed bedrooms as it begins its transformation to rebrand as a Laura Ashley Hotel. The four-star hotel is currently undergoing a major refurbishment and later this year will become the third hotel in the Laura Ashley Hotels portfolio.

Framed by elegant Georgian architecture and ten acres of manicured lawns and gardens in tranquil Buckinghamshire, Burnham Beeches Hotel merges classical style with peaceful country manor ambiance to create a truly unique travel experience in Slough. The hotel is located near the largest trading estate in Europe, Windsor, Windsor Castle and attractions like Royal Ascot and Legoland.
The newly refurbished 82 bedrooms are light and airy, featuring Laura Ashley Elmley Steel wallpaper, complemented by a contemporary colour palette of tones of cool grey and deep charcoal with scatterings of striking red and turquoise.

The rooms are elegantly decorated with accessories from the Laura Ashley home furnishings range, including large gold circular mirrors and antique-style brass glass frame pendant lights. Retro-style radios and telephones in each room give a nod to the building’s history, while unique art give the rooms a sense of luxury. For example; Beech Forest I, c.1902 art work by Gustav Klimt was chosen to reference the beautiful grounds and trees surrounding the hotel.

Every detail has been considered in the bedrooms, with little luxuries including a Nespresso machine and robes and slippers to ensure complete relaxation in the Buckinghamshire countryside that surrounds it. Other amenities in each room include guest comforts, including complimentary Wi-Fi, a plasma television with cable and satellite programming and 24-hour room service. Fitness and wellness facilities offer relaxation and re-invigoration with an indoor swimming pool, a Jacuzzi, a sauna and a gymnasium.

Dining is a vital part of the Burnham Beeches Hotel guest experience. In keeping with the hotel’s classic sense of style, their 2AA Rosette Oak Restaurant delivers an award-winning fine dining experience distinguished by traditional British dishes and a sumptuous breakfast. The Georgian Bar & Lounge is where friends and colleagues gather over homemade light fare available until 10.00 pm and cocktails are served 24/7.

The beautiful interior design will soon be extended across the rest of the hotel, showcasing the Laura Ashley Home range and its exquisite, inherently high-quality British fabrics and furnishings, to create a luxurious designer destination. Rebecca Fewings, Marketing Manager for Laura Ashley Hotels, said:

“We’re delighted that the first steps have begun to transform Burnham Beeches Hotel as it joins the Laura Ashley Hotels portfolio later this year. A thorough refurbishment is underway and outline planning permission has been agreed. It is a very exciting time for the hotel.”

The Laura Ashley Hotel portfolio, which also includes The Belsfield Hotel, Windermere, and soon to include The Chace Hotel in Coventry from July 2019, aims to offer guests an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK.


Newhey Carpets

Newhey Carpets specialises in the manufacture of high-quality contract carpets for the hotel, leisure and entertainment sectors. The company, whose strapline is ‘Great British carpet since 1968’, boasts a strong portfolio of clients including InterContinental Hotels & Resorts, Radisson, Sheraton Grand, Marston’s, Greene King, Grosvenor Casinos, Everton Football Club and Nobu Hotels amongst other’s.

Working closely with Kay Cullen of Laura Ashley Design, Newhey manufactured over 1,400 square metres of high quality cut pile patterned tufted carpet for guestrooms and corridors.

The goal was to make the rooms light and airy and suitable for leisure and corporate guests. To maintain a continuous impression, Mist from the Essence Stock Collection with its tailed stripes in greys were the perfect choice for the guestrooms giving a luxurious feel under foot yet are a good practical option. For the corridor to the guestrooms a contemporary pattern was specified from our Connect Naturals Collection with a 20cm plain undyed border edge in Connect ‘Steel’.

Emma Whitehead, Marketing Manager for Newhey Carpets, commented: “At Newhey Carpets, we pride ourselves in our quality and service. All our carpets are manufactured in the UK by our dedicated team of experts using the highest quality wool rich yarns all sourced from local suppliers.

“Our specifications have been engineered to offer value for money and outstanding performance. We also apply a sustainable backing called ‘evobac’ to all our carpets which is produced from post-consumer recycled PET – every square metre of carpet we produce prevents at least 8 plastic bottles from going to landfill or entering our oceans – making our carpets a sustainable choice for specifiers and end-users.”

To find out more about Newhey, visit:


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