Industry News Premier Hospitality

The Lexicon continues to expand F&B offering as leasing drive picks up pace

Aspire Executive Lounges, Swissport's global airport hospitality brand, has joined the British Institute of Hospitality, the world’s leading and award-winning membership body for hospitality professionals. Aspire Executive Lounges becomes the first business partner from the airport lounge hospitality sector to join the Institute of Hospitality. Aspire Executive Lounges, the fast-growing Swiss brand in the airport hospitality business, has joined the British Institute of Hospitality (IoH), the world’s leading membership body for professionals working and studying in the hospitality leisure and tourism industry. Aspire Executive Lounges is the first business from the airport lounge sector to become a member of IoH. The collaboration will foster an exchange of expertise and insights: IoH will benefit from Aspire's expertise in airport hospitality, while Aspire, by sharing its wealth of experience with IoH members, can extend its professional network to the hotel and catering sectors and hospitality management schools. “Our vision for Aspire Executive Lounges is clear and simple: We want to deliver a guest experience that is similar to what our guests are used to from their preferred hotels, meeting the needs and exceeding the expectations of today’s travelers,” says David Collyer, Global Vice President of Executive Lounges at Swissport International AG. “We strive to deliver an unparalleled experience and set a benchmark that transcends our industry, redefining excellence across the hospitality sector. The Institute of Hospitality is a great network to exchange insights and experiences, and to learn from others in the hospitality sector, which will help us bring our vision to life.” Robert Richardson, CEO of the Institute of Hospitality: “Our aspiration at the Institute of Hospitality has been to develop and grow our membership, the number of countries we operate in, and the number of hospitality sectors represented within our organization. With that in mind, it is a natural partnership for us to welcome Aspire into our family, and to learn from their teams, who serve travelers with passion and dedication. As two organizations with similar values, we look forward to collaborating in promoting high levels of excellence within our profession.” With over 30 years of experience, Aspire Executive Lounges is Europe’s largest brand in the airport lounges sector. In 2023, Swissport welcomed more than five million customers worldwide at over 69 lounges in 20 countries. The airport hospitality brand recently opened new lounges at Toronto City Airport in Canada, and Helsinki-Vantaa Airport in Finland. Aspire Executive Lounges recently created a new lounge concept in partnership with the airline alliance oneworld. The first oneworld branded lounge was launched at Incheon Airport in Seoul, Korea, in December 2023. Aspire Executive Lounges is owned by Swissport International AG, the global leader in aviation services, serving airlines at 286 airports in 44 countries across 6 continents
Written by Amy
  • The introduction of multiple eateries including Kokoro, GAIL’s Bakery and Yi Fang will further diversify Bracknell’s established Food & Beverage offering
  • Home furnishing store Plush will be opening its first ever store, and Fone World are also joining The Lexicon

The Lexicon, the joint venture partnership between Schroder UK Real Estate Fund and Legal & General Capital, has today announced that, Plush, Kokoro, GAIL’s Bakery, Yi Fang and Fone World will take a combined 26,354 sq ft at the scheme on a ten-year lease.

Home furnishing store Plush will open a new 19,210 sq ft flagship store offering a wide-range of innovative, comfortable furniture from premium quality brands. Plush’s store will be designed to immerse customers into the world of luxury, fine detailing, and home comforts with a modern twist.

Meanwhile, Kokoro, a Korean Japanese takeaway, founded by Rak-Kyu Park in the UK more than a decade ago has grown from fielding just three solitary tables to now opening a 803 sq ft location in the heart of Bracknell, where it will bring its trademark offering of tasty, fresh, and healthy food.

In addition, GAIL’s Bakery is also set to join the Lexicon, taking 2,634 sq ft and offering handmade bread, pastries and cakes and house blend speciality coffee. The artisan bakery located between L’Occitane and Charles Tyrwhitt will be open for business by the end of the year, providing something new to the food mix and strengthening Bracknell’s consumer attractiveness.

Finally, Yi Fang will take 954 sq ft and bring its popular traditional fruit tea and tapioca pearl bubble drinks made with only natural ingredients to The Lexicon. Together these three brands will further bolster the area’s rich F&B offering that already boasts the likes of The Real Greek and New World Trading Co’s cocktail bar ‘The Botanist’.

With these new arrivals, including Fone World who are taking 2,753 sq ft, The Lexicon is successfully combining innovative retail, placemaking and regeneration to improve both Bracknell’s day and night-time economy with the arrival of the new F&B brands.

The 200,000 sq ft refurbishment of Princess Square, which was enabled through the joint venture of Schroder UK Real Estate Fund and Legal & General Capital together with Bracknell Forest Council under the Bracknell Regeneration Partnership, was the latest major investment to help the town cement its position in the region.

This momentum is set continue with plans for the new night-time hub, The Deck, that will provide more retailers, restaurants, and leisure facilities in the heart of Bracknell town centre giving a link between Princess Square and Bull Square.

Commenting on these latest developments and the new arrivals, Harry Pickering, Head of UK Retail at Schroders, said: “The reopening of non-essential retail continues to breathe new life into the property industry, and open-air retail schemes, in particular, such as The Lexicon in Bracknell are still experiencing a high level of attraction with the diverse retail, F&B and leisure facilities it has to offer within a winning location. From our perspective, the key now is to prioritise making the shopping experience as exciting and enticing as possible, to continue restoring consumer confidence, and seize this opportunity to make up as much ground as possible on what has been a damaging year for the sector. To that end the addition of these five important new occupiers, including three important F&B operators will only help re-enliven The Lexicon’s offering. This is set to bolster Bracknell’s regeneration allowing the retail market to grow from strength to strength as the pandemic subsides and a bright future lies ahead.”

Christopher Thomas, chief executive at Plush said: “It was so important for us to get the location of our first and flagship store right. A combination of the design of the fabulous glass fronted store and The Lexicon’s discerning customers, made Bracknell town centre the perfect choice.”

The joint agents for The Lexicon, Bracknell are CBRE and Lunson Mitchenall.

 

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