Premier Hospitality

Goods Way King’s Cross London

Goods Way
Written by Roma Publications

Goods Way

Goods Way is a new live music venue, bar and street food space at King’s Cross, London. The team behind Flat Iron Yard have opened the multi-purpose venue which serves up live music, American drinks and street food.

Goods Way is the brainchild of the founding member of Venue Group and Mumford & Sons pianist Ben Lovett, and has been designed by 3Stories Design.

Speaking to PREMIER HOSPTIALITY MAGAZINE, Ben Webb from 3Stories said: “The brief from the client was that they wanted to create a mixed use venue inspired by New Orleans and their travels around the Southern States. Ben is well travelled and therefore had a good idea as to what he wanted from the space. I think he holds New Orleans quite close to his heart so he wanted to create something that celebrated the exciting city.”

When guests first arrive at Goods Way, they enter The Courtyard, the food space and main entrance which has been designed to look like the streets of New Orleans.

“We took visual cues from the city and created the feeling of an outdoor area that hosts five independent food vendors and a main bar,” said Ben. “We have then constructed a mezzanine that wraps around the space, giving the courtyard a different perspective. It is also well suited for larger dining groups.

“With The Courtyard, the biggest feature is the metal work. It was important we replicated this detail as accurately as possible so we worked with a scenic painter to painstakingly apply the rust and eroded paintwork to give the metal work a weathered look; giving the impression it has been there for 100 years. Within that same area, the main feature is also the planting where we have introduced a green canopy over The Courtyard and suspended a number of hanging baskets referencing this familiar sight in New Orleans. All of the planting is preserved and adds a real quality and feeling of life to the space.”

Once in The Courtyard, guests can try any of the different food vendors on offer as well as visiting the onsite music venue, Sweetwater Bar and hidden speakeasy/cocktail bar.

Ben added: “At Goods Way, as well as The Courtyard, there is Lafayette, which is the music venue where we worked with set designer Dick Bird to create an old depot/warehouse with exposed brickwork and dramatic metal proscenium. There is also Sweetwater which acts as the main watering hole within the venue and that is set over two floors with direct links into Lafayette and The Courtyard. Then finally there is Nolas which is a hidden speakeasy cocktail bar located to the rear of the venue, designed as an intimate 1920’s living room.”

The five food vendors on offer at Goods Way include:

Breddos Tacos

Breddos was founded by Nud and Chris in 2011 in a makeshift car park taco shack in Hackney, East London. Their food is influenced by the hundreds of roadside taquerias and restaurants they have encountered on their travels throughout America and Mexico, whilst utilising the best of British produce from passionate producers. They are also the founders of Super Tacos Al Carbon over at Market Halls in London and Madre in Liverpool.

Duck Truck

Experts in all things Duck, Ed and his team have been finding new and innovative ways to deliver delicious chicken alternatives to Londoners since 2012. At The Courtyard, they’re perfecting their offering to include more exciting new dishes.

Pomelo serves unique British tapas, and is the brainchild of top chefs Natasha Cooke and Lucy Pedder, owners of the critically acclaimed London restaurant Lupins.

Sushi on Jones

Having caused fuss in NY’s NoHo district with their clean dishes and quality of fish, Sushi On Jones are proud to provide an affordable Omakase that demystifies the experience of eating and enjoying sushi. Highly skilled chefs are on hand to guide all visitors, from novices to aficionados through the selection.

Temple of Seitan

Temple of Seitan was born in the kitchen of its vegan founder Rebecca McGuinness through her desire to replicate the chicken shop comfort food from her childhood. Temple of Seitan has been featured in ‘best of’ lists across numerous publications and has won awards for its innovative approach to vegan food.

As well as the five food vendors, there is a bar and 600 capacity venue:


The local haunt for after work, late night drinks and of course, pre-gig drinks. Grab a bite, grab a drink and hang out.


Lafayette is a new 600 person capacity venue in the heart of Kings Cross. They champion emerging and existing artists, bands and talent across all genres.

Opened in early March 2020, Goods Way has been positively received by its owners.

“The client seems very happy,” said Ben. “The ambition was to create an immersive space, designed to transport guests to the Southern States of America and away from the busy streets of Kings Cross – and I think we did just that!

“Overall this has been a very exciting, as well as challenging, project to work on. We have worked with so many super talented people who have all added to the high level of experience created. It has also been a big learning curve for the 3Stories team as we have learnt a great deal from the many specialists who we would not normally be exposed to, such as set designers and stage crew.

“A lot of time and effort has gone into this project from all parties and hopefully that shows in the end product.”

Goods Way

A&C Group Ltd

A&C Group Ltd is a Mechanical and Electrical installations specialist for the high-end market. Our expertise and quality is second to none, and we take pride in our repeat business and delivering exactly what a client requires.

We are very accommodating to client requirements, adapting to different environments and offering value engineering to ensure the best service. We also use our own in-house specialist trade workers, which helps give us the versatility we need to adapt and maintain quality.

We have been trading 5 years but Peter Dimmick, our Founder and Managing Director, has over 20 years’ experience in delivering Mechanical and Electrical installations to the hospitality industry.

One of our most recent projects has been the exciting music, food and drink venue Goods Way. We designed and installed the full MEP services, including ventilation, air conditioning, plumbing, electrics, fire alarms, CCTV and sprinklers. We also coordinated and project managed a lot of the client direct contractors, such as catering and music.

The project has been challenging but very rewarding. We have been working closely with the client for 18 months from conception. The finish is of a very high standard and unlike many projects has stayed true to the designers first concepts.

To find out more, please visit


Gecko Build Ltd

Gecko Build Ltd is a specialist construction and manufacturing company. Having started out working on builds, renovations and maintenance, we have recently branched out into furniture restoration and sales from our Essex workshop.

Our 2 directors, brothers Jack and George Hards, created the company 3 years ago but have a combined industry experience of over 25 years.

One of our most recent projects was Goods Way, where we sourced, restored, strengthened and fabricated the majority of the furniture for the venue. The theme of America’s south meant we had to venture across the UK to find certain pieces, much of which had been originally manufactured in the US.

We were also involved with the full final set-up of the furniture and the team behind decorating the walls with all the amazing painting, mirrors, clocks and ornaments. This was a great project for us to be involved in and we were very excited to get stuck into it. It was a long process, and a lot of long days and late nights but it was all worth it in the end.

We pride ourselves in always put our clients image at the forefront, whilst giving the advice needed along the way. We will always try our upmost not to say no to a request from a client, and try to keep them involved as much as we can.  We treat each and every job with the same policy, no matter how big or small.

To find out more, please visit

Goods Way

NV&B Construction Ltd

NV&B Construction Ltd specialise in luxury hospitality, hotels and super-prime residential projects. As we have our own joinery factory, we able to produce bespoke joinery with amazing finishes at a very competitive price, which is a huge benefit when we work with clients who have ambitious programmes but do not want the quality to suffer.

We have been in operation for 2 years but have already built up a loyal customer base and delivered some really exciting projects in that time. We have recently been fortunate to be involved in some amazing projects throughout London and the South East; working for private members clubs and luxury stores.

We were the main contractor for Goods Way, under a design and build contract, managing the design team and key sub-contractors on site. We worked with the client and professional team to deliver this hugely exciting scheme. The enthusiasm and passion of all the teams involved was contagious.

We are very proud of what has been achieved here, and delighted to be involved in a project that we hope will have a profound impact as a key venue in the world of music, arts and food in London.

We pride ourselves on delivering the undeliverable. We take on projects that others shy away from.  But we deliver with passion, with integrity, and as a team with a personal and hands on approach.


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