Premier Hospitality

Shinola Hotel Detroit

Shinola Hotel
Written by Roma Publications

Shinola Hotel

Working with partners hotel operator Mac&Lo and the NoHo Hospitality Group; the first Shinola Hotel, invoking warmth and thoughtful design, opened in downtown Detroit’s shopping district in early 2019. Two local companies with a love for the city, Shinola and Bedrock, worked with partners picked for their Detroit roots and Michigan connections to create a memorable hotel experience that feels like it couldn’t exist anywhere but 1400 Woodward Avenue.

On a downtown street thick with history and meaningful for locals, the project marries two restored buildings; the onetime T.B. Rayl & Co. department store and a former Singer sewing-machine store. They’re joined with three new annexes designed to breathe new life into the block building.

The Shinola Hotel has 129 guest rooms, with residential-style units which offer a different experience during each visit, along with 16,000 square feet of retail and F&B space, including a lobby restaurant, mezzanine lounge, conservatory, and magnificent event space.

With Detroiters and new visitors in mind, the Shinola Hotel provides something else brand-new for downtown; a social “living room,” designed for spending quality time in good company.


Detroit’s Growth Inspires a New Kind of Hotel

Every great city has a hotel that captures its character. The Shinola Hotel serves as a new hub for a downtown that continues to make national headlines with its momentum.

Both Shinola and Bedrock focused on bringing sophisticated hospitality options to the Detroit market, to create an incredible hotel experience that adds something completely unique to Detroit’s Central Business District, making not only a beautiful place for guests to stay but also a way to attract businesses and talent.

As with all Shinola products, the team has partnered with the best creatives and makers to craft something lasting, timeless, and warm for guests.

Furniture, wallcoverings and accessories are custom-designed and primarily manufactured in the US; much of it was produced in Michigan by partners including Pewabic, known for its covetable ceramics, Booms Stone Company, responsible for the elegant stone finishes in the guest rooms, and Great Lakes Stainless, whose decorative metals can be found throughout the hotel’s public spaces. Just as Shinola strives to produce unparalleled products with premium components, the Shinola Hotel elevates each stay by highlighting the unexpected beauty in everyday objects.

The Shinola Hotel radiates confident, crafted luxury and genuine warmth. Private clubs in London were a major inspiration. Caramel, camel, and grey are dominant tones, along with soft blush, deep greens and rich woods. In-room materials like oil-rubbed bronze, soft leather, plush mohair and American white oak evoke beautifully appointed homes. Cream hallway walls throughout the property are touched with accents of Shinola blue, a signature colour developed by Gachot; a lone paint chip unearthed in the Singer building inspired the hue.

Wall and floor coverings were all designed and created for the hotel and inspired by the look and feel of the buildings’ original architecture. Marbleized wallpaper mimics marble found buried in the Rayl’s building. Waterworks, the iconic American bathroom design company, partnered with Shinola on custom bathroom fixtures that take cues from case back details of Shinola’s luxury watches. Blankets, woven in the US, carry a signature Shinola Hotel stripe pattern. American-made Heath Ceramics created custom tableware for the Living Room and in-room dining.

The Shinola Hotel is designed to surprise guests on their first visit or their twentieth. Room keys, powered by RFID chips, are complemented by custom leather fobs with an engraving of the room number and the hotel’s street address. Bath amenities, made specifically for Shinola Hotel, are

inspired by Rayl’s, one of the building’s previous occupants. Each suite has a coveted Shinola Runwell turntable (retail price $2,500) and a curated collection of vinyl. Various rooms include some of Shinola’s most iconic products including the Power Supply Extension Cord and shoe polish and leather care, along with items made especially for the hotel including a bedside clock, leather throw pillows, and custom alpaca blankets.


Conquest Firespray

Conquest Firespray designs and manufactures fire rated HVAC life safety systems for commercial construction projects. In the event of fire, these tested and rated HVAC systems exhaust smoke and hot gases, providing occupants and first responders with at least two hours to exit safely. In business for over 20 years, the company acquired Flamebar® technology nine years ago. Flamebar systems will withstand 2000 degrees for 2 – 4 hours, are cost effective, and require less space than traditional fire rated enclosures, making Flamebar an ideal solution for the Shinola Annex renovation.

Conquest, headquartered in Warren Michigan, is changing the industry by increasing specifier and contractor awareness of code mandated design requirements for these important life safety systems, and in the process assuring that low cost non-compliant systems are not installed. The Shinola Hotel team demonstrated its commitment to safety by choosing Flamebar.

Flamebar systems have been installed in projects throughout the United States, including such signature buildings as the 54 story Comcast world headquarters in Philadelphia, the OSU Cancer Center, laboratories at Northwestern University and Genentech, and the 65 story Brickell Flatiron residences in Miami. Conquest, through the Shinola project, is proud to participate in the exciting rebirth of downtown Detroit.


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Roma Publications

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