Industry News Premier Hospitality

GRIF 2020 announces start-up platform ‘Launchbox’

GRIF 2020 announces start-up platform 'Launchbox'
Written by Amy

The world-leading restaurant investment conference announces dedicated support platform for restaurant startups

GRIF 2020 has announced that a dedicated platform will be added to its 2020 programme, Launchbox, for restaurant related start-ups to seek investment for growth, sponsored by innovative property solutions, LXA.

GRIF 2020 – the Global Restaurant Investment Forum – is the flagship, annual three-day conference in Amsterdam, taking place from 11 – 13 February. Showcasing innovative concepts for its culinary tours, inspiring speakers, and an insightful programme that includes pioneering workshops. The 7th annual Global Restaurant Investment Forum, themed ‘Evolve’, will give industry innovators a platform to discuss and debate the upcoming restaurant trends.

Launchbox will aim to bridge the gap between operational and digital, creating a forward-thinking platform that invites exciting new concepts to showcase their business and secure investment.

The dedicated platform is looking for innovative restaurant startups that have a unique proposal, large growth potential and ready to take on investment. Restaurants must already have seed funding and a proven business concept on the market.

10 startups will be chosen to participate in the Launchbox initiative during GRIF 2020, showcasing their concepts to the attendees. GRIF will support the candidates on their bid to pitch to potential investors.

LXA – innovative property experts that help bring global projects to life – will be the headline sponsor for GRIF’s Launchbox and have an exciting proposition for the Launchbox winner. Along with an induction session and a half-day workshop, the winning concept will also receive professional consultation that will help materialise their aspirations and goals into a set of results and shape their brand with the help of three experts from F&B Concept & Operations, Interior Design and Brand Identity. This will be followed by LXA presenting the workshop findings in an analysis feedback document for the winning concept.

With the industry looking to be inspired with the next innovative breakthrough, GRIF 2020 will explore how disruptive trends will play a pivotal role in the development of the restaurant and food sector. Launchbox will provide a window into the direction the industry is moving.

Jennifer Pettinger-Haines, GRIF co-founder, stated: “GRIF 2020 is all about innovation, and the announcement of Launchbox is a testament to that. The industry is looking to be inspired by the next F&B breakthrough, and by providing this platform to new start-ups we can offer tangible opportunities to investors and provide restaurant concepts with potential funding and connect them to mentors who can take their concept to the next stage. Launchbox is an exciting new addition to the 2020 programme and we are looking for unique concepts to apply and showcase their concept.”

Sarah-Jane Grant, Director of LXA, commented: “We are thrilled to be supporting GRIF’s brand new Launchbox concept for 2020. At LXA, we’ve been delivering innovative design solutions for leading global brands for over 20 years. Our team of highly experienced consultants and practitioners are the perfect partners for the Launchbox winners; ready to make a significant difference to their project. For us, it’s not “one size fits all”, it’s about understanding the objective, then connecting the LXA services that bring a project to life with the greatest impact. We are very much looking forward to seeing the new concepts presented for Launchbox.”

GRIF is one of the world’s only truly global restaurant investment events, attracting attendees from 40+ countries.  GRIF also hosts regional conferences in Dubai, London and Riyadh. It fosters an international community of restaurant investment decision makers who meet at GRIF’s satellite events in key opportune markets.

Global Restaurant Investment Forum: 11-13 February 2020, hosted by NH Collection Amsterdam Grand Hotel Krasnapolsky.

About the author


Leave a Comment