MRA Research has won the Best Use of Research & Insight award for its work with Hanson Cement at this year’s prestigious Construction Marketing Awards (CMA). This is awarded based on the use of research and insight to guide marketing strategy and drive improved performance in the market.
Hanson Cement’s strong commitment to customer service is reflected in its programme of regular customer satisfaction and benchmarking surveys to inform business decisions. Carried out by MRA Research, the research division of MRA Marketing, the latest survey showed that satisfaction among its bulk cement customer base has increased substantially, with 78% of all customers ‘very satisfied’ – the highest level since the research programme started in 2014. Hanson’s net promoter score (NPS) for bulk cement had increased to an impressive +55 in the Spring of 2019.
In addition to measuring customer satisfaction and Hanson’s performance relative to competitors, the research looks into areas where Hanson Cement can exceed expectations and add value to customer’s businesses. This insight is crucial for informing Hanson’s strategy and helps shape the future direction of the company.
The CMAs are the only awards of their kind and are a national measure of excellence in construction marketing and business development, including research and strategy. Winners were announced at a black-tie ceremony on 28th November.
The shortlist for the Best Use of Research & Insight category had no fewer than three MRA Research nominations, the other two being for work we’ve done on the Builders Merchants’ Business Index (BMBI) in 2019 and research with Lakes Showering Spaces which led to a new strategy for their business.
MRA Research, known as Rigby Research before its recent rebrand, is one of the UK’s longest standing research and insight companies solely serving construction, building materials and home improvement markets.
View the full list of the CMA 2019 winners at www.cmawards.co.uk/2019-winners/.